Publications

May 2024
Supplement

HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery

The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details

Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States

January 2016 (Revised November 2018)
Case

Match Next: Next Generation Middle School?

By: John J-H Kim and Daniel Goldberg

This case is set in 2015 as a team at Match Education, a high performing charter middle school in Boston, explores new staffing and technology approaches in their quest to obtain what they term "jaw dropping" results. The team hopes to test and model for other schools... View Details

Keywords: General Management; K-12; Charter Schools; Public Schools; Edtech; Education; Information Technology; Management; Public Sector; Entrepreneurship; Education Industry; Boston

July 2013
Teaching Note

Google's Project Oxygen: Do Managers Matter?

By: David A. Garvin

Google's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management attributes,... View Details

Keywords: Organizational Behavior; Business Policy; General Management; Human Resource Management; Management; Leadership; Human Resources

How does an entrepreneur, aspiring manager, or CEO become a master of strategy? In this book, we argue that everyone can learn from three of the greatest strategist of modern time, Bill Gates, Andy Grove and Steve Jobs, who also built three of the most valuable... View Details

November 2003 (Revised March 2004)
Case

General Motors Corporation: Retiree Benefit Risk Management (A)

By: David F. Hawkins and Jacob Cohen

General Motors issues $17 billion and uses $10 billion to reduce an unfunded pension obligation. View Details

Keywords: Retirement; Accounting; Compensation and Benefits; Auto Industry; United States

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Web

General Management Faculty - Faculty & Research

General Management Overview Faculty Curriculum Awards & Honors Doctoral Students Unit Head Debora L. Spar Jaime and Josefina Chua Tiampo Professor of Business Administration Senior Associate Dean, Business... View Details

April 2000 (Revised August 2000)
Teaching Note

Transition to General Management Website TN

By: David A. Garvin and Jeffrey Berger

Teaching Note for (9-300-126). View Details

06 Feb 2020
Video

The General Management Program Impact (original)

July 1982 (Revised April 1984)
Background Note

Some Avenues for Ethical Analysis in General Management

Provides a general framework for the analysis of ethics-related case studies in business policy, drawing upon categories from the discipline of moral philosophy. View Details

Keywords: Management; Analysis; Ethics

October 2009 (Revised November 2016)
Case

Generation Health: A Pioneer in Genetics Benefit Management (A)

By: Robert F. Higgins, Jeffrey D. Marrazzo and Rachel Gordon

Generation Health, a pioneer in the new field of genetics benefit management and a newly formed company, faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these... View Details

Keywords: Business Startups; Entrepreneurship; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Partners and Partnerships; Genetics; Health Industry; Insurance Industry

Web

General Management Curriculum - Faculty & Research

General Management Overview Faculty Curriculum Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Leadership and Corporate Accountability In this course, students learn about the complex... View Details

Research Summary

How can General Managers Contribute to IT Success?

US companies are currently spending approximately 5% of their revenue on information technology (IT) each year. Over half of this investment goes to IT intended to change business processes, either within a single enterprise or across several. Hovewer, 30-75% of... View Details

July 1998 (Revised December 1998)
Background Note

A User's Guide to the General Management Course

By: Ashish Nanda

Offered at the beginning of a twenty-five session course on general management, this note presents a structure and an outline intended to serve as a reference and provide orientation to the students as the course progresses. View Details

Keywords: Management

May 2024
Teaching Note

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie

Teaching Note for HBS Case 724-383. The case has 3 important teaching purposes: First, what are the advantages and disadvantages of imitation? (e.g., Should AI21 imitate OpenAI with a chatbot?) Second, what are the advantages and disadvantages of keeping new technology... View Details

Keywords: AI; Generative Ai; Generative Models; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Business Model; Business Startups; Open Source Distribution; Competitive Advantage; Technology Industry; Israel

Web

General Management & Operations Club | MBA

General Management & Operations Club The General Management and Operations Club is committed to expanding career opportunities for HBS students... View Details

November 1994
Case

Kraft General Foods - Risk Management Philosophy

By: Ray A. Goldberg

Keywords: Risk Management; Food and Beverage Industry

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July 2012
Supplement

Generation Investment Management, Video

By: Sandra J. Sucher

Examines the Investment process of Generation Investment Management, a "sustainable" investing firm established in 2004 by David Blood and U.S. Vice President Al Gore. Places students in the position of David Lowish, director of global industrials, who must decide... View Details

Keywords: Leadership And Managing People; Accountability; Investment Management; Social Issues; Investment; Corporate Accountability; Ethics; Development Economics; Natural Environment; Financial Services Industry; Energy Industry

January 1992 (Revised June 1994)
Case

IBM: Assistant General Manager of Marketing (A)

By: Frank V. Cespedes

Keywords: Marketing; Computer Industry

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2008
Chapter

A New Generation of Pension Fund Management

By: Robert C. Merton

In talking about pension plans at this point in American economic and corporate history, we need to discuss three linked issues: the defined-benefit (DB) corporate plans that worked for our parents; the defined-contribution (DC) plans we're getting today because... View Details

Keywords: Asset Management; Investment Funds; Compensation and Benefits; Risk Management; Retirement; United States