Publications
Publications
Show Results For
- All HBS Web
(25,760)
- Faculty Publications (7,138)
- September 1998 (Revised July 1999)
- Case
Costco Companies, Inc.
By: David E. Bell and Ann Leamon
Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details
- September 1998 (Revised May 1999)
- Case
Arnold Communications
By: Teresa M. Amabile and Jeremiah Weinstock
The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details
- September 1998 (Revised August 1999)
- Case
IBM's Lotus Development in 1999
By: Stephen P. Bradley and Kelley Porter
Describes Lotus' acquisition by IBM, its movement from proprietary standards to open standards, and its current market position. Microsoft is gaining ground with its Exchange Server, and Lotus has received unfavorable press. View Details
- September 1998 (Revised September 2001)
- Case
IBM's Reinventing Education (A)
Describes IBM's national innovation strategy to transform K-12 public education through new solutions developed by IBM engineers and consultants using information technology. Examples are: data warehousing in Broward County, FL schools, tracking software for the... View Details
- September–October 1998
- Article
How to Kill Creativity
By: T. M. Amabile
The article addresses the topic of business creativity, its benefits, and how managers can inspire it. The author's research shows that it is possible to develop the best of both worlds: organizations in which business imperatives are attended to and creativity... View Details
- September 1998
- Article
Predicting How People Play Games: Reinforcement Learning in Experimental Games with Unique, Mixed Strategy Equilibria
By: Ido Erev and A. E. Roth
- August 1998 (Revised December 1998)
- Case
Wells Fargo Online Financial Services (B)
By: Robert S. Kaplan and Nicole Tempest
Describes how the Balanced Scorecard built by the Online Financial Services (OFS) group is used to select the highest-priority initiatives for the organization. Currently, initiatives arise continually throughout the organization, and management spends considerable... View Details
- August 1998 (Revised July 2002)
- Case
Innovation at 3M Corporation (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
- August 1998 (Revised August 2002)
- Case
MicroFridge: The Concept
By: John A. Deighton
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which... View Details
- August 1998 (Revised October 1998)
- Case
Disney's "The Lion King" (A): The $2 Billion Movie
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded... View Details
- August 1998 (Revised October 1998)
- Case
Disney's "The Lion King" (C): Repeat Performance?
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
Three of Disney's animated films that followed "The Lion King"—"Pocahontas," "Toy Story," and "The Hunchback of Notre Dame"—were significantly less successful at the box office and in retail sales. Meanwhile, Disney was focusing on developing live-action blockbusters. View Details
- August 1998 (Revised February 1999)
- Case
Product Development at Dell Computer Corporation
By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade
Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details
- August 1998 (Revised June 2000)
- Case
FairMarket, Inc.: Where Buyers and Sellers Connect
By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube
On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details
- August 1998
- Supplement
Cleveland Tomorrow, Video
By: James E. Austin and Rosabeth M. Kanter
As part of Cleveland's turnaround, Cleveland Tomorrow creates new investment funds to stimulate new business development. This development is designed to earn a profit and bring new benefits to the community. Part of the HBS Social Enterprise Video Series on Business... View Details
- July 1998 (Revised October 1999)
- Case
IPODERAC
By: James E. Austin, Wendy Bermudez and Gustavo Escobar
This 32-year-old nonprofit organization has dedicated itself to the care and social development of abandoned street children in Mexico. Examines the organization's efforts to achieve financial sustainability, particularly through earned income activities on its farm.... View Details
- July 1998 (Revised February 1999)
- Case
Westport: Spearheading Malaysia's Economic Challenge (A)
By: V. Kasturi Rangan and Ambar Agustono Bin Machfoedy
- July 1998
- Case
Westport: Spearheading Malaysia's Economic Challenge (B)
By: V. Kasturi Rangan and Ambar Agustono Bin Machfoedy
- July 1998
- Supplement
Bell Atlantic in Union City
In this pioneering project to wire a school for the Internet and put computers in students' homes, Bell Atlantic combined its need for a beta site for a technology trial with the school reform efforts of the Union City, New Jersey public schools, under the leadership... View Details