Publications

October 1984 (Revised July 2003)
Supplement

At the T. Rowe Price Trading Desk (B)

By: Andre F. Perold

Supplements the (A) case. View Details

Keywords: Financial Services Industry

October 1984 (Revised July 1988)
Case

Mark Twain Bancshares, Inc.

By: Joseph L. Badaracco Jr.

Describes the history, management, and organization of an extremely successful bank holding company. The company has had a very charismatic chairman, has made MBAs bank presidents at very early ages, and has a long record of innovation. Now deregulation and a coming... View Details

Keywords: Management Style; Financial Services Industry

October 1984
Case

Transition from Contract to Consensus at General Motors

By: George C. Lodge

Keywords: Labor and Management Relations; Labor Unions; Human Resources; Management

September 1984 (Revised September 1993)
Case

Nestle S.A.: International Marketing (A)

By: John A. Quelch

A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details

Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland

1984
Chapter

Managing Transitions in Organizational Culture: The Case of Participative Management at Honeywell

By: R. M. Kanter

Keywords: Organizational Change and Adaptation; Organizational Culture; Change Management; Transition

May 1984 (Revised May 1989)
Case

Cleveland Twist Drill (B)

By: Richard G. Hamermesh

Describes events at Cleveland Twist Drill between April 1982 and February 1983. Jim Bartlett's approach to the union and the implementation of the "move strategy" are described. Students are asked to evaluate these actions and to develop plans for dealing with current... View Details

Keywords: History; Management Style; Leadership Style; Standards; Power and Influence

May 1984 (Revised December 1984)
Case

Western Electric at Merrimack Valley

By: W. Earl Sasser and Dorothy Leonard-Barton

Keywords: Utilities Industry

January 1984 (Revised November 1987)
Case

Chicago-Midway (A): Alfred Kahn at the CAB

By: Richard H.K. Vietor

Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Air Transportation Industry

December 1983 (Revised August 1988)
Background Note

The Start-Up Process

By: Howard H. Stevenson and Michael J. Roberts

Describes the various stages in the start-up process and describes in detail the questions that can be asked and the analysis that can be performed to help deal with the issues that arise at each stage. View Details

Keywords: Business Startups

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (A)

By: John A. Quelch

An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details

Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States

November–December 1983
Article

Better Marketing at the Point of Purchase

By: J. Quelch and K. Cannon-Bonventre

1983
Book

Decision Making at the Top: The Shaping of Strategic Direction

By: Gordon Donaldson and J. W. Lorsch

Keywords: Management Teams; Decision Making

May 1983 (Revised September 1985)
Case

Japan in the Mid-1980s: Miracle at Risk?

By: Thomas K. McCraw and Richard H.K. Vietor

Keywords: Japan

April 1983 (Revised October 1990)
Background Note

Textiles and the Multi-Fiber Arrangement

By: David B. Yoffie

What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details

Keywords: Trade; Cost vs Benefits; Developing Countries and Economies; Manufacturing Industry; Apparel and Accessories Industry; United States; Europe

March 1983
Article

Brilliant but Cruel: Perceptions of Negative Evaluators

By: T. M. Amabile

Using edited excerpts from actual negative and positive book reviews, this research examined the hypothesis that negative evaluators of intellectual products will be perceived as more intelligent than positive evaluators. The results strongly supported the hypothesis.... View Details

Keywords: Social Psychology; Situation or Environment; Performance Evaluation; Perception; Status and Position; Attitudes; Prejudice and Bias; Power and Influence

January 1983 (Revised June 1985)
Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch

Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details

Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States

November 1982
Case

Conversion Training at New England Telephone (A)

By: D. Quinn Mills and E. Mary Lou Balbaky

Keywords: Training; Organizational Change and Adaptation; Telecommunications Industry; New England

November 1982
Case

Conversion Training at New England Telephone (B)

By: D. Quinn Mills and E. Mary Lou Balbaky

Keywords: Training; Organizational Change and Adaptation; Telecommunications Industry; New England

October 1982 (Revised September 1988)
Case

Steven B. Belkin

By: Howard H. Stevenson and Richard O. von Werssowetz

Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar business. In the course of several months he has written a business plan, attracted several partners and employees,... View Details

Keywords: Business Plan; Business Startups; Decisions; Equity; Investment; Personal Finance; Recruitment; Resignation and Termination; Failure; Partners and Partnerships