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      • October 1984 (Revised July 2003)
      • Case

      At the T. Rowe Price Trading Desk (A)

      By: Andre F. Perold
      Describes the events surrounding the sale of a particular large block of a thinly traded stock. Brings the situation to the point at which the seller has received an offer, and must now decide what to do. View Details
      Keywords: Asset Management; Stocks; Financial Services Industry
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      Perold, Andre F. "At the T. Rowe Price Trading Desk (A)." Harvard Business School Case 285-041, October 1984. (Revised July 2003.)
      • October 1984 (Revised July 2003)
      • Supplement

      At the T. Rowe Price Trading Desk (B)

      By: Andre F. Perold
      Supplements the (A) case. View Details
      Keywords: Financial Services Industry
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      Perold, Andre F. "At the T. Rowe Price Trading Desk (B)." Harvard Business School Supplement 285-042, October 1984. (Revised July 2003.)
      • October 1984 (Revised July 1988)
      • Case

      Mark Twain Bancshares, Inc.

      By: Joseph L. Badaracco Jr.
      Describes the history, management, and organization of an extremely successful bank holding company. The company has had a very charismatic chairman, has made MBAs bank presidents at very early ages, and has a long record of innovation. Now deregulation and a coming... View Details
      Keywords: Management Style; Financial Services Industry
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      Badaracco, Joseph L., Jr. "Mark Twain Bancshares, Inc." Harvard Business School Case 385-178, October 1984. (Revised July 1988.)
      • October 1984
      • Case

      Transition from Contract to Consensus at General Motors

      By: George C. Lodge
      Keywords: Labor and Management Relations; Labor Unions; Human Resources; Management
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      Lodge, George C. "Transition from Contract to Consensus at General Motors." Harvard Business School Case 385-168, October 1984.
      • September 1984 (Revised September 1993)
      • Case

      Nestle S.A.: International Marketing (A)

      By: John A. Quelch
      A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
      Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland
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      Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
      • 1984
      • Chapter

      Managing Transitions in Organizational Culture: The Case of Participative Management at Honeywell

      By: R. M. Kanter
      Keywords: Organizational Change and Adaptation; Organizational Culture; Change Management; Transition
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      Kanter, R. M. "Managing Transitions in Organizational Culture: The Case of Participative Management at Honeywell." In New Futures: The Challenge of Managing Corporate Transitions, edited by J. Kimberly and R. Quinn. Homewood, IL: Dow Jones-Irwin, 1984.
      • May 1984 (Revised May 1989)
      • Case

      Cleveland Twist Drill (B)

      By: Richard G. Hamermesh
      Describes events at Cleveland Twist Drill between April 1982 and February 1983. Jim Bartlett's approach to the union and the implementation of the "move strategy" are described. Students are asked to evaluate these actions and to develop plans for dealing with current... View Details
      Keywords: History; Management Style; Leadership Style; Standards; Power and Influence
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      Hamermesh, Richard G. "Cleveland Twist Drill (B)." Harvard Business School Case 384-163, May 1984. (Revised May 1989.)
      • May 1984 (Revised December 1984)
      • Case

      Western Electric at Merrimack Valley

      By: W. Earl Sasser and Dorothy Leonard-Barton
      Keywords: Utilities Industry
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      Sasser, W. Earl, and Dorothy Leonard-Barton. "Western Electric at Merrimack Valley." Harvard Business School Case 684-072, May 1984. (Revised December 1984.)
      • January 1984 (Revised November 1987)
      • Case

      Chicago-Midway (A): Alfred Kahn at the CAB

      By: Richard H.K. Vietor
      Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Air Transportation Industry
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      Vietor, Richard H.K. "Chicago-Midway (A): Alfred Kahn at the CAB." Harvard Business School Case 384-156, January 1984. (Revised November 1987.)
      • December 1983 (Revised August 1988)
      • Background Note

      The Start-Up Process

      By: Howard H. Stevenson and Michael J. Roberts
      Describes the various stages in the start-up process and describes in detail the questions that can be asked and the analysis that can be performed to help deal with the issues that arise at each stage. View Details
      Keywords: Business Startups
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      Stevenson, Howard H., and Michael J. Roberts. "The Start-Up Process." Harvard Business School Background Note 384-179, December 1983. (Revised August 1988.)
      • November 1983 (Revised May 1990)
      • Case

