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  • All HBS Web  (13,399)
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  • 02 Oct 2000
  • What Do You Think?

What Lies Beyond NAFTA?

with the results that NAFTA has produced. But it seems not to have receded in interest among at least one group of readers of this column. The column "What Lies Beyond NAFTA?," with a focus on future responses to issues concerning migration between Mexico... View Details
Keywords: by James Heskett
  • 06 Mar 2013
  • What Do You Think?

Who Should Manage Our Work Time?

individuals routinely measure and manage their time" by providing high-quality administrative support for the effort. How do we account for the renewed interest in these ideas? Is it a cyclical interest? Is it the result of new View Details
Keywords: by James Heskett
  • 25 Aug 2003
  • Research & Ideas

Should You Sell Your Digital Privacy?

It's a startling idea: Instead of relying on regulators to protect our privacy against telemarketers, data miners, and consumer companies, we should capitalize on the value of our personal information and... View Details
Keywords: by Manda Salls & Sean Silverthorne; Advertising
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

Gravity, the space thriller released last week, features two of Hollywood's brightest stars: George Clooney and Sandra Bullock. It rocketed to an October record $55 million gross in its opening week, well on its way to returning a profit... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 02 Apr 2001
  • What Do You Think?

Telecommuting: Dangerous to Health?

telecommuting is "dangerous to health"—the title of the column that prompted these responses—depends on several factors ranging from organizational culture and job type to skill level View Details
Keywords: by James Heskett
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • April 2025
  • Teaching Note

ZEISS: Commercializing Science

By: Maria P. Roche
Teaching Note for HBS Case No. 725-359. View Details
Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
Citation
Related
Roche, Maria P. "ZEISS: Commercializing Science." Harvard Business School Teaching Note 725-458, April 2025.
  • 06 Sep 2017
  • What Do You Think?

Summing Up: What Are the Limits of CEO Activism?

company’s mission and values. When these values are violated, even by someone as powerful as the president of the United States, they are obliged to take a clear stand. In this era of instant global View Details
Keywords: by James Heskett
  • 01 Mar 2004
  • Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

In a recent case study, professor Alan MacCormack and research associate Jay Wynn swung for the moon—Mars, actually. After two high-profile missions to Mars failed in 2000, MacCormack wanted to understand the organizational View Details
Keywords: by Sean Silverthorne
  • 07 Jan 2015
  • What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

a way to do it," with some cautions and advice about how to make such information available to all. For example, Praveen pointed out that, "It is essential to have a culture of mutual trust but we... View Details
Keywords: by James Heskett
  • 08 Jul 2024
  • Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

do in recognizing and then communicating the user’s commands. Understanding the various levels can help managers focus on the big concepts without getting mired in minutiae. Technology systems consist of... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 27 May 2020
  • Research & Ideas

What South Korea Teaches the World About Fighting COVID

withheld from the public. South Korea did the opposite, promptly disclosing all information regarding the virus. Information about the location of the infected cases was communicated via text messages to the public. There were two daily... View Details
Keywords: by Doug J. Chung; Health
  • 18 Nov 2010
  • Research & Ideas

GM’s IPO: Back to the Future

the doubt as it progresses with the IPO, GM must not only follow through with products that deliver higher quality and reliability but also clearly communicate these advances to consumers, even If that means... View Details
Keywords: by Staff; Auto
  • 03 Nov 2011
  • What Do You Think?

The Ultimate Question in Management

Read More: Stephen M. R. Covey with Rebecca R. Merrill, The Speed of Trust: The One Thing That Changes Everything (New York: Free Press, 2006). Fred Reichheld and Rob Markey, The Ultimate Question 2.0 (Revised View Details
Keywords: by James Heskett
  • 28 Oct 2001
  • What Do You Think?

What Can We Expect in the Other War?

things that talented managers seek: exciting work, personal development, a balanced lifestyle, a great company, and recognition and rewards for individual contributions. It is a war led by top management,... View Details
Keywords: by James Heskett
  • 28 Sep 2015
  • Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

one hand, this is not rocket science, and yet you see hundreds of applications not doing well.” Lal’s research delved into five successful mobile money deployments: Telesom ZAAD in Somaliland, Dialog eZ Cash in Sri Lanka, Econet EcoCash... View Details
Keywords: by Dina Gerdeman; Financial Services; Telecommunications
  • 31 Dec 2012
  • Research & Ideas

Most Popular Stories of 2012

Power of Conversational Leadership Published: July 23, 2012 Communication is always a challenge, especially in multinational corporations. Boris Groysberg and Michael Slind discuss why it makes sense to... View Details
Keywords: by Staff
  • 20 Feb 2001
  • Research & Ideas

What’s Next for Japan

Vogel clearly viewed deregulation as the right direction for Japan, he said that in most industries, especially communications and finance, the country is not ready. "There are a lot of politicians who... View Details
Keywords: by Hilah Geer
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

intimacy, and community offered by direct-to-consumer marketing will have an impact on every industry and intermediary," Deighton predicted. Supermarkets may have... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

Academic business research typically travels one-way. From government agencies, scholars gather and process data—say on workplace safety or environmental pollution—perform analysis, and publish the results.... View Details
Keywords: by Michael Blanding
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