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  • Teaching Interest

Overview

Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching... View Details
Keywords: Organizational Evolution; Organizational Behavior; Strategy; Organizational Change and Adaptation; Organizational Design
  • 2008
  • Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa
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  • Research Summary

Monica Higgins' research, teaching, and course development activities all focus on the study of careers. Her work speaks to a particular subfield within the careers academic audience-one that adopts a 'relational' approach to career theory. A relational model is... View Details
  • 15 Aug 2018
  • Book

Why Entrepreneurs Must Focus on Building Trust

Keywords: by Dina Gerdeman
  • July 2001 (Revised March 2002)
  • Case

Nasdaq Stock Market, Inc., The

By: Andre F. Perold and Austin K Scee
NASDAQ's mission "to facilitate capital formation" is threatened by the emergence of Electronic Communication Networks, which are not as heavily regulated by the SEC. This case reviews the development of NASDAQ and its evolution from a loose network of broker-dealers... View Details
Keywords: Capital Markets; Stocks; Financial Markets; Governing Rules, Regulations, and Reforms; Innovation Strategy; Performance Efficiency; Perspective
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  • January 2009
  • Article

From Regional Star to Global Leader

By: Nitin Nohria
Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details
Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris
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  • 25 Aug 2015
  • News

HBX Launches HBX Live – Harvard Business School’s Virtual Classroom

    Jo Tango

    Jo Tango is the MBA Class of 1962 Senior Lecturer of Business Administration. He helps teach "The Entrepreneurial Manager" (TEM), a required course for all 900 first-year students and of which he... View Details

    • March 2024
    • Supplement

    Madrigal: Conducting a Customer-Base Audit

    By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
    This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
    Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
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    • March 2024
    • Supplement

    Madrigal: Conducting a Customer-Base Audit

    By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
    This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
    Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
    Related
    • Teaching Interest

    Driving Organizational Agility - Virtual

    By: Ranjay Gulati
    Today's businesses must be alert to changes in the external environment, develop competitive strategies quickly—and adapt the organization to execute. In this virtual program, you'll explore organizational structures and processes that have enabled businesses to... View Details
    • 05 Jul 2023
    • Cold Call Podcast

    How Unilever Is Preparing for the Future of Work

    Keywords: Re: William R. Kerr; Retail; Consumer Products
    • July 2023
    • Article

    Takahashi-Alexander Revisited: Modeling Private Equity Portfolio Outcomes Using Historical Simulations

    By: Dawson Beutler, Alex Billias, Sam Holt, Josh Lerner and TzuHwan Seet
    In 2001, Dean Takahashi and Seth Alexander of the Yale University Investments Office developed a deterministic model for estimating future cash flows and valuations for the Yale endowment’s private equity portfolio. Their model, which is simple and intuitive, is still... View Details
    Keywords: Forecasting and Prediction; Investment Portfolio; Analytics and Data Science
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      Livia Alfonsi

      Livia is a development economist whose research focuses on labor market frictions and determinants of labor market participation in low-income settings, with a particular emphasis on barriers to youth employment and female labor market participation. In a separate line... View Details
      • May–June 2019
      • Article

      Your Workforce Is More Adaptable Than You Think

      By: Joseph B. Fuller, Manjari Raman, Judith K. Wallenstein and Alice de Chalendar
      In 2018 the Project on Managing the Future of Work at HBS teamed up with the BCG Henderson Institute to survey 6,500 business leaders and 11,000 workers about the various forces reshaping the nature of work. The responses revealed a surprising gap: While the executives... View Details
      Keywords: Management; Employees; Attitudes; Organizational Culture; Organizational Change and Adaptation
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      • Teaching Interest

      Managing Global Health: Applying Behavioral Economics to Create Impact (MBA)

      Health, and development more broadly, is not something we give to people: it is something they produce themselves, interacting with supply-side and institutional factors. This course trains students to see through the lens of the end-user and to use the levers of... View Details

      • 16 Apr 2001
      • Research & Ideas

      Breaking the Code of Change

      strategy and to learn from actions taken about the effectiveness of changes made. Its focus is on the development of a high-commitment culture. Its means consist of high... View Details
      Keywords: by Michael Beer & Nitin Nohria
      • March 2024
      • Case

      Madrigal: Conducting a Customer-Base Audit

      By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
      This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
      Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
      Related
      • December 2005 (Revised September 2007)
      • Case

      Canyon Johnson Urban Fund

      By: Felix Oberholzer-Gee and Alexa Arena
      Basketball star Earvin "Magic" Johnson and K. Robert Turner, managing partner of Canyon Johnson Urban Fund (CJUF), raised $271.7 million for investments in urban real estate. The fund considered two projects, both located in Hollywood, CA. The first was located on... View Details
      Keywords: Investment; Projects; Business and Government Relations; Public Opinion; Urban Development; Real Estate Industry; Los Angeles
      Related
      • 28 Sep 2011
      • Research & Ideas

      The Profit Power of Corporate Culture

      includes: the careful selection of employees who are believers in these values and in establishing "how we do things around here"; the development of realistic expectations in the minds of new... View Details
      Keywords: by Sean Silverthorne