Harvard School - Publications - Faculty & Research

The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation

Citation

Purchase

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

January 2007 (Revised December 2008)
Case

The Challenges of Launching a Start-Up in China: Dorm99.com

By: William C. Kirby, F. Warren McFarlan and Tracy Manty

After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management... View Details

Keywords: Business Startups; Joint Ventures; Entrepreneurship; Product Launch; Business and Government Relations; Internet; China

Citation

Educators

Purchase

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

(1776). Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55548 Harvard Business School Case 719-456 OTE: Managing in Times of National Crisis (A) In late 2010, Michael Tsamaz was... View Details

Keywords: Dina Gerdeman

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

simple move: Fox offered more money than CBS. A closer analysis, however, suggests a far more complex reality with ten broader lessons for negotiators facing challenging situations. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55878 View Details

Keywords: Dina Gerdeman

19 Jun 2019
News

Publications

Publications

Show Results For

Show Results For

Let the Games Begin

Truth in fiction

Hospital operators and Obamacare: Prescription for change

The ‘Empathy Advantage’ of Great Women Leaders

Executive Education Courses in Social Entrepreneurship and Nonprofit Leadership

Can Entrepreneurs Make Mobile Voting Easy and Secure?

Barnes & Noble Sold. Now what?

Trust Betrayed: Wives of White-Collar Criminals Tell Their Stories

Introducing Dear HBR:

How Degree Inflation Weakens The Economy

The Dow at 20,000: What's All That About?

The Key to Retaining Low Wage Workers? Opportunity for Growth, Survey Says

How Ferdinand Porsche’s Great-Grandson Is Gearing Up to Disrupt The Sports Car Market

Two worthy books trace the history of tech through Silicon Valley, leaving Seattle’s story still to be told

Purpose + Profit: How Business Can Lift Up the World

Social Network Marketing: What Works?

The Challenges of Launching a Start-Up in China: Dorm99.com

New Research and Ideas, April 9, 2019

New Research and Ideas, March 19, 2019

Faculty Books in Brief: Summer 2019