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  • 02 Dec 2002
  • Research & Ideas

The Secret of How Microsoft Stays on Top

the company has built over time, which is largely embedded in its software code libraries. This base is critical to internal innovation, as it makes product development more efficient and powerful. Additionally, it spawns external... View Details
Keywords: by Sean Silverthorne
  • January–February 2018
  • Article

Some Customers Would Rather Leave Without Saying Goodbye

By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
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  • Article

Power to the People

By: Eric D. Werker

Every nongovernmental organization has a mission statement. For example, CARE, one of the world's largest and best-funded NGOs, explains its mission as serving "individuals and families in the poorest communities in the world. Drawing strength from our global... View Details

Keywords: Mission and Purpose; Food; Service Operations; Inflation and Deflation; Experience and Expertise; Economic Slowdown and Stagnation; Knowledge; Poverty; Agribusiness; Diversity; Non-Governmental Organizations; Innovation and Invention; India
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  • 29 Sep 2020
  • Cold Call Podcast

Employee Performance vs. Company Values: A Manager’s Dilemma

Keywords: Re: Nitin Nohria; Financial Services
  • Web

Organizational Leadership Course | HBS Online

communication techniques 6-8 hrs Module 4 Leader as Architect: Designing to Deliver Value Understand the critical design choices to align the people, systems and structure, and... View Details
  • Research Summary

Moving Beyond Direct-to-Consumer

By: Leonard A. Schlesinger

Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

The... View Details

  • Research Summary

Design Driven Innovation

By: Roberto Verganti

Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

  • December 1997 (Revised October 2006)
  • Case

Merck Sharp & Dohme Argentina, Inc. (A)

By: Lynn S. Paine and Hal Hogan
Describes the efforts of the new managing director of Merck's subsidiary for Argentina, Uruguay, and Paraguay to transform the organization and its culture. Focuses on a critical decision: whether to offer the son of a high-ranking official in the government's national... View Details
Keywords: Business or Company Management; Ethics; Decision Making; Organizational Change and Adaptation; Organizational Culture; Leadership; Cross-Cultural and Cross-Border Issues; Conflict of Interests; Argentina; Uruguay; Paraguay
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  • 11 May 2009
  • Research & Ideas

The IT Leader’s Hero Quest

strongest—on his relationship to the IT department—and tended to retreat into the IT "basement" in times of conflict with business units and senior management. Barton paid attention to his staff, while at the same time more... View Details
Keywords: by Martha Lagace
  • Web

Terrill L. Drake | About

Terrill L. Drake Bio Terrill L. Drake is the Chief Community and Culture Officer at the Harvard Business School