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  • 24 Jan 2012
  • First Look

First Look: Jan. 24

(Study 1). Product priming also increases the speed with which product-relevant individuals come to mind (Study 2). In Study 3, consumers felt subjectively closer to networks primed by specific products, and... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • Working Paper Summaries

The Artful Dodger: Answering the Wrong Question the Right Way

Keywords: by Todd Rogers & Michael I. Norton
  • 25 Jun 2020
  • Blog Post

Harvard Business School Class of 2021 Student Profiles

Activate Program Peter Gumulia Growing up in Indonesia, Peter Gumulia experienced life as a cycle of “school, athletics, homework, and repeat. Discipline played an important role early on in my life.” This pushed Peter onto the national... View Details
  • May 2013
  • Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
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  • Web

Curriculum - Business & Environment

for Positive Impact (Fall 2023) Julie Battilana Designed for individuals at any stage of their career, this course is meant to debunk the fallacies that we have about power and to explore the fundamentals of... View Details
  • 2015
  • Article

Beliefs About the True Self Explain Asymmetries Based on Moral Judgment

By: George E. Newman, Julian De Freitas and Joshua Knobe
Past research has identified a number of asymmetries based on moral judgments. Beliefs about (a) what a person values, (b) whether a person is happy, (c) whether a person has shown weakness of will, and (d) whether a person deserves praise or blame seem to depend... View Details
Keywords: Concepts; Social Cognition; Moral Reasoning; True Self; Values; Weakness Of Will; Blame; Values and Beliefs; Identity; Moral Sensibility; Happiness
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  • April 2009
  • Article

How to Market in a Downturn

By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
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  • 24 Feb 2015
  • First Look

First Look: February 24

ICSS Journal Making Boston Stronger By: Leonard, Dutch, Arnold M. Howitt, Christine M. Cole, and Philip B. Heymann Abstract—In the wake of the Boston Marathon bombing in 2013, a team from Harvard University... View Details
Keywords: Sean Silverthorne
  • Research Summary

Building Bridges: The Social Structure of Interdependent Innovation

Multidivisional firms often fail to take advantage of innovations that involve combining resources from distinct divisions. This failure of cross-line-of-business innovation is a consequence of design choices employed to execute the firm’s strategy: in organizing... View Details
  • Web

Research Staff Services - Faculty & Research

graduate degrees. The diversity in the School’s RA pool truly exemplifies the global nature of the research work that is being pursued at HBS. Overview of Team The diversely trained individuals that comprise... View Details
  • December 2020
  • Case

Château Margaux: Serving Up the Third Wine

By: Elie Ofek
In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind... View Details
Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth and Development Strategy; France
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  • 2000
  • Book

Competitive Environmental Strategy: A Guide to the Changing Business Landscape

By: Andrew J. Hoffman
Environmental concerns can greatly affect business success, regardless of whether a business person or corporation shares those concerns. Today's corporate managers must understand the power of environmental issues, and shift their mindset from one focused on... View Details
Keywords: Competitive Strategy; Environmental Management; Social Issues; Organizational Change and Adaptation
Related
  • 2023
  • Working Paper

Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills
Related
  • Research Summary

Divergent change in organizations

By: Julie Battilana

The first stream of research in Professor Battilana’s work aims to identify the conditions that enable individual actors to initiate divergent change within organizations as well as the conditions enabling successful implementation of such change. It combines... View Details

  • May 2009
  • Exercise

Mapping Your Network

By: David A. Thomas
This exercise is designed to help students and professionals map their professional networks and identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and... View Details
Keywords: Competency and Skills; Strength and Weakness; Personal Development and Career; Groups and Teams; Social and Collaborative Networks
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  • 22 Apr 2002
  • Research & Ideas

Does Spirituality Drive Success?

metric; you never have enough.But only you can define fulfillment. We as individuals are the only judges.— Ricardo Levy,Catalytica Energy Systems For Robert Glassman, his spirituality at work is expressed as a commitment to social... View Details
Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild
  • 15 May 2009
  • Working Paper Summaries

Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

Keywords: by Shawn Cole, Thomas Sampson & Bilal Zia; Financial Services
  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

Think of the last time you went shopping. By the time you decided to buy a product, you knew both what you were buying and how much it cost. But was your decision affected by whether you saw the price or the product first? That's the... View Details
Keywords: by Carmen Nobel; Retail
  • December 2007
  • Article

Adoption of Information Technology under Network Effects

By: Deishin Lee and Haim Mendelson
Because information technologies are often characterized by network effects, compatibility is an important issue. Although total network value is maximized when everyone operates in one compatible network, we find that the technology benefits of the users depend on... View Details
Keywords: Network Effects; Standards; Competitive Strategy; Customization and Personalization; Information Technology; Technology Adoption
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  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

and administrative costs into the cost of serving individual customers. Either they treat all such costs as fixed-period costs and don't drive them to the customer level, or... View Details
Keywords: by Robert S. Kaplan