Publications

July 2001 (Revised February 2002)
Case

Enspire Learning

An MBA student founds an e-education business and must decide which customers to target and which products/services to produce. View Details

Keywords: Customer Relationship Management; Internet and the Web; Service Delivery; Education; Business Startups; Planning; Web Services Industry; Education Industry

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

and marketing. Retailers, for instance, will be inclined to give bigger bets more shelf space, and we know that in itself is a key driver of sales. Q: If you were to pick a manager to execute a blockbuster strategy, what attributes would... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

behemoth’s corporate culture as it collided with the #MeToo movement’s spotlight on sexual relationships and power in the workplace. And as new information about Easterbrook’s romantic relationship with other employees emerged, it became... View Details

Keywords: by Avery Forman; Food & Beverage

08 Jul 2013
Research & Ideas

Everything Must Go: A Strategy for Store Liquidation

innovation simply by ensuring that new firms have room to enter the market. Second, efficient liquidation also reduces a retailer's cost of capital by increasing the bank's confidence that a retailer's inventory can be used as collateral. "To date, much of the... View Details

Keywords: by Julia Hanna; Retail

04 Nov 2008
First Look

First Look: November 4, 2008

"improbable" emergence and expansion of that business to investigate the challenges and opportunities faced by an individual who seeks to build an enterprise around his own human capital. It includes background information on... View Details

Keywords: Martha Lagace

10 Mar 2002
Research & Ideas

Breakthrough Negotiation: Don’t Leave It On the Table

Watkins The best negotiators also work to foster organizational learning, both during and after a negotiation. They pay careful attention to managing the team learning process, establishing clear roles and responsibilities for observation... View Details

Keywords: by Michael Watkins

March 2002 (Revised November 2003)
Case

Satellite Radio

By: Thomas R. Eisenmann and Alastair Brown

In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details

Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Auto Industry; Media and Broadcasting Industry; United States

April 2019
Case

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno, Donald Ngwe and George Gonzalez

In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free... View Details

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

16 Jul 2024
Research & Ideas

Weighing Digital Tradeoffs in Private Equity

“There are many more private equity firms than in the past, so it’s becoming difficult for them to generate returns and add value,” says Brian Baik, an assistant professor in the Accounting and Management Unit at Harvard Business School.... View Details

Keywords: by Michael Blanding; Financial Services

12 Oct 1999
Research & Ideas

Women Leading Business: A New Kind of Conversation

financial planning, recognizing that most of our participants are in their 40s and 50s. Obviously, many of them already have personal financial managers, but we will talk about some broader issues and the implications of recent tax and legal changes. We'll continue our... View Details

Keywords: Re: Myra M. Hart & Cynthia A. Montgomery

21 Feb 2017
First Look

First Look at New Research: February 21

executives, middle managers, and sales people from companies across a variety of industries. The survey focused on questions about how well their companies’ strategies informed six critical elements of their sales approaches. The results... View Details

Keywords: Carmen Nobel

18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

more pressing crisis management activities. Local sales organizations, which are often tasked with local-level implementation of community health activities, prioritize product sales, supply, and distribution issues first. Target is... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

role (himself MBA '75, PhD '82, he is D'Arbeloff MBA Class of 1955 professor of business administration and cochair of the school's entrepreneurship and service management unit), he pointed out that none of these ideas was a business.... View Details

Keywords: by John S. Rosenberg

September 2020 (Revised September 2021)
Supplement

Student Success at Georgia State University (B)

By: Michael W. Toffel, Robin Mendelson and Julia Kelley

This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub’s chatbot solution as a strategy for improving... View Details