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  • All HBS Web  (96)
    • News  (17)
    • Research  (73)
  • Faculty Publications  (12)

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  • All HBS Web  (96)
    • News  (17)
    • Research  (73)
  • Faculty Publications  (12)
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  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

too narrow, or underconfident. When combining probability forecasts, users need to adjust for those individual tendencies. Measuring accuracy and tracking performance are crucial to improving forecasts. Just as there are different methods... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 21 Nov 2019
  • Research & Ideas

Do TV Debates Sway Voters?

Intense preparation helped Hillary Clinton command the podium in her first debate with Donald Trump in September 2016—the most-watched presidential debate in US history. In one of the debate’s most memorable moments, Clinton called out... View Details
Keywords: by Danielle Kost
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

messaging in marketing. Given the hype around AI that has raised everyone’s curiosity, an AI-forward positioning might be an effective strategy to get a first meeting. However, when it comes to actual buying decisions, customers do not... View Details
Keywords: by Rocio Wu
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

such, from the perspective of the trader, the market works much like any other stock exchange. Movies have an initial public offering once the project first takes shape, and traders can buy, sell, cover, and short stocks just as they can... View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • 22 Aug 2005
  • Research & Ideas

The Hard Work of Failure Analysis

psychological biases and errors that reduce the accuracy of human perception, sense making, estimation, and attribution.1 These can hinder the human ability to analyze failure effectively. People tend to be more comfortable attending to... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

one’s pre-tenure years when the opportunity cost of time seems especially high,” he writes. Colleague David A. Moss concurs. “The first priority should always be to identify truly important problems to work on,” says Moss, the Paul Whiton... View Details
Keywords: by Carmen Nobel; Education
  • 17 Oct 2024
  • Research & Ideas

The Reputation Risks of Sharing Fake News

party, drive people to share false over true information online. “Even in this politicized, polarized environment that our country finds itself in, people value accuracy,” says Jordan. “This means that what makes you look the best is to attend carefully to the View Details
Keywords: by Avery Forman
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54727 forthcoming Journal of Applied Psychology Worthy of Swift Trust? How Brief Interpersonal Contact Affects Trust Accuracy By: Schilke, Oliver, and Laura Huang Abstract—Organizational... View Details
Keywords: Dina Gerdeman
  • 28 Jan 2013
  • Research & Ideas

Helping Yelp Create More Accurate Reviews

history of reviews to identify factors considered by reviewers—the accuracy of a reviewer can be determined, for example, by studying how far that person's opinions stray from the long-running average of the restaurants they review. The... View Details
Keywords: by Kim Girard; Food & Beverage
  • 20 Jun 2016
  • Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

be less likely to predict that John also enjoys conducting social science research at Harvard. FIVE EXPERIMENTS The researchers conducted five studies to determine when and why people assume that others are incapable of liking dissimilar things. In the View Details
Keywords: by Carmen Nobel; Retail
  • 21 Apr 2003
  • Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

How's this for a mission statement: We make crummy products for non-consumers. But if you think that's the idea for an "F" paper in business school, you haven't been paying attention to success stories ranging from Henry Ford's View Details
Keywords: by Sean Silverthorne
  • 06 Feb 2006
  • What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

Summing Up Based on some of the most thoughtful comments to any of these columns, one might conclude that acceptable earnings guidance by CEOs should take on new forms. Let's first consider the pros and cons, then some research, then some... View Details
Keywords: by James Heskett; Financial Services
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

It's an AI-age twist on the classic Turing Test, developed by British computer scientist Alan Turing in 1950 to judge whether machines could exhibit “intelligence.” Called the “Wade Test,” after the CEO of the company the researchers studied, the analysis is among the... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 05 May 2003
  • Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

configured as "traditional centers," familiar-looking branches that provided conventional banking services, though often supported by new technologies and redesigned processes. The group unveiled its first redesigned branch—a... View Details
Keywords: by Stefan Thomke; Banking; Financial Services
  • 15 May 2020
  • Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

Reprinted with permission from CommonWealth Magazine, which first published this article. These are times that none of us have seen before. Amid the radical uncertainty of the coronavirus pandemic, fear has reared its ugly head medically,... View Details
Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence
  • 09 Jan 2014
  • Research & Ideas

Excerpt: ’Fortune Tellers’

claim to systematic scientific insight. This book describes the first generation of economic forecasters and the methods they created to predict the future of the economy. The forecasting field was initially developed by entrepreneurs... View Details
Keywords: by Walter A. Friedman
  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

targeting efforts. The First Cut Customer attrition is a widespread problem that affects firms in a variety of industries. For example, US credit card providers often deal with annual churn rates of about 20 percent, and mobile phone... View Details
Keywords: by Dina Gerdeman; Retail; Service
  • 28 Apr 2003
  • Research & Ideas

Shareholders Key to Corporate Reform

correct the underlying weaknesses. When it comes to corporate governance, for too long we have relied on the first approach. It's time to take a deeper look, see where the stressors in the system lie, and commit to structural reforms. In... View Details
Keywords: by Cynthia A. Montgomery & Rhonda Kaufman
  • 29 Sep 2003
  • Research & Ideas

Pride Goeth Before a Profit

to employees' identity and self-worth. Caring About Accuracy Dave Thompson was appointed a measurement technician at El Segundo, CA-based Unocal's Van, TX, oil field in 1993. He was responsible for making sure that the amounts of oil and... View Details
Keywords: by Theodore Kinni
  • 30 Jun 2008
  • Research & Ideas

Rethinking Retirement Planning

you to that goal." With that in mind, Merton and a team of financial engineers created SmartNest, an individually tailored pension program that requires just a few simple inputs from employees before they "set it and forget it"—what most of us do by... View Details
Keywords: by Julia Hanna; Banking; Financial Services
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