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  • All HBS Web  (1,645)
    • News  (545)
    • Research  (598)
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    • Multimedia  (82)
  • Faculty Publications  (578)

Show Results For

  • All HBS Web  (1,645)
    • News  (545)
    • Research  (598)
    • Events  (29)
    • Multimedia  (82)
  • Faculty Publications  (578)
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  • October 31, 2022
  • Article

Achieving Individual—and Organizational—Value with AI

By: Sam Ransbotham, David Kiron, François Candelon, Shervin Khodabandeh and Michael Chu
New research shows that employees derive individual value from AI when using the technology improves their sense of competency, autonomy, and relatedness. Likewise, organizations are far more likely to obtain value from AI when their workers do. This report offers key... View Details
Keywords: AI and Machine Learning; Value; Competency and Skills
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Ransbotham, Sam, David Kiron, François Candelon, Shervin Khodabandeh, and Michael Chu. "Achieving Individual—and Organizational—Value with AI." MIT Sloan Management Review, Big Ideas Artificial Intelligence and Business Strategy Initiative (website) (October 31, 2022). (Findings from the 2022 Artificial Intelligence and Business Strategy Global Executive Study and Research Project.)
  • March 2025
  • Case

Harvey: AI for Lawyers

By: Suraj Srinivasan, Charles Krumholz and Radhika Kak
In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details
Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Legal Services Industry; Technology Industry; New York (city, NY); San Francisco; London
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Srinivasan, Suraj, Charles Krumholz, and Radhika Kak. "Harvey: AI for Lawyers." Harvard Business School Case 125-087, March 2025.
  • March 2024
  • Exercise

'Storrowed': A Generative AI Exercise

By: Mitchell Weiss
"Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation, but can be adapted for use more broadly. Participants use generative AI tools to understand a... View Details
Keywords: AI and Machine Learning; Problems and Challenges
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Weiss, Mitchell. "'Storrowed': A Generative AI Exercise." Harvard Business School Exercise 824-188, March 2024.
  • April 2024
  • Teaching Plan

Fixie and Conversational AI Sidekicks

By: Jeffrey J. Bussgang and Tom Quinn
Teaching Plan for HBS Case No. 824-037, “Fixie and Conversational AI Sidekicks.” View Details
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Bussgang, Jeffrey J., and Tom Quinn. "Fixie and Conversational AI Sidekicks." Harvard Business School Teaching Plan 824-141, April 2024.
  • October 2024
  • Technical Note

Generative AI

By: Michael Parzen and Jo Ellery
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Parzen, Michael, and Jo Ellery. "Generative AI." Harvard Business School Technical Note 625-054, October 2024.
  • April 2020 (Revised June 2025)
  • Teaching Note

HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery and Thomas Steenburgh
Teaching Note for HBS No. 518-067 and HBS No. 524-088. There are two cases in this series. The first entitled “HubSpot and Motion AI: Chatbot-Enabled CRM,” drives the main discussion. The second entitled “HubSpot and Motion AI (B): Generative AI Opportunities... View Details
Keywords: Marketing; Sales; Marketing Strategy; Technology Industry; United States; North America
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Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Teaching Note 520-100, April 2020. (Revised June 2025.)
  • November 2023
  • Article

Psychological Factors Underlying Attitudes toward AI Tools

By: Julian De Freitas, Stuti Agarwal, B. Schmitt and N. Haslam
What are the psychological factors driving attitudes toward AI tools, and how can resistance to AI systems be overcome when they are beneficial? In this perspective, we first organize the main sources of resistance into five main categories: opacity, emotionlessness,... View Details
Keywords: Policy; Self; AI and Machine Learning; Attitudes; Technology Adoption
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De Freitas, Julian, Stuti Agarwal, B. Schmitt, and N. Haslam. "Psychological Factors Underlying Attitudes toward AI Tools." Nature Human Behaviour 7, no. 11 (November 2023): 1845–1854.
  • September 2024 (Revised January 2025)
  • Exercise

Building an AI First Snack Company: A Hands-on Generative AI Exercise

By: Iavor I. Bojinov
Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details
Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding
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Bojinov, Iavor I. "Building an AI First Snack Company: A Hands-on Generative AI Exercise." Harvard Business School Exercise 625-052, September 2024. (Revised January 2025.)
  • November–December 2023
  • Article

Keep Your AI Projects on Track

By: Iavor Bojinov
AI—and especially its newest star, generative AI—is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing potential... View Details
Keywords: Generative Models; AI and Machine Learning; Success; Failure; Product Development; Technology Adoption
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Bojinov, Iavor. "Keep Your AI Projects on Track." Harvard Business Review 101, no. 6 (November–December 2023): 53–59.
  • August 2023
  • Case

