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Show Results For
- All HBS Web
(1,099)
- News (112)
- Research (835)
- Events (1)
- Multimedia (2)
- Faculty Publications (590)
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- 21 Jul 2010
- News
Mad Men, the Early Era
Related research Dare to Be Different Should You Bring Advertising Expertise in House? Improving Brand Recognition in TV Ads Step into the lobby of the Baker Library | Bloomberg Center and you’ll find an exhibit that coordinates well with... View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the... View Details
- 01 Jun 1997
- News
Carla Small
the internal whispers telling her that her real love centered on children and families, however, she moved to Chicago and began a promising career as an advertising executive at Leo Burnett, Inc. "It was a great experience," Small says,... View Details
Keywords: Linda Goodspeed
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
with the most Facebook and Twitter followers are music folks.” Done deals: Revolt advertisers include Anheuser-Busch, Beats by Dr. Dre, Chrysler, McDonald’s, and Procter & Gamble, among others. Two up-and-coming faves: Kendrick Lamar, a... View Details
- 01 Jun 2008
- News
This Site’s for You
submit your best guess about what’s taking place. While we were revamping the Web site, we didn’t stop at the homepage. One of our goals was to answer your frequently asked questions. When you click on the new About Us link, you can now get quick answers to questions... View Details
- 05 Jul 2011
- News
Driving Innovation
Stewart: Helping brands navigate the complexities of today’s media. Photo courtesy Bonita Stewart What can a high-flying, high-tech giant learn about marketing from an industry that is about as nuts-and-bolts as you can get? Plenty, if... View Details
- 01 Jun 2018
- News
Disrupting India’s Dental Market
ethical standards.” Indian dental clinics, where size is measured in the unit of chairs, had much smaller overhead, with a specialist’s time by far the most expensive element. For that reason—perhaps along with advertising restrictions... View Details
Keywords: Sasha Issenberg
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
- 01 Feb 2000
- News
He Begs to Differentiate
"Information is no longer power, it's the interpretation of information that is important," Martin Sorrell (MBA '68), chief executive of London-based WPP Group, told The Times of London (November 20, 1999). "Our clients are in an overcapacity situation in virtually... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
most nimble creators will move from a mobile-first to a mobile-only approach. “The strongest brands will continue to do what they do best—superserve their audiences—but the native advertising model will meaningfully challenge the... View Details
- 01 Feb 2000
- News
Financial Services 24/7
industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive - chance to trade stock, apply for a... View Details
Keywords: Susan Young
- 01 Jun 2006
- News
The Baby Business
indeed created a market for babies. Parents can choose the traits they want, clinics advertise for customers, and specialized providers are getting rich — it’s a $3 billion business in the United States alone. And that figure doesn’t... View Details
- 01 Sep 2010
- News
Fair Trade
over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
Illustrated to break even. The leading magazine publisher in the world, Time Inc. accounts for nearly a quarter of the total advertising revenues of U.S. consumer magazines. Two out of three adults in this country read one of its... View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
“This is the most exciting time in the technology industry since I left Stanford Business School 26 years ago,” Microsoft CEO Steve Ballmer (Harvard ’77) told a student audience that nearly filled Burden Auditorium in early December.... View Details
- 01 Jun 2007
- News
Alumni Books
pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them wealthy and famous, as did their ownership of the Cincinnati Reds. View Details
- 10 Dec 2014
- News
Front-Row Seat
battling it out over the issues of the day.” The Atlantic has been profitable for five years now, with advertising revenue up 40 percent over last year. For now, at least, all online content is free, including full articles from the print... View Details
- 01 Dec 2012
- News
The Billion-Dollar Question
to summer camp. My HBS classmate Jeff Hicks could have inched his way to a billion dollars by sticking with his hugely successful advertising firm. Instead, as other HBS alumni have done, he took his wife and three kids on a one-year,... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our... View Details
- 01 Jan 2003
- News
Greylock
extraordinarily demanding group of fellow students and faculty. Developing the skills to listen carefully, think analytically, and communicate clearly is a requirement of leadership." CHARLES WAITE University of Connecticut, 1957 B.S., View Details