Publications
Publications
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- All HBS Web
(647)
- Faculty Publications (170)
- March 2018 (Revised November 2018)
- Case
Managing Religion in the Workplace: Abercrombie & Fitch and Masterpiece Cakeshop
By: Derek van Bever
Challenges related to managing religion in the workplace are on the rise, as are religious discrimination claims and monetary settlements, in the United States and around the world. This case examines two incidents of alleged religious discrimination that made their... View Details
- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio; Merger; Hospitality Industry; Services Marketing; Branded House; House Of Brands; Sub-branding; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Consumer Behavior; Advertising; Accommodations Industry; Accommodations Industry; Accommodations Industry; United States; North America; Europe; Asia
- 2018
- Working Paper
The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb
By: Chiara Farronato and Andrey Fradkin
We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details
- January 2018 (Revised September 2021)
- Case
Saudi Arabia: Vision 2030
By: Richard H.K. Vietor and Haviland Sheldahl-Thomason
Saudi Arabia’s King Salman faces several challenges, both domestic and foreign. Domestically, he needs to build the country’s economy to accommodate a "youth bulge" while balancing between liberals and conservatives. And he needs to diversify the economy away from its... View Details
- September 2017 (Revised January 2018)
- Case
Innovation at Parker Hotels
By: Srikant M. Datar and Caitlin Bowler
In this case students explore challenges changing demographics and preference pose to global hotel brands. Students then use human-centered design tools to generate concepts hoteliers might embrace to win over Millennials who tend to seek out local over global options. View Details
- September 2017 (Revised November 2018)
- Case
Marriott International: The Next 90 Years
By: Chiara Farronato and Gary Pisano
The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details
Keywords: Airbnb; Competitiveness; Threats; Disruption; Lodging Industry; Long-term Growth; Loyalty Program; Marriot; Online Platforms; Online Travel Agencies; Digital Platforms; Disruptive Innovation; Competitive Strategy; Competition; Customer Focus and Relationships; Customer Satisfaction; Internet and the Web; Accommodations Industry; Accommodations Industry; Accommodations Industry
- September 2017
- Supplement
Taj Hotels: Leading Change, Driving Profitability (B)
By: Krishna Palepu, Anjali Raina and Rachna Chawla
The Taj Group financial in March 2017 reflects a turnaround in performance. The new branding strategy is described. View Details
- July 2017 (Revised November 2017)
- Case
'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War
By: Rafael Di Tella, Jose Liberti and Sarah McAra
In 2012, Argentine media conglomerate Grupo Clarín and President Cristina Fernández de Kirchner were embroiled in what some called “the mother of all battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable... View Details
- July 2017
- Supplement
Centerbridge Partners and Great Wolf Resorts (B)
By: Josh Lerner, John D. Dionne and Amram Migdal
The case examines the aftermath of the March 2015 Centerbridge Partners acquisition of Great Wolf Resorts, a North American family-oriented indoor water parks and hotel operator, from a private equity (PE) competitor, Apollo Global Management. View Details
Keywords: Private Equity Financing; Commercial Mortgage Backed Securities; CMBS; Secondary Buyouts; Business Ventures; Acquisition; Leveraged Buyouts; Business Exit or Shutdown; Finance; Borrowing and Debt; Cost; Cost of Capital; Equity; Private Equity; Financial Instruments; Debt Securities; Accommodations Industry; Accommodations Industry; Accommodations Industry; North and Central America; United States
- July 2017
- Case
Centerbridge Partners and Great Wolf Resorts: Buying from a Highly Regarded Competitor
By: Josh Lerner, John D. Dionne and Amram Migdal
The case examines the March 2015 Centerbridge Partners investment decision regarding whether to acquire Great Wolf Resorts, a North American family-oriented indoor water parks and hotel operator, from a private equity (PE) competitor, Apollo Global Management. The case... View Details
Keywords: Private Equity Financing; Commercial Mortgage Backed Securities; CMBS; Secondary Buyouts; Business Ventures; Acquisition; Finance; Borrowing and Debt; Cost; Cost of Capital; Equity; Private Equity; Financial Instruments; Debt Securities; Accommodations Industry; Accommodations Industry; Accommodations Industry; North and Central America; United States
- May 2017 (Revised September 2017)
- Case
Taj Hotels: Leading Change, Driving Profitability
By: Krishna Palepu, Anjali Raina and Rachna Chawla
Rakesh Sarna, MD and CEO of the Indian Hotels Company ltd (IHCL) was faced with the challenge of leading and embedding changes in IHCL to turnaround its trajectory. IHCL and its subsidiaries, headquartered in India, were a venerable hotel chain, collectively known as... View Details
- Article
Creating Ecotourism in Costa Rica, 1970–2000
By: Geoffrey Jones and Andrew Spadafora
Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This article argues that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a... View Details
- September 2016
- Case
Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry
By: Howard H. Stevenson and Michael J. Roberts DBA
Two soon-to-be MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D'Arcy and Elisabeth Whiting face questions about career issues, planning, financing, and the... View Details
- September 2016
- Case
Hotel Vertu: Financing the Venture in the Boutique Hotel Industry
By: Howard H. Stevenson and Michael J. Roberts
Two recent MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D'Arcy and Elisabeth Whiting face questions about financing, deal structure, and unequal power... View Details
- August 2016
- Teaching Note
Reworking Office Space: Industry City, Brooklyn
By: Arthur I Segel and Alexander W. Schultz
Jamestown is contemplating how to best lease a portion of their new development along the Brooklyn waterfront: Industry City. The 6-million-square-foot, mixed-use development is meant to accommodate Brooklyn’s growing innovation, creative, and “maker” communities.... View Details
- 2016
- Working Paper
Liquidity Transformation in Asset Management: Evidence from the Cash Holdings of Mutual Funds
By: Sergey Chernenko and Adi Sunderam
We study liquidity transformation in mutual funds using a novel dataset on their cash holdings. To provide investors with claims that are more liquid than the underlying assets, funds engage in substantial liquidity management. Specifically, they hold substantial... View Details
- June 2016
- Case
The Redevelopment of Palazzo Tornabuoni (B)
By: Sid Yog, Arthur I Segel and Ricardo Andrade
On December 16, 2010, Byrne Murphy received a call from his Italian partner at Fingen Group. The recently renovated Palazzo Tornabuoni, an iconic 15th century palace in the heart of Florence, Italy, had been seized by the local police. While Murphy tries to understand... View Details
- 2016
- Working Paper
Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica
By: Geoffrey Jones and Andrew Spadafora
Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more... View Details
- June 2016 (Revised March 2017)
- Case
Reworking Office Space: Industry City, Brooklyn
By: Arthur I Segel, Andrew Baum, Nori Gerardo Lietz, Charles F. Wu and Sid Yog
Jamestown is contemplating how to best lease a portion of their new development along the Brooklyn waterfront, Industry City. The 6 million square foot, mixed-use development is meant to accommodate Brooklyn’s growing innovation, creative, and “maker” communities.... View Details
- May 2016 (Revised September 2016)
- Case
Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean
By: Rajiv Lal and Gamze Yucaoglu
In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details
Keywords: Customer Experience; Customer Service; Hotel Industry; Emerging Market; Customer Focus; Leading Growth; Feedback Culture; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Hillside; HBC; Turkey; Vacation; Customer Relationship Management; Quality; Employee Relationship Management; Service Operations; Organizational Culture; Customer Satisfaction; Selection and Staffing; Service Delivery; Competitive Advantage; Emerging Markets; Growth and Development; Accommodations Industry; Accommodations Industry; Turkey