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  • All HBS Web  (1,013)
    • News  (243)
    • Research  (535)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (120)

Show Results For

  • All HBS Web  (1,013)
    • News  (243)
    • Research  (535)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (120)
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  • 12 Mar 2021
  • News

My Favorite Case

difference between sitting in a classroom and pontificating about what the CEO should or should not have done versus the real-world challenges I was facing. I reflected back on J&J’s lessons on proactive communication, View Details
Keywords: Educational Services; Educational Services
  • 01 Sep 2010
  • News

Dare to be Different

are affecting not only how marketers communicate with consumers but also how individuals express themselves, and explore different parts of their personality in this public forum. I’m thinking about teaching... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 19 Mar 2014
  • News

A Brand Manager’s Guide to Losing Control

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Dec 2012
  • News

Tidy Minds

In a wide-ranging Q&A in the "Global Manager" column of the New York Times (September 2, 2012), Sir Martin Sorrell (MBA 1968), chief executive of the WPP Group, the world's largest advertising and marketing firm, had some thoughts on... View Details
Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 07 Apr 2015
  • News

Warrior Spirit

delivering Chinese food, and teaching Muay Thai classes. He maintained a spreadsheet of daily expenses, trying to beat his usual average of $4 a day with tactics that included avoiding public transportation... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 02 May 2011
  • News

Family Business on a Global Stage

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Dec 2010
  • News

The Father of Modern Advertising

Don Draper and the rest of the Mad Men crew can thank Albert D. Lasker for their fame. A new biography convincingly nominates Lasker as the “father of modern advertising,” noted for creating brilliant ad campaigns selling everything from... View Details
Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 11 Aug 2014
  • News

It's All About the Talent

Keywords: advertising; talent management; human resources; creativitiy; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 27 Apr 2020
  • News

How Brands Unwittingly Fund Disinformation

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 28 Oct 2015
  • News

Why Fraudulent Ad Networks Continue to Thrive

Keywords: digital advertising; bots; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Mar 2015
  • News

Cracking Conferences

Margaret Molloy (MBA 2000) came to New York in 1994 for a marketing internship with Enterprise Ireland, a government agency promoting the country’s products in the United States. She had $200 in her pocket and no family connections on the... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Jun 2007
  • News

Uncorked

After graduating from HBS, Sue McClelland (HRPBA ’60) faced an unappealing job market. Back then, women were only truly welcomed as teachers, nurses, or secretaries, and “I didn’t want to do any of those,” McClelland told the Modesto Bee... View Details
Keywords: sanitary napkins; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Aug 1998
  • News

High Honors

research. He is also active in efforts to reform public education through the Texas Public Policy Foundation, an organization he cofounded several years ago and now chairs.... View Details
  • 29 Jan 2014
  • News

Super Bowl Ads for Multitaskers

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 20 Feb 2013
  • News

Thanking Veterans Online

to thank members for their service. Hall is the company's CEO, and Thompson the COO. In the first year of operations, thousands of veterans and active-duty military registered with TroopSwap but fewer than 5... View Details
Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 31 Mar 2014
  • News

Encouraging Niche Content in an Ad-Driven World

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 26 Jul 2011
  • News

An Exercise in Creativity

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Sep 2010
  • News

You’ve Been YouTubed

Art by John Weber Related Links Virtual Learning Series: Understanding Users of Social Networks Career Webinar: Leverage the Power of Your LinkedIn Network Tweets are in the air we breathe. Most of us know that “friend” can also be a... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 12 Feb 2021
  • News

How Dunkin’ Donuts Took Over the World

300 shops. Earnings had grown from $100,000 pretax profits to $800,000 pre-tax profits. And in order to satisfy my dad, decided to have a public offering in 1968, which was quite successful. We were the... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Food and Beverage Stores
  • 14 Oct 2015
  • News

When People Pay Attention to Video Ads--and Why

Keywords: video advertising; consumer behavior; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
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