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Show Results For
- All HBS Web
(8,431)
- People (17)
- News (1,392)
- Research (5,987)
- Events (23)
- Multimedia (24)
- Faculty Publications (4,398)
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
promising technology—and its first designs didn't work. She and her management colleagues were unknowns, and the product failures subtracted from their slight credibility. And at the time, she said, "the capital View Details
Keywords: by John S. Rosenberg
- September 1999 (Revised July 2006)
- Case
Juice Guys (A)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (A)." Harvard Business School Case 800-122, September 1999. (Revised July 2006.)
- 24 Apr 2012
- First Look
First Look: April 24
market responsiveness and to improve accountability and morale. Has flattening delivered on its promise to push decisions downward? In this article, I present evidence suggesting that while firms have delayered, flattened firms can... View Details
Keywords: Carmen Nobel
- 01 Dec 2008
- News
Innovation as P&G’s Key
every level, and effectively manage risk. At Honeywell, for example, the Automation and Control Solutions business relies on a homegrown Velocity Portfolio Manager software program for managers. At a glance... View Details
- 01 Dec 2018
- News
What I Do: Lindsey Mead (MBA 2000), Vedica Qalbani and Jessica Wu (both MBA 2007)
The search firm Ratio Advisors was founded last year on a simple but revolutionary concept: Starting a business with people who share your ideals can be as much of a driving factor as what that business does. As they spent time creating a founding document, the firm’s... View Details
- January 2023
- Teaching Note
Duolingo: Teaching Languages to the Masses
By: Youngme Moon
Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details
- July 2010
- Supplement
AdMob (B)
By: Mikolaj Jan Piskorski and David Chen
CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, and powered 6,000 websites and 1,000 applications, and... View Details
Keywords: Advertising; Capital; Global Strategy; Resource Allocation; Product Positioning; Competitive Strategy; Expansion; Mobile Technology; Advertising Industry; Telecommunications Industry
Piskorski, Mikolaj Jan, and David Chen. "AdMob (B)." Harvard Business School Supplement 711-407, July 2010.
- November 1992 (Revised April 1995)
- Case
Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
By: V. Kasturi Rangan and Jayne D. Kramer
In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
have owned started out as a disruptive company.— Clayton M. Christensen Copying the management best practices of leading firms isn't necessarily the answer, Christensen said. When inventors in the Middle Ages tried to invent a contraption... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2017
- News
In My Humble Opinion: Arunma Oteh (MBA 1990)
appointment as director general of Nigeria’s Securities and Exchange Commission. MORE The Amazing Life of One of America’s Earliest Black, Female Entrepreneurs MORE The Amazing Life of One of America’s Earliest Black, Female Entrepreneurs Today, Oteh and her World Bank... View Details
Keywords: Julia Hanna
- November 2004
- Case
Innocent Drinks
By: William A. Sahlman and Dan Heath
The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details
Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe
Sahlman, William A., and Dan Heath. "Innocent Drinks." Harvard Business School Case 805-031, November 2004.
- Fast Answer
Transforming Health Care Delivery
style="line-height: 20px;"> Tracks global venture capital, angel investment, private equity, M&A, and IPO activity related to private companies. Industry and Market Research Market reports on... View Details
- 16 Sep 2014
- First Look
First Look: September 16
Publications September 2014 The Oxford Handbook of Innovation Management Mergers and Acquisitions and Innovation By: Ahuja, Gautam, and Elena Novelli Abstract—This article (a) identifies the different theoretical perspectives and... View Details
Keywords: Sean Silverthorne
- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html.... View Details
- 2016
- Book
Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public... View Details
Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Apparel and Accessories Industry; Biotechnology Industry; Communications Industry; Consumer Products Industry; Distribution Industry; Entertainment and Recreation Industry; Food and Beverage Industry; Health Industry; Information Industry; Information Technology Industry; Insurance Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Technology Industry; Tourism Industry; Transportation Industry; Travel Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
- 27 Mar 2005
- Research & Ideas
Should I Pay the Bribe?
corruption is quite detrimental to economic progress. It really depends on the form of corruption and how markets are organized. Q: What negative impact could paying bribes have on managers, even in countries where bribery is common? A:... View Details
Keywords: by Cynthia D. Churchwell
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Collectibles The Art of “Posting” Brand Name Management A Marketing Revolution “The number of people who save handsome advertising cards when they get a chance to get them is larger now than ever. . . . The... View Details
- 01 Dec 2019
- News
What’s Behind the Explosive Growth of Sustainable Investing?
Image by John Ritter Image by John Ritter An estimated $30 trillion in assets worldwide—including half of all professionally managed assets in Europe—are already evaluated through environmental, social, and governance (ESG) or impact... View Details
Keywords: Jen McFarland Flint