Publications

Educators

Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

2006
Chapter

Competitiveness in Developing Economies: The Role of Clusters and Cross-Cutting Policies

By: Christian H.M. Ketels

Competitiveness is high up on the policy agenda for countries around the world and at all stages of development. But while there is little disagreement that countries need to "upgrade their competitiveness"—even more so as the level of globalization is increasing—there... View Details

Keywords: Developing Countries and Economies; Framework; Globalization; Policy; Growth and Development; Industry Clusters; Competitive Strategy

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19 Dec 2014
News

Atlanta Alumni Connect Around a 'Vision' for the New HBS

Leo F. Mullin (MBA 1967) delivered remarks at The HBS Campaign Atlanta Regional Event, December 11, 2014. Atlanta-area alumni and friends of Harvard Business School gathered on December 11, 2014 to celebrate and connect with each other as... View Details

Web

Modern Corporate Strategy: Revitalizing the Corporation - Course Catalog

Uncertain, Complex, Ambiguous), far more value is created by companies like Amazon, Meta, and Alphabet that develop entirely novel business models than by entrenched incumbents, such as P&G or Ford, which struggle to eke out market share... View Details

21 Jul 2014
Research & Ideas

Is a Gap in Small-Business Credit Holding Back the American Economy?

engine for innovation and job creation to drive competitiveness, while also providing a path to a prosperous lifestyle for countless American families. But today, small businesses are not creating these jobs at the rate that we need.... View Details

Keywords: by Karen Mills; Manufacturing

January 2025
Teaching Plan

Patch Technology: Making It Easy to Do the Right Thing

By: Tomomichi Amano

Teaching Plan for HBS Case No. 522-037. View Details

December 1998 (Revised April 1999)
Case

Mind of the Market: Top Down Cognitive Processes, Primer Six

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

September 2018 (Revised March 2019)
Teaching Note

Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning

By: Stephen A. Greyser and Michael Mondello

Teaching Note for HBS No. 919-403, “Philanthropy and Brand-Building: Jeff Vinik and the Tampa Bay Lightning.” Includes objectives, study questions, analysis and discussion points, and teaching plan—covering both traditional brand-building and the role of distinctive... View Details

Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa

March 1995
Supplement

The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94

By: Robert J. Dolan

Describes the initial results of Black & Decker's strategy in the United States. View Details

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry; United States

December 2005
Article

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply... View Details

Keywords: Opportunities; Consumer Behavior; Research; Pharmaceutical Industry

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August 1984
Case

Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma

By: Joseph L. Bower

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

08 Mar 2017
Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

have created larger roles for consumers in the health care marketplace. Obamacare opened up a mass market of coverage sold directly to individuals. This was arguably the... View Details

Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau

June 1995 (Revised June 1996)
Case

White Nights and Polar Lights: Investing in the Russian Oil Industry

By: Debora L. Spar

In the latter half of the 1980s, the collapse of the Soviet empire created an unprecedented opportunity for Western businesses. Among those most attracted were the oil firms, who rushed to investigate Russia's vast petroleum reserves. But, as they soon discovered,... View Details

Keywords: Risk and Uncertainty; Market Entry and Exit; Foreign Direct Investment; Energy Sources; Energy Industry; Russia

Educators

20 Nov 2007
Working Paper Summaries

The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta

Keywords: by Michael I. Norton & Leonard Lee; Retail

17 Feb 2015
News

The First Five Years: Diogo Castro Freire (MBA 2012)

college. At the time, I was studying economics and found the topic fascinating, from an economic theory perspective; it was—and still is—an unprecedented market failure and... View Details

Keywords: Arts, Entertainment; Motion Picture and Sound Recording Industries; Information

February 26, 2003
Article

Consumers' Reports on the Health Effects of Direct-To-Consumer Drug Advertising

By: Joel S. Weissman, David Blumenthal, Alvin J. Silk, Kinga Zapert, Michael Newman and Robert Leitman

Keywords: Customers; Advertising; Health; Pharmaceutical Industry