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- October 1984 (Revised July 2003)
- Case
At the T. Rowe Price Trading Desk (A)
By: Andre F. Perold
Describes the events surrounding the sale of a particular large block of a thinly traded stock. Brings the situation to the point at which the seller has received an offer, and must now decide what to do. View Details
Perold, Andre F. "At the T. Rowe Price Trading Desk (A)." Harvard Business School Case 285-041, October 1984. (Revised July 2003.)
- October 1984 (Revised July 2003)
- Supplement
At the T. Rowe Price Trading Desk (B)
By: Andre F. Perold
Supplements the (A) case. View Details
Keywords: Financial Services Industry
Perold, Andre F. "At the T. Rowe Price Trading Desk (B)." Harvard Business School Supplement 285-042, October 1984. (Revised July 2003.)
- October 1984 (Revised July 1988)
- Case
Mark Twain Bancshares, Inc.
Describes the history, management, and organization of an extremely successful bank holding company. The company has had a very charismatic chairman, has made MBAs bank presidents at very early ages, and has a long record of innovation. Now deregulation and a coming... View Details
Badaracco, Joseph L., Jr. "Mark Twain Bancshares, Inc." Harvard Business School Case 385-178, October 1984. (Revised July 1988.)
- October 1984
- Case
Transition from Contract to Consensus at General Motors
By: George C. Lodge
Lodge, George C. "Transition from Contract to Consensus at General Motors." Harvard Business School Case 385-168, October 1984.
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland
Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
- May 1984 (Revised May 1989)
- Case
Cleveland Twist Drill (B)
Describes events at Cleveland Twist Drill between April 1982 and February 1983. Jim Bartlett's approach to the union and the implementation of the "move strategy" are described. Students are asked to evaluate these actions and to develop plans for dealing with current... View Details
Hamermesh, Richard G. "Cleveland Twist Drill (B)." Harvard Business School Case 384-163, May 1984. (Revised May 1989.)
- May 1984 (Revised December 1984)
- Case
Western Electric at Merrimack Valley
By: W. Earl Sasser and Dorothy Leonard-Barton
Keywords: Utilities Industry
Sasser, W. Earl, and Dorothy Leonard-Barton. "Western Electric at Merrimack Valley." Harvard Business School Case 684-072, May 1984. (Revised December 1984.)
- January 1984 (Revised November 1987)
- Case
Chicago-Midway (A): Alfred Kahn at the CAB
Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Air Transportation Industry
Vietor, Richard H.K. "Chicago-Midway (A): Alfred Kahn at the CAB." Harvard Business School Case 384-156, January 1984. (Revised November 1987.)
- December 1983 (Revised August 1988)
- Background Note
The Start-Up Process
By: Howard H. Stevenson and Michael J. Roberts
Describes the various stages in the start-up process and describes in detail the questions that can be asked and the analysis that can be performed to help deal with the issues that arise at each stage. View Details
Keywords: Business Startups
Stevenson, Howard H., and Michael J. Roberts. "The Start-Up Process." Harvard Business School Background Note 384-179, December 1983. (Revised August 1988.)
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (A)
By: John A. Quelch
An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States
Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)
- November–December 1983
- Article
Better Marketing at the Point of Purchase
By: J. Quelch and K. Cannon-Bonventre
Quelch, J., and K. Cannon-Bonventre. "Better Marketing at the Point of Purchase." Harvard Business Review 61, no. 6 (November–December 1983): 162–169. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 63-70, and in no. 5, pp. 300-3ll.)
- 1983
- Book
Decision Making at the Top: The Shaping of Strategic Direction
By: Gordon Donaldson and J. W. Lorsch
Donaldson, Gordon, and J. W. Lorsch. Decision Making at the Top: The Shaping of Strategic Direction. New York: Basic Books, 1983.
- May 1983 (Revised September 1985)
- Case
Japan in the Mid-1980s: Miracle at Risk?
By: Thomas K. McCraw and Richard H.K. Vietor
Keywords: Japan
McCraw, Thomas K., and Richard H.K. Vietor. "Japan in the Mid-1980s: Miracle at Risk?" Harvard Business School Case 383-177, May 1983. (Revised September 1985.)
- April 1983 (Revised October 1990)
- Background Note
Textiles and the Multi-Fiber Arrangement
By: David B. Yoffie
What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details
Keywords: Trade; Cost vs Benefits; Developing Countries and Economies; Manufacturing Industry; Apparel and Accessories Industry; United States; Europe
Yoffie, David B. "Textiles and the Multi-Fiber Arrangement." Harvard Business School Background Note 383-164, April 1983. (Revised October 1990.)
- March 1983
- Article
Brilliant but Cruel: Perceptions of Negative Evaluators
By: T. M. Amabile
Using edited excerpts from actual negative and positive book reviews, this research examined the hypothesis that negative evaluators of intellectual products will be perceived as more intelligent than positive evaluators. The results strongly supported the hypothesis.... View Details
Keywords: Social Psychology; Situation or Environment; Performance Evaluation; Perception; Status and Position; Attitudes; Prejudice and Bias; Power and Influence
Amabile, T. M. "Brilliant but Cruel: Perceptions of Negative Evaluators." Journal of Experimental Social Psychology 19 (March 1983): 146–156. (Reprinted in: E. Aronson (Ed.) (1984), Readings about the social animal (3rd. ed.). San Francisco: Freeman.)
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- November 1982
- Case
Conversion Training at New England Telephone (A)
By: D. Quinn Mills and E. Mary Lou Balbaky
Mills, D. Quinn, and E. Mary Lou Balbaky. "Conversion Training at New England Telephone (A)." Harvard Business School Case 383-099, November 1982.
- November 1982
- Case
Conversion Training at New England Telephone (B)
By: D. Quinn Mills and E. Mary Lou Balbaky
Mills, D. Quinn, and E. Mary Lou Balbaky. "Conversion Training at New England Telephone (B)." Harvard Business School Case 383-100, November 1982.
- October 1982 (Revised September 1988)
- Case
Steven B. Belkin
By: Howard H. Stevenson and Richard O. von Werssowetz
Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar business. In the course of several months he has written a business plan, attracted several partners and employees,... View Details
Keywords: Business Plan; Business Startups; Decisions; Equity; Investment; Personal Finance; Recruitment; Resignation and Termination; Failure; Partners and Partnerships
Stevenson, Howard H., and Richard O. von Werssowetz. "Steven B. Belkin." Harvard Business School Case 383-042, October 1982. (Revised September 1988.)