Management Information Systems - Publications - Faculty & Research

23 Apr 2020
Research & Ideas

This Crisis Loan Program Preserved Jobs—and Made Money

Pandemic Coverage from Around Harvard and Beyond COVID-19 Business Impact Center (Harvard Business School) How to Manage Coronavirus Layoffs with Compassion (Harvard Business Review) Organizational Responses to COVID-19 and Climate... View Details

Keywords: by Rachel Layne; Financial Services

October 2020 (Revised November 2023)
Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details

Citation

Educators

Purchase

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

trolling up front and weed out patent trolling lawsuits early in the process,” Cohen said. “(A review board) would screen out good NPEs from bad NPEs.” For more information on patent trolling, watch Cohen’s video, “Patent Trolls: Evidence... View Details

Keywords: by Dina Gerdeman & Carmen Nobel

September 2020 (Revised June 2023)
Supplement

Spreadsheet Supplement to Artea Teaching Note

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

Citation

Purchase

September 2020 (Revised July 2022)
Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

Citation

Purchase

06 Nov 2007
First Look

First Look: November 6, 2007

Bower finds far too many companies are managed without leadership development as an objective; as a result, when the time comes to name a new chief executive, those firms turn to outsiders. Both insider and outsider CEOs have strengths... View Details

Keywords: Sean Silverthorne

30 Jul 2014
Lessons from the Classroom

Teaching The Deal

a reasonable request and deliver it with a smile, hopefully you can keep the other person in the room and see what happens next." Mohan—former managing director and now senior advisor of $15 billion VC and private equity firm Summit... View Details

Keywords: by Dina Gerdeman; Education

08 Mar 2016
First Look

March 8, 2016

manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. This case follows Bob Nease, chief scientist at Express Scripts, as he considers methods to promote... View Details

Keywords: Sean Silverthorne

2013
Working Paper

Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

By: Clarence Lee, E. Ofek and Thomas Steenburgh

In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details

Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry

Citation

November 2008
Case

Syngenta International AG: Tropical Sugar Beet

By: Ray A. Goldberg and Alwin R. Kopse

Syngenta has developed a new sugar beet crop especially useful to tropical climates that enable double cropping to take place and provide both food and energy from the soil. Thus both the governments of Colombia and India are enthused about the new technological... View Details

Keywords: Food; Government and Politics; Technological Innovation; Performance Improvement; Performance Productivity; Research and Development; Environmental Sustainability; Technology Adoption; India; Colombia

Citation

Educators

15 Feb 2011
First Look

First Look: Feb. 15

experiments offer evidence that debates about the relative costs and benefits of self-deception are informed by adopting a temporal view that assesses the cumulative impact of self-deception over time. Download the paper:... View Details

Keywords: Sean Silverthorne

08 Jan 2007
Research & Ideas

Who Rises to Power in American Business?

have far greater access to opportunities. But, who has access to these elite programs? Are they simply part of a long feeder system for the privileged class that starts in private nursery schools? Are they truly open to all? Education has... View Details

Keywords: by Sean Silverthorne

07 Dec 2015
Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

Over the last ten years, technology has reduced entire catalogues of consumer goods to devices that fit in the palms of our hands. Phones are smarter, networks are faster, and more people have access to more information than ever before.... View Details

Keywords: Re: Josh Lerner; Financial Services; Banking

September 2018
Case

Verisk: Trailblazing in the Big Data Jungle

By: Andrew Wasynczuk, Francesca Gino and Karim Sameh

This case revolves around Verisk Analytics' initiatives to drive innovation throughout the firm's many business verticals. Verisk, originally named ISO, started life as an insurance rating agency in the early 1970s, acting as an intermediary between insurance companies... View Details

Citation

Educators

Purchase

November 1999
Case

net.Genesis, Inc.

By: Robert J. Dolan, Rajiv Lal and Perry Fagan

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details

Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management

Citation

Educators

Purchase

February 2017
Case

BlaBlaCar: The Road Ahead...

By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone

In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details

Keywords: Business Growth and Maturation; Business Startups; Transformation; Decision Making; Values and Beliefs; Growth and Development Strategy; Digital Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet and the Web; Transportation Networks; Transportation Industry; Web Services Industry; France; Europe

Citation

Educators

Purchase

09 Jun 2003
Research & Ideas

Around the World of Entrepreneurial Ventures

learning and teaching about the assessment of opportunities, deal structuring, and incentives. (Metallization refers to a thin layer of metal that covers the CDs before information can be laid on them.) The entrepreneur who started... View Details

Keywords: by Martha Lagace

January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

Citation

Educators

Purchase

September 2011 (Revised February 2013)
Case

Trucost: Valuing Corporate Environmental Impacts

By: Michael W. Toffel and Stephanie van Sice

Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details

Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry

Citation

Educators

Purchase

December 1998
Case

Bell Atlantic and the Union City Schools (A): The Intelligent Network

By: Rosabeth M. Kanter and Ellen Pruyne

The first in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Provides an overview of the telecommunications industry in general and Bell Atlantic in particular, with special attention to... View Details