Business Marketing - Publications - Faculty & Research

21 Dec 2018
News

Indie bookstores sales increase by 5% in 2018

02 Oct 2017
What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

for market manipulation (and) used as payment method for online crime.” Bitcoin does not have a future as a currency, Turnbull said, because of the cost of operating sufficient computers to collectively document every single transaction.... View Details

Keywords: by James L. Heskett; Financial Services

April 2020
Supplement

Oaktree: Pierre Foods Investment

By: Victoria Ivashina and Terrence Shu

This case is a setting to discuss “loan to own” investment strategy that is often pursued by distressed investors. The aftermath of the 2007 financial crisis left many companies with poor liquidity and limited ability to obtain credit. One of these companies was Pierre... View Details

Keywords: Distress Investing; Investment; Debt Securities; Strategy; Restructuring

Citation

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04 Jun 2013
First Look

First Look: June 4

Publications 2006 O'Reilly Media, Inc. Managing Startups: Best Blog Posts By: Eisenmann, Tom, ed. Abstract—Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup... View Details

Keywords: Sean Silverthorne

06 Feb 2015
News

The myths behind pushy salespeople

11 Dec 2015
News

Analytics in Online Flash Sales: Demand Forecasting and Price Optimization

February 2007
Case

Update: The Music Industry in 2006

By: John R. Wells and Elizabeth Raabe

The global recorded music industry was undergoing a major transition in 2006. Sales had been declining for a decade, and consumers were buying music in new formats and through different distribution channels. CD sales still accounted for the majority of revenues, but... View Details

Keywords: History; Arts; Music Entertainment; Intellectual Property; Market Timing; Performance Evaluation; Trends; Music Industry

Citation

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29 Sep 2015
First Look

September 29, 2015

innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned... View Details

Keywords: Sean Silverthorne

07 Jul 2003
What Do You Think?

Can We Have Too Much Productivity Improvement?

whether or not too much money is a good or bad thing... it depends upon what you do with the money." An equally strong set of voices doubted whether an economy could have too much productivity. Chris Walker summed up many of these views by commenting, "...... View Details

Keywords: by James Heskett

February 2000 (Revised August 2000)
Case

Priceline WebHouse Club

By: Thomas R. Eisenmann and Jon K Rust

Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices... View Details

Keywords: Business Model; Strategy; Disruptive Innovation; Internet and the Web; Entrepreneurship; Retail Industry

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06 Sep 2018
Blog Post

How to Thrive in an Unstructured Environment

“Perfect is the enemy of done.” No experience has helped me internalize this more than my summer at blueground, an international, vc-backed real estate startup. Before business school, I worked at a large oil & gas company, where... View Details

Keywords: Entrepreneurship

Web

Forum - U.S. Competitiveness

Forum Started 18 Nov 2014 What Employers Must Do To Find Workers Forum started by Joseph B. Fuller Economists and commentators have long debated the existence of a “skills gap” and its purported causes. The Harvard Business School’s... View Details

Profile

Kiran Gandhi

heroines. At the very least, I felt grateful that “girl power” was the marketing message they chose to sell. I want to first be someone who contributes to making the music industry a healthier business space... View Details

Keywords: Entertainment/Media

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

simple move: Fox offered more money than CBS. A closer analysis, however, suggests a far more complex reality with ten broader lessons for negotiators facing challenging situations. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55878 Harvard... View Details

Keywords: Dina Gerdeman

10 May 2012
Working Paper Summaries

The Flattened Firm—Not as Advertised

Keywords: by Julie Wulf

August 2019
Case

The Allstate Corporation, 2019

By: John R. Wells and Benjamin Weinstock

In July 2019, Allstate, the United States’ number-three property and casualty (P/C) insurer, released its second-quarter earnings, which reported first-half revenues of $22.1 billion, up 11.4% year-over-year. Shareholders cheered the top-line growth, but P/C premiums... View Details

Keywords: Insurance Companies; Strategic Analysis; Strategic Change; Insurance; Strategy; Strategic Planning; Organizational Change and Adaptation; Competitive Strategy; Insurance Industry; North America

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13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

Authentic Leadership. "Everyone inside and outside the company is watching what they do. It is imperative that they stay focused on their True North as it sets a standard internally for principled business behavior and will make... View Details

Keywords: by Martha Lagace

12 Jun 2018
Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

their cash reserves have suddenly expanded—they tend to put that extra budget towards more exploratory projects,” says Harvard Business School Assistant Professor Joshua Krieger. He co-authored the study Developing Novel Drugs with... View Details

Keywords: by Rachel Layne; Health; Pharmaceutical

21 Mar 2017
First Look

First Look at New Research, March 21

navigate nascent markets but overlooks an imperative for entrepreneurial firms that pioneer in these contexts: finding a viable business model. Through an in-depth, multiple-case study of ventures in the... View Details

Keywords: Sean Silverthorne

February 2004
Article

Launching a World-Class Joint Venture

By: James Bamford, David Ernst and David G. Fubini

More than 5,000 joint ventures, and many more contractual alliances, have been launched worldwide in the past five years. Companies are realizing that JVs and alliances can be lucrative vehicles for developing new products, moving into new markets, and increasing... View Details

Keywords: Mergers ＆ Acquisitions; Strategic Alliances; Joint Ventures; Alliances; Organizational Structure; Alignment; Mergers and Acquisitions