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  • All HBS Web  (8,431)
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  • February 2003
  • Teaching Note

Bush Boake Allen (TN)

By: Stefan H. Thomke
Teaching Note for (9-601-061). View Details
Keywords: Integration; Marketing Reference Programs; Disruptive Innovation; Management Teams; Internet and the Web; Business Model; Customer Relationship Management; Management Practices and Processes; Consumer Products Industry
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Thomke, Stefan H. "Bush Boake Allen (TN)." Harvard Business School Teaching Note 603-115, February 2003.
  • 20 Dec 2016
  • First Look

December 20, 2016

https://cb.hbsp.harvard.edu/cbmp/product/117107-PDF-ENG Harvard Business School Case 117-108 Management Control Systems Module 8: Linking Performance to Markets This module shows how to link profit plans and... View Details
Keywords: Carmen Nobel
  • 01 Dec 2014
  • News

Alumni and Faculty Books for December 2014

theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. Collis explores the critical differences between domestic and international competition: the heterogeneity of View Details
  • Profile

Kayode Ogunro

UK-based emerging markets private equity firm. "I studied liberal arts at Harvard," Kayode explains, "and I was looking for a way to fill in my professional skills." His love of his alma mater, plus the encouragement... View Details
  • September 2012 (Revised September 2012)
  • Case

Inkaterra

By: Diego Comin, Rohan Gopaldas and Diego Rehder
The case presents the unique business model of Inkaterra, a leading eco-tourism organization in Peru, and the different strategies the company can pursue to grow. Through the experience of Inkaterra the case studies two general issues. First, it discusses the potential... View Details
Keywords: Inkaterra; Ecotourism; Tourism; Environment; Peru; Informal Sector; Regulation; Economic Development; Bottom Of The Pyramid; Technology Diffusion; Competitiveness; Business Model; Growth and Development Strategy; Natural Environment; Market Entry and Exit; Conflict Management; Tourism Industry; Peru
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Comin, Diego, Rohan Gopaldas, and Diego Rehder. "Inkaterra." Harvard Business School Case 713-022, September 2012. (Revised September 2012.)
  • 01 Jun 1997
  • News

Short Takes

A summary of selected new research by HBS faculty. Diversification Best Bet in Emerging Markets In today's era of global competitiveness, companies in the industrialized world have slimmed down their operations in order to focus on doing... View Details
Keywords: Judith A. Ross
  • 01 Apr 2001
  • News

Beyond the Rim: New Paths to Success in Asia

market goods to the West. American managers are still reeling from last year’s wild dot-com ride, while managers abroad are busy applying its lessons.” (Nolan will document... View Details
Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services
  • February 2024 (Revised February 2024)
  • Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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Ascarza, Eva, and Ta-Wei Huang. "Travelogo: Understanding Customer Journeys." Harvard Business School Teaching Note 524-045, February 2024. (Revised February 2024.)
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

in other revenue management settings and beyond. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49779 Technology Reemergence: Creating New Markets for Old Technologies, Swiss... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2005
  • Research & Ideas

Microsoft vs. Open Source: Who Will Win?

in a special issue of Management Science. Ultimately, the authors believe, neither side is likely to be forced from the battlefield—Microsoft has too much market share and OSS offers too many benefits for... View Details
Keywords: by Sean Silverthorne; Technology
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

PUBLISHED PAPERS forthcoming Advances in Strategic Management Strategy Beyond Markets By: Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, eds. Abstract—Since the early 1990s,... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2013
  • First Look

First Look: March 19

table. Just as negotiation theory could be enriched by principles of maneuver warfare, military doctrine offers officers and soldiers a potentially useful foundation to better understand and manage the negotiation process, especially in... View Details
Keywords: Sean Silverthorne
  • February 2003 (Revised February 2009)
  • Case

Yahoo!: Becoming a Competitor in the Career Listings Space (B)

By: Kathleen L. McGinn and Nicole Nasser
After weighing the pros and cons of making an unsolicited bid for HotJobs.com (an online recruiting company already under contract to be acquired by TMP Worldwide), the executive team of Yahoo! decides to make an immediate move rather than wait for the Federal Trade... View Details
Keywords: Mergers and Acquisitions; Management Teams; Bids and Bidding; Negotiation Process; Strategy
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McGinn, Kathleen L., and Nicole Nasser. "Yahoo!: Becoming a Competitor in the Career Listings Space (B)." Harvard Business School Case 903-072, February 2003. (Revised February 2009.)
  • 21 Oct 2010
  • News

Hell? Maybe Not.

companies expect only one or two hires to come out of the process. “Our team works hard to provide a seamless experience, and we manage all the logistics and details at no cost to the employer,” Fitzpatrick points out. On the student... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Oct 1998
  • News

Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship

program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966... View Details
  • 13 May 2008
  • First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand... View Details
Keywords: Martha Lagace
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • 10 Jun 2014
  • First Look

First Look: June 10

paper investigates the role of the CRO in making these transformations happen. The two cases highlight that the role of the CRO may be less about the packaging and marketing of risk management ideas to... View Details
Keywords: Sean Silverthorne
  • November 2004
  • Case

The Electronic Product Code: Future Impact on the Global Food System

By: Ray A. Goldberg and James Weber
The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details
Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry
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Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
  • Fast Answer

Transforming Health Care Delivery

style="line-height: 20px;"> Tracks global venture capital, angel investment, private equity, M&A, and IPO activity related to private companies. Industry and Market Research   Market reports on... View Details
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