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- All HBS Web (120)
- Faculty Publications (30)
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Marketing - Faculty & Research
Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Featured Publication Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb By: Shunyuan... View Details
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
- 09 May 2024
- Research & Ideas
Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing
the same view, he says. Implications beyond universities While the study focuses specifically on academic research, it may also have meaning for other organizations, Duede says—those that similarly lean on employees for their ability to think View Details
Keywords: by Ben Rand
- 19 Dec 2023
- Research & Ideas
The 10 Most Popular Articles of 2023
Soon after ChatGPT debuted in late 2022, business leaders began taking their first steps into generative artificial intelligence, approaching this powerful technology with a mix of awe and trepidation. It’s no surprise that one of the most-read articles in HBS Working... View Details
Keywords: by Danielle Kost
- 30 Jan 2024
- Research & Ideas
‘Intrinsic Joy’ Sparks Ideas Better than Cash
People use crowdsourcing to solve problems, raise money, and share AI breakthroughs, the authors write. Open source software—such as the popular content management system WordPress or the operating system Linux—gives users free access to... View Details
- Web
California - Global
Case Adobe: GenAI Opportunity or Threat? By: Sunil Gupta , Rajiv Lal and Allison Ciechanover In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI,... View Details
- Web
Podcast - Business & Environment
imagery, AI, and systems design to enable more targeted insurance underwriting and disaster preparedness. She also explains how Bellwether is creating geospatial AI infrastructure and tools to support natural disaster response by the... View Details
- Web
Leadership Initiative - Leadership
leveraging AI solutions in highly creative environments. Ann holds a Masters Degree in Law from the University of Antwerp in Belgium. Originally a Belgian native, Ann is versatile in both European and... View Details
- Web
Entrepreneurship - Faculty & Research
the probabilities of success are low, extremely skewed, and unknowable until an investment is made. At a macro level, experimentation by new firms underlies the Schumpeterian notion of creative destruction. However, at a micro level,... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- Web
Technology & Innovation - Faculty & Research
Consumer Research The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of... View Details
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
bill got passed, what the law contains, how its provisions connect to other climate-related laws, and how it seeks to accelerate the country’s deployment of clean energy and other efforts to address climate change. Google’s AI Approach to... View Details
Keywords: by Danielle Kost
- 01 Jun 2024
- News
In My Humble Opinion: Career Change
When Wakana Tanaka (MBA 2003) was 13 years old, her father’s new job took the family from their home in Tokyo to Jakarta. It was a big change, not just geographically but also culturally. Tanaka enrolled in an international school where she was encouraged to have her... View Details
- 07 Feb 2022
- Research & Ideas
Digital Transformation: A New Roadmap for Success
companies. While they agreed that leaders urgently needed to expand their knowledge, they didn’t see eye to eye on what digital literacy means. A few argued that leaders should understand data analytics and AI deeply, and even learn to... View Details
- Web
Leadership - Faculty & Research
encountered, it recalibrated, iteratively creating continuity and restoring order. Daini survived the crisis without an explosion or a meltdown. October 2014 Article The Transparency Trap By: Ethan Bernstein To get people to be more View Details
- October 2015 (Revised October 2016)
- Case
Building Watson: Not So Elementary, My Dear! (Abridged)
By: Willy C. Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
Keywords: Analytics; Big Data; Business Analytics; Product Development Strategy; Machine Learning; Machine Intelligence; Artificial Intelligence; Product Development; AI and Machine Learning; Information Technology; Analytics and Data Science; Information Technology Industry; United States
Shih, Willy C. "Building Watson: Not So Elementary, My Dear! (Abridged)." Harvard Business School Case 616-025, October 2015. (Revised October 2016.)
- Web
Online Business Courses & Certifications | HBS Online
discovering customer jobs to be done and aligning your business’s resources, processes, and profit formula. 6 weeks, 5 hrs/week Pay by July 7 $1,850 Certificate Design Thinking and Innovation Srikant Datar Leverage design thinking principles and View Details
- Web
Human Behavior & Decision-Making - Faculty & Research
understanding of LLMs in ideation for consumer research, offering numerous practical strategies for integrating generative AI into research while emphasizing human-AI collaboration to achieve radical insights. Keywords: Large Language... View Details
- Web
Design Thinking Course | HBS Online
design thinking principles and creative problem-solving tools to develop innovative solutions to your most challenging business problems. 7 weeks 6-8 hours per week 7 modules Self-Paced with regular deadlines This course earns you a... View Details
- 31 Jul 2023
- News
Striving for Imperfection
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Since he left HBS in 1990, Charles Conn (MBA 1990) has built a full and varied portfolio career. Early on, he was a partner at McKinsey and then a tech executive, founding Ticketmaster-Citysearch. Today,... View Details