Publications

September 2020
Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin

In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details

Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry

08 Dec 2009
First Look

First Look: Dec. 8

to the company's future. I argue that there may be a geographic solution to this dilemma. In such a solution, a fast-growing emerging market plays a central role in orchestrating a complete strategy for... View Details

Keywords: Martha Lagace

12 Feb 2008
First Look

First Look: February 12, 2007

and French size and value portfolios, the market portfolio, bond portfolios, and the entire cross-section of stocks. Download the paper: http://www.hbs.edu/research/pdf/08-060.pdf Testing a Purportedly More Learnable Auction Mechanism... View Details

Keywords: Martha Lagace

August 2007 (Revised February 2008)
Case

Gome Electronics: Evolving the Business Model

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo

After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a... View Details

Keywords: Business Model; Distribution Channels; Growth and Development Strategy; Information Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China

February 2021
Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein

This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details

August 2009 (Revised September 2009)
Case

Tenova: Mining for Growth in an Economic Crisis

By: Gary P. Pisano, Elena Corsi and Elisa Farri

In December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Leadership; Crisis Management; Growth and Development Strategy; Market Entry and Exit; Diversification; Industrial Products Industry; Mining Industry

26 Jan 2019
Working Paper Summaries

Marketplace Scalability and Strategic Use of Platform Investment

Keywords: by Jin Li, Gary P. Pisano, and Feng Zhu

April 2010 (Revised October 2010)
Case

Vale: Global Expansion in the Challenging World of Mining

By: Tarun Khanna, Aldo Musacchio and Ricardo Reisen de Pinho

In 2009 the management of Vale, a Brazilian diversified mining company and the largest iron ore producer in the world, was under pressure from at least two fronts. First, the emergence of China as the most important consumer of iron ore in the last few years had... View Details

Keywords: Financial Crisis; Investment; Global Strategy; Risk Management; Market Entry and Exit; Business and Government Relations; Competitive Strategy; Mining Industry; Brazil

January 2009 (Revised February 2010)
Case

Gucci Group in 2009

By: David B. Yoffie and Renee Kim

The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details

Keywords: Financial Crisis; Brands and Branding; Organizational Change and Adaptation; Luxury; Corporate Strategy; Apparel and Accessories Industry; Retail Industry

February 1988
Case

Crown Cork & Seal Co., Inc. (Condensed)

By: Richard G. Hamermesh and Richard S. Rosenbloom

A condensed version of Crown Cork & Seal Co., Inc. The principal changes are the elimination of details about the early history of the company and condensation of the final section, Outlook for the Future. View Details

Keywords: Risk and Uncertainty; Industry Growth; Environmental Sustainability; Business Strategy; Trends; Manufacturing Industry