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  • All HBS Web  (20,205)
    • People  (36)
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  • September 1983
  • Case

Harley-Davidson: Marketing Strategy for Motorcycles--1977

Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases. View Details
Keywords: Marketing Strategy; Corporate Strategy; Motorcycle Industry
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Buzzell, Robert D. "Harley-Davidson: Marketing Strategy for Motorcycles--1977." Harvard Business School Case 584-032, September 1983.
  • October 2011 (Revised June 2013)
  • Case

Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'

By: Michael Beer and Russell A. Eisenstat
The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed. View Details
Keywords: Corporate Strategy; Medical Devices and Supplies Industry
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Beer, Michael, and Russell A. Eisenstat. "Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'." Harvard Business School Case 912-408, October 2011. (Revised June 2013.)
  • Video

Jorge Cárdenas Gutiérrez

Jorge Cárdenas Gutiérrez, former General Manager of the FNC, articulates the strategies he undertook to differentiate and add value to Colombian coffee products. View Details
  • March 1998 (Revised October 1999)
  • Case

Electronic Data Systems (EDS)

By: Rosabeth M. Kanter and Thomas Dretler
Explores a global program of Electronic Data Systems (EDS) called "Global Volunteer Day" and examines the activities and business situation of the company in four countries. Asks students to address whether American values like "volunteerism" can be exported. View Details
Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Corporate Social Responsibility and Impact; Business and Community Relations; Information Technology Industry; United States
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Kanter, Rosabeth M., and Thomas Dretler. "Electronic Data Systems (EDS)." Harvard Business School Case 398-072, March 1998. (Revised October 1999.)
  • May 2022
  • Case

The NFL’s $110-Billion Media Rights Deals

By: Anita Elberse and Elizabeth Warner
On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks... View Details
Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Sports Industry
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Elberse, Anita, and Elizabeth Warner. "The NFL’s $110-Billion Media Rights Deals." Harvard Business School Case 522-090, May 2022.
  • March 2002 (Revised April 2002)
  • Background Note

A Note on Pre-Money and Post-Money Valuation (A)

A brief introduction to the calculations inherent in pre-money and post-money valuations at multiple stages of financing. Relies on two different examples to illustrate that valuations can be calculated in a variety of ways, depending on the information provided. A... View Details
Keywords: Valuation; Financing and Loans
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Cyr, Linda A. "A Note on Pre-Money and Post-Money Valuation (A)." Harvard Business School Background Note 802-179, March 2002. (Revised April 2002.)

    W. Earl Sasser

    Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

    Keywords: airline; automotive; banking; broadcasting; communications; construction; credit card; education industry; entertainment; fast food; hotels & motels; insurance industry; marketing industry; oil & gas; restaurant; retailing; service industry; sports; tourism; transportation
    • August 2024
    • Article

    Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

    By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand
    A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details
    Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News
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    Ghezae, Isaias, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer, and David Rand. "Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online." PNAS Nexus 3, no. 8 (August 2024).
    • 2010
    • Working Paper

    Mixed Source

    By: Ramon Casadesus-Masanell and Gaston Llanes
    We study competitive interaction between a profit-maximizing firm that sells software and complementary services and a free open source competitor. We examine the firm's choice of business model between the proprietary model (where all software modules are... View Details
    Keywords: Business Model; Duopoly and Oligopoly; Monopoly; Open Source Distribution; Quality; Competition; Information Technology Industry
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    Casadesus-Masanell, Ramon, and Gaston Llanes. "Mixed Source." Harvard Business School Working Paper, No. 10-022, September 2009. (Revised October 2010.)
    • March 2001 (Revised November 2001)
    • Case

    Security Factors

    By: Jay O. Light
    A very successful entrepreneur who has built a factoring business in Atlanta is trying to decide how to sell this business. The issues are how to value the company and the strategy of selling. View Details
    Keywords: Business Exit or Shutdown; Entrepreneurship; Negotiation; Strategy; Valuation; Atlanta
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    Light, Jay O. "Security Factors." Harvard Business School Case 201-084, March 2001. (Revised November 2001.)
    • 2012
    • Working Paper