      Procter & Gamble Co. (A)

      By: John A. Quelch
      An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
      Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States
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      Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)
      • November–December 1983
      • Article

      Better Marketing at the Point of Purchase

      By: J. Quelch and K. Cannon-Bonventre
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      Quelch, J., and K. Cannon-Bonventre. "Better Marketing at the Point of Purchase." Harvard Business Review 61, no. 6 (November–December 1983): 162–169. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 63-70, and in no. 5, pp. 300-3ll.)
      • 1983
      • Book

      Decision Making at the Top: The Shaping of Strategic Direction

      By: Gordon Donaldson and J. W. Lorsch
      Keywords: Management Teams; Decision Making
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      Donaldson, Gordon, and J. W. Lorsch. Decision Making at the Top: The Shaping of Strategic Direction. New York: Basic Books, 1983.
      • May 1983 (Revised September 1985)
      • Case

      Japan in the Mid-1980s: Miracle at Risk?

      By: Thomas K. McCraw and Richard H.K. Vietor
      Keywords: Japan
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      McCraw, Thomas K., and Richard H.K. Vietor. "Japan in the Mid-1980s: Miracle at Risk?" Harvard Business School Case 383-177, May 1983. (Revised September 1985.)
      • April 1983 (Revised October 1990)
      • Background Note

      Textiles and the Multi-Fiber Arrangement

      By: David B. Yoffie
      What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details
      Keywords: Trade; Cost vs Benefits; Developing Countries and Economies; Manufacturing Industry; Apparel and Accessories Industry; United States; Europe
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      Yoffie, David B. "Textiles and the Multi-Fiber Arrangement." Harvard Business School Background Note 383-164, April 1983. (Revised October 1990.)
      • March 1983
      • Article

      Brilliant but Cruel: Perceptions of Negative Evaluators

      By: T. M. Amabile
      Using edited excerpts from actual negative and positive book reviews, this research examined the hypothesis that negative evaluators of intellectual products will be perceived as more intelligent than positive evaluators. The results strongly supported the hypothesis.... View Details
      Keywords: Social Psychology; Situation or Environment; Performance Evaluation; Perception; Status and Position; Attitudes; Prejudice and Bias; Power and Influence
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      Amabile, T. M. "Brilliant but Cruel: Perceptions of Negative Evaluators." Journal of Experimental Social Psychology 19 (March 1983): 146–156. (Reprinted in: E. Aronson (Ed.) (1984), Readings about the social animal (3rd. ed.). San Francisco: Freeman.)
      • January 1983 (Revised June 1985)
      • Case

      Mary Kay Cosmetics, Inc.: Marketing Communications

      By: John A. Quelch
      Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
      Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
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      Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
      • November 1982
      • Case

      Conversion Training at New England Telephone (A)

      By: D. Quinn Mills and E. Mary Lou Balbaky
      Keywords: Training; Organizational Change and Adaptation; Telecommunications Industry; New England
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      Mills, D. Quinn, and E. Mary Lou Balbaky. "Conversion Training at New England Telephone (A)." Harvard Business School Case 383-099, November 1982.
      • November 1982
      • Case

      Conversion Training at New England Telephone (B)

      By: D. Quinn Mills and E. Mary Lou Balbaky
      Keywords: Training; Organizational Change and Adaptation; Telecommunications Industry; New England
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      Mills, D. Quinn, and E. Mary Lou Balbaky. "Conversion Training at New England Telephone (B)." Harvard Business School Case 383-100, November 1982.
      • October 1982 (Revised September 1988)
      • Case

      Steven B. Belkin

      By: Howard H. Stevenson and Richard O. von Werssowetz
      Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar business. In the course of several months he has written a business plan, attracted several partners and employees,... View Details
      Keywords: Business Plan; Business Startups; Decisions; Equity; Investment; Personal Finance; Recruitment; Resignation and Termination; Failure; Partners and Partnerships
      Citation
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      Stevenson, Howard H., and Richard O. von Werssowetz. "Steven B. Belkin." Harvard Business School Case 383-042, October 1982. (Revised September 1988.)
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