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Show Results For
- All HBS Web
(6,269)
- People (3)
- News (1,339)
- Research (4,166)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,899)
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
Leading Diversity for Competitive Advantage provides the evidence-based strategic models, methods, tools, and templates that top leaders require to create equity and inclusion, and drive sustainable diversity for competitive advantage in talent and View Details
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
decision-making, faster innovation, and clearer customer insight; the forward guidance and minimum performance guarantees that Lilly provided to the market during the transformation; the difficult HR adjustments that were required; and... View Details
Keywords: Sean Silverthorne
- 22 Apr 2008
- First Look
First Look: April 22, 2008
boots. Creating variations of these core products, along with expansion into apparel, had sustained Timberland's business for more than 30 years. Timberland's growth in the past six years was due to increased international sales and new View Details
Keywords: Martha Lagace
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are they new customers, View Details
- 07 Aug 2007
- First Look
First Look: August 7, 2007
project, in which the sales and marketing structure play a central role. Will his ideas allow the company to keep its customers and successfully go after new markets? Purchase this case:... View Details
Keywords: Martha Lagace
- 01 Feb 1998
- News
Women at the Top
Michael E. Porter, C. Roland Christensen Professor of Business Administration, concluded the four-day program with a fast-paced lecture on his current research in the area of strategy. "I found particularly useful his idea that companies have to make tradeoffs. They... View Details
Keywords: Marguerite Rigoglioso and Susan Young
- 07 Jun 2019
- Book
Are You a Digital Manager?
benefits of digital transformation and platform plays, or deliver a differentiated end-to-end customer experience. Another challenge we’ve seen for managers is that if they want to attract and retain top talent, they need to make sure the... View Details
Keywords: by Martha Lagace
- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
The mission: To sell more laptops. The market: Rural China. The challenge: The business partner wants to know what laptop features would be appealing to customers in rural China. Landing in Shanghai with eight days to find out, a team of... View Details
- 17 Nov 2022
- News
Alumni Leaders on Decarbonization Strategies for Combating Climate Change
light-duty vehicles, the first to earn UL 9741 certification in North America, the first to earn OEM approval for battery health, and the first to earn revenue for fleet customers from utilities. We are hoping that the IRA helps us to... View Details
- 22 May 2012
- First Look
First Look: May 22
information. Finally, we provide evidence that High Sustainability companies significantly outperform their counterparts over the long-term, both in terms of stock market and accounting performance. The outperformance is stronger in sectors where the View Details
Keywords: Sean Silverthorne
- 31 Jan 2012
- First Look
First Look: Jan. 31
literacy may slow adoption of these products. This article reports on a field experiment that offered an innovative new financial product, rainfall insurance, to 600 small-scale farmers in India. A customized financial literacy and... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- Web
Courses by Faculty - Course Catalog
Spring 2026 Q4 1.5 Dwight Angelini Real Estate Investing Finance Spring 2026 Q3 1.5 Eva Ascarza Managing Customers for Growth Marketing Fall 2025 Q2 1.5 ^ back to top B Course Title Area Term Quarter Credits Joseph Badaracco The Moral... View Details
- 01 Mar 2023
- News
Clearing the Air
explosive, compressed gas, we think formic acid can be used as a liquid hydrogen carrier. We have a number of customers very interested in that approach. When the hydrogen is released, the carbon dioxide is released, too. So OCOchem is... View Details
- 24 Sep 2020
- News
The Race for a Vaccine
was hampered by a lack of test subjects; on the investor side, there was no longer a ready customer base for a SARS vaccine. None ever came to market. In the early days of January 2020, before anyone fully understood how widespread the... View Details
- 01 Apr 2001
- News
New Ventures New Gains
and conducted customer research. “We learned that we needed to provide more than just services,” explains Rhyne, who added prestige cosmetics sales to the mix and wrote a solid business plan that was the only non–Internet-related finalist... View Details
- 22 Jun 2021
- Research & Ideas
The COVID-19 Mutiny: When Teams Leave and Take Their Clients
compete” and engaging in competitive actions (refer to I Hereby Resign for helpful guidance). Policy is culture. The only aspects of corporate culture that will survive extended remote work are those embedded in policy and practice. Implicit rules of behavior or... View Details
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
elephant attack to become a leading artificial intelligence software company. The case describes his unusual management approach emphasizing employee testing and selection, customer testing and selection, and a high degree of... View Details
Keywords: Dina Gerdeman
- 11 Jan 2011
- First Look
First Look: Jan. 11
permission to lead. Troy, a customer service manager, endangered his job and his company's reputation by focusing on protecting his position, not helping his team; when a trusted friend advised him to change his behavior, the results were... View Details
Keywords: Sean Silverthorne
- 09 Nov 2010
- First Look
First Look: November 9, 2010
primary customer? Decided whether shareholders, employees, or customers come first? Narrowed down which performance variables to track? Have you set creative boundaries? Are you generating creative tension? Are you promoting cooperation... View Details
Keywords: Sean Silverthorne
- 02 Mar 2010
- First Look
First Look: March 2
organization accustomed to taking decisions based solely on social benefit criteria be able to adjust to a for-profit mentality? And, would customers accept the change? Purchase this... View Details
Keywords: Martha Lagace