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Show Results For
- All HBS Web
(8,981)
- People (18)
- News (1,575)
- Research (5,957)
- Events (24)
- Multimedia (129)
- Faculty Publications (5,915)
- September 2020 (Revised July 2022)
- Exercise
Artea (D): Discrimination through Algorithmic Bias in Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
- April 2022
- Teaching Note
Tempur Sealy International (A, B & C)
By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case Nos. 718-422, 718-423, and 718-424. The cases explore the long-term relationship between Tempur Sealy (TPX, a mattress manufacturer) and Mattress Firm (MFRM, a bedding retailer and TPX's largest customer). For almost 20 years, the firms... View Details
Keywords: Porter's 5 Forces; Bargaining Power; Buyer Power; Customer Power; Supplier Power; Negotiations; Value Capture; Private Equity; Consumer Durables; Consumer Discretionary; Mattresses; B-2-B; Industry Dynamics; Leadership; Compensation; Corporate Strategy; Business Strategy; Value Creation; Competition; Cooperation; Distribution; Negotiation; Industry Structures; Customers; Relationships; Distribution Industry; Manufacturing Industry; Retail Industry; Consumer Products Industry; United States; South Africa
- June 2018
- Teaching Note
ALAC International
By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
ALAC International (ALAC) was awarded the U.S. distributorship of di-isononyl phthalate (DINP) which provided ALAC an opportunity to increase its sales and profits. But the opportunity required a significant additional investment in working capital. The DINP, shipped... View Details
- April 2015
- Teaching Plan
Codecademy: Monetizing a Movement?
By: Jeffrey J. Bussgang and Lisa Mazzanti
This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details
- November 2000 (Revised July 2001)
- Case
Intuit QuickBooks
By: Rajiv Lal and Punima P Kochikar
Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details
Keywords: Budgets and Budgeting; Decisions; Growth and Development; Brands and Branding; Market Participation; Problems and Challenges; Internet and the Web; Value; Web Services Industry
Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
- 25 Jan 2016
- News
Problem-based learning and the case method
- 2007
- Book
Carbon Strategies: How Leading Companies Are Reducing Their Climate Change Footprint
By: Andrew J. Hoffman
Carbon Strategies describes specific steps any business can take to implement sound, practical, climate-related corporate policies. Based on Andrew J. Hoffman’s widely praised report from the Pew Center on Global Climate Change, and significantly revised in light of... View Details
Hoffman, Andrew J. Carbon Strategies: How Leading Companies Are Reducing Their Climate Change Footprint. University of Michigan Press, 2007. (Korean Edition: 십년 후 기업의 순위를 뒤바꿀 탄소전략, Tendedero, 2009.)
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
- Article
How to Avoid Executive Stress
By: Thomas J. DeLong
When teaching various groups of executives, the author relates the story of a man addicted to prescription drugs and his brother who is addicted to achievement. Each group relates to these two professionally successful men and sees that they live largely on the edge of... View Details
- March 2000 (Revised June 2001)
- Case
AES: Hungarian Project (A)
By: Lynn S. Paine and Ann Leamon
The AES Corp., the world's largest independent power producer, has put out a request for bids to build a new power plant in Hungary. Just after the closing date for submitting bids, one of the contractors calls to request an opportunity to "improve" its bid. Although... View Details
Keywords: Bids and Bidding; Energy Generation; Technology Adoption; Business Startups; Ethics; Value; Energy Industry; Hungary
Paine, Lynn S., and Ann Leamon. "AES: Hungarian Project (A)." Harvard Business School Case 300-045, March 2000. (Revised June 2001.)
- 01 Jun 2024
- News
Alumni Achievement Awards 2024
“It’s important for US business leaders to respect the countries where they do business, by appreciating their language and culture. In high school, I learned Spanish; in college, I learned Arabic; and at HBS, I found a tutor to teach me... View Details
- 01 Dec 2023
- News
A Continuum of Innovation
understanding, and it has evolved into a course that also teaches design thinking and team effectiveness through practice in the real world. It takes place in the spring of the RC year for all 900-plus students and culminates in... View Details
Keywords: Jennifer Gillespie
- Web
Winners & Runners-Up | New Venture Competition
Claire Zeng Business Track Runner-Up DoriVac (DNA Origami Vaccine) is a biotech startup for improving cancer treatment using a novel DNA nanoparticle platform. We develop treatments that teach patients' immune systems to recognize and... View Details
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
says Harvard Business School’s Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration. “Every company has examples of people who persist in their behaviors as salespeople, and as a result they flame out as managers,” says Cespedes, who... View Details
Keywords: by Dina Gerdeman
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
Lessons from Chinese Companies’ Response to Covid-19 (Harvard Business Review) What Quarantine Can Teach You About Spending and Happiness (Wall Street Journal) Read COVID-19 coverage from Working Knowledge What principles should your firm... View Details
- September 2008 (Revised August 2010)
- Case
Boston Teacher Residency: Developing a Strategy for Long-term Impact
By: Stacey M. Childress, Geoff Eckman Marietta and Sara Suchman
In June 2008, Jesse Solomon, the founding director of the Boston Teacher Residency (BTR), faced an important decision about the organization's strategic direction. Since its founding in 2003, 125 of its graduates had joined the Boston Public Schools (BPS) and BTR had... View Details
Keywords: Restructuring; Teaching; Entrepreneurship; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Performance Improvement; Business Strategy; Education Industry; Boston
Childress, Stacey M., Geoff Eckman Marietta, and Sara Suchman. "Boston Teacher Residency: Developing a Strategy for Long-term Impact." Harvard Business School Case 309-043, September 2008. (Revised August 2010.)
- 04 Aug 2003
- Research & Ideas
Shackleton: An Entrepreneur of Survival
In recent years, polar explorer Sir Ernest Shackleton has been celebrated through books, memoirs, several films, and a major museum exhibit. His achievements on the ice have much to teach business students and executives, says Harvard... View Details
Keywords: by Martha Lagace
- Web
Marketing Awards & Honors - Faculty & Research
Teaching in recognition of outstanding work in the transition to online and hybrid teaching and learning. Ayelet Israeli : Received the 2020–2021 Robert F. Greenhill Award. Isamar Troncoso : Selected as an... View Details