    Why Every Company Needs a CSR Strategy and How to Build It

    By: Kash Rangan, Lisa Chase and Sohel Karim
    The authors argue for a strategic and pragmatic, rather than ideological, approach to Corporate Social Responsibility (CSR) that contrasts sharply with the prevailing Shared Value framework offered by Porter and Kramer (HBR; Jan.-Feb. 2011). We assert that, despite... View Details
    Keywords: Corporate Social Responsibility and Impact; Corporate Strategy; Values and Beliefs; Profit; Practice
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    Rangan, Kash, Lisa Chase, and Sohel Karim. "Why Every Company Needs a CSR Strategy and How to Build It." Harvard Business School Working Paper, No. 12-088, April 2012.
    • November 2012
    • Teaching Note

    Groupon (TN)

    By: Sunil Gupta, Ray Weaver and Yien Hao Lock
    On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
    Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
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    Gupta, Sunil, Ray Weaver, and Yien Hao Lock. "Groupon (TN)." Harvard Business School Teaching Note 513-046, November 2012.

      Eliminate Strategic Overload

      As companies respond to intensifying competitive pressures and challenges, they ask more and more of their employees. But organizations often have very little to show for the efforts of their talented and engaged workers. By selecting fewer initiatives with... View Details
      • Research Summary

      Intangible Assets

      Professor Kimbrough's work examines the information environment surrounding and the economic characteristics of intangible assets. Insight in these areas has implications for how intangible assets should be accounted for, disclosed and managed. View Details
      • November–December 2022
      • Article

      To See the Way Forward, Look Back

      By: Ranjay Gulati
      Most business leaders focus on the future much more than on the past, believing that their job is to embrace disruption and innovation, transform their organizations, and explore new frontiers. But decades of research on companies worldwide shows that most successful... View Details
      Keywords: Values and Beliefs; Transformation; Mission and Purpose; Leadership
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      Gulati, Ranjay. "To See the Way Forward, Look Back." Harvard Business Review (November–December 2022): 53–57.
      • March 2016
      • Case

      M-Pesa: Financial Inclusion in Kenya

      By: Rajiv Lal, Lisa Cox and Sarah McAra
      M-Pesa, a mobile money transfer service launched in 2007 in Kenya by telecommunications company Safaricom, allowed people to send money via mobile messaging to contacts, such as friends and family, or even to pay for goods and services, such as groceries or a taxi... View Details
      Keywords: Mobile Money Transfer; Market Transactions; Emerging Markets; Developing Countries and Economies; Mobile and Wireless Technology; Telecommunications Industry; Kenya
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      Lal, Rajiv, Lisa Cox, and Sarah McAra. "M-Pesa: Financial Inclusion in Kenya." Harvard Business School Case 516-011, March 2016.
      • 08 Jul 2020
      • News

      FACULTY SUMMER READING RECOMMENDATIONS

      • Working Paper

      How Do Venture Capitalists Make Decisions?

      By: Paul A. Gompers, William Gornall, Steven N. Kaplan and Ilya A. Strebulaev
      We survey 885 institutional venture capitalists (VCs) at 681 firms to learn how they make decisions across eight areas: deal sourcing, investment selection, valuation, deal structure, post-investment value-added, exits, internal firm organization, and relationships... View Details
      Keywords: Venture Capital; Decision Choices and Conditions
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      Gompers, Paul A., William Gornall, Steven N. Kaplan, and Ilya A. Strebulaev. "How Do Venture Capitalists Make Decisions?" NBER Working Paper Series, No. 22587, September 2016.
      • 22 May 2008
      • Working Paper Summaries

      Testing Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24

      Keywords: by Dennis Campbell, Srikant M. Datar, Susan L. Kulp & V.G. Narayanan; Food & Beverage
      • Article

      Uninformed Consent

      By: Leslie K. John
      Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? View Details
      Keywords: Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms
      Citation
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      John, Leslie K. "Uninformed Consent." Special Issue on The Big Idea: Tracked. Harvard Business Review (website) (September–October 2018).
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