Kariyer.net: Recruiting AI

By: Shunyuan Zhang, Fares Khrais and Namrata Arora
In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal... View Details
Keywords: Online Technology; Marketing; Websites; Artificial Intelligence; Innovation; Two-sided Platforms; Internet and the Web; Product Launch; Product Positioning; Job Search; Employment; Transformation; Volatility; Innovation and Invention; Disruptive Innovation; Management Practices and Processes; Business Growth and Maturation; Competitive Strategy; Business Startups; Talent and Talent Management; Cost vs Benefits; Macroeconomics; Corporate Entrepreneurship; Emerging Markets; Digital Platforms; Employment Industry; Information Technology Industry; Technology Industry; Middle East; Turkey
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Zhang, Shunyuan, Fares Khrais, and Namrata Arora. "Kariyer.net: Recruiting AI." Harvard Business School Case 524-014, August 2023.
  • June 2024
  • Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney
In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details
Keywords: Business Growth and Maturation; Business Model; Business Organization; Business Startups; Disruption; Cost vs Benefits; Decision Choices and Conditions; Decisions; Private Sector; Entrepreneurial Finance; Global Range; Global Strategy; Globalized Markets and Industries; Governance Compliance; Governance Controls; Governing and Advisory Boards; Policy; Medical Specialties; AI and Machine Learning; Digital Platforms; Digital Transformation; Technology Adoption; Disruptive Innovation; Innovation and Management; Innovation Strategy; Laws and Statutes; Growth and Development Strategy; Growth Management; Distribution; Product Development; Success; Performance Efficiency; Strategic Planning; Research and Development; Risk and Uncertainty; Business Strategy; Competitive Advantage; Value Creation; Health Industry; Israel
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Stern, Ariel D., and Susan Pinckney. "Aidoc: Building a Hospital-Centric AI Platform." Harvard Business School Case 624-046, June 2024.
  • Working Paper

Shifting Work Patterns with Generative AI

By: Eleanor W. Dillon, Sonia Jaffe, Nicole Immorlica and Christopher T. Stanton
We present evidence on how generative AI changes the work patterns of knowledge workers using data from a 6-month-long, cross-industry, randomized field experiment. Half of the 7,137 workers in the study received access to a generative AI tool integrated into the... View Details
Keywords: AI and Machine Learning; Behavior; Time Management
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Dillon, Eleanor W., Sonia Jaffe, Nicole Immorlica, and Christopher T. Stanton. "Shifting Work Patterns with Generative AI." NBER Working Paper Series, No. 33795, May 2025. (Conditionally Accepted at American Economic Review: Insights .)
  • October 2023
  • Case

Fixie and Conversational AI Sidekicks

By: Jeffrey J. Bussgang and Carin-Isabel Knoop
In March 2023, Fixie Co-Founder and Chief Architect Matt Welsh and co-founders had the kind of meeting no founders want to have. The president of leading artificial intelligence (AI) research and deployment firm OpenAI, which had catapulted into fame with its ChatGPT... View Details
Keywords: Large Language Model; Entrepreneurship; Decision Choices and Conditions; AI and Machine Learning; Technological Innovation; Competitive Strategy; Technology Industry; United States
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Bussgang, Jeffrey J., and Carin-Isabel Knoop. "Fixie and Conversational AI Sidekicks." Harvard Business School Case 824-037, October 2023.
  • July–August 2023
  • Article

What Smart Companies Know About Integrating AI

By: Silvio Palumbo and David Edelman
AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI... View Details
Keywords: AI and Machine Learning; Customization and Personalization; Integration; Technology Adoption
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Palumbo, Silvio, and David Edelman. "What Smart Companies Know About Integrating AI." Harvard Business Review 101, no. 4 (July–August 2023): 116–125.
  • Teaching Interest

Data Science and AI for Leaders

By: Dennis Campbell
Modern business increasingly relies... View Details
Keywords: Artificial Intelligence; Data Science
  • October 2021 (Revised September 2022)
  • Case

SmartOne: Building an AI Data Business

By: Karim R. Lakhani, Pippa Armerding, Gamze Yucaoglu and Fares Khrais
The case opens in August 2021, as Habib and Shahysta Hassim, husband and wife co-founders of the data labeling company SmartOne, contemplate the strategy of the high growth company. Between 2016 and 2021, SmartOne had kept doubling its size every two years and now,... View Details
Keywords: Artificial Intelligence; Data Labeling; Entrepreneurship; Strategy; Operations; Business Model; Growth Management; Growth and Development Strategy; AI and Machine Learning; Africa; Madagascar; Europe; France; United States
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Lakhani, Karim R., Pippa Armerding, Gamze Yucaoglu, and Fares Khrais. "SmartOne: Building an AI Data Business." Harvard Business School Case 622-059, October 2021. (Revised September 2022.)
  • 13 Aug 2024
  • Op-Ed

Can AI Save Physicians from Burnout?

unease, and high turnover rates. Now, many health care organizations are turning to artificial intelligence (AI) as a potential solution to physician overwork and burnout. After all, AI offers long-sought-after benefits for clinicians,... View Details
Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health
  • October 2024 (Revised February 2025)
  • Case

AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek
As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
Keywords: AI and Machine Learning; Brands and Branding; Reputation; Technology Adoption; Competitive Advantage
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De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Case 525-021, October 2024. (Revised February 2025.)
  • 2024
  • Working Paper

The Uneven Impact of Generative AI on Entrepreneurial Performance

By: Nicholas G. Otis, Rowan Clarke, Solène Delecourt, David Holtz and Rembrand Koning
Scalable and low-cost AI assistance has the potential to improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it difficult to know whether recent AI advances can help business owners make... View Details
Keywords: AI and Machine Learning; Performance Improvement; Small Business; Decision Choices and Conditions; Kenya
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Otis, Nicholas G., Rowan Clarke, Solène Delecourt, David Holtz, and Rembrand Koning. "The Uneven Impact of Generative AI on Entrepreneurial Performance." Harvard Business School Working Paper, No. 24-042, December 2023.
  • May 9, 2023
  • Article

8 Questions About Using AI Responsibly, Answered

By: Tsedal Neeley
Generative AI tools are poised to change the way every business operates. As your own organization begins strategizing which to use, and how, operational and ethical considerations are inevitable. This article delves into eight of them, including how your organization... View Details
Keywords: AI and Machine Learning; Organizational Change and Adaptation; Prejudice and Bias; Ethics
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Neeley, Tsedal. "8 Questions About Using AI Responsibly, Answered." Harvard Business Review (website) (May 9, 2023).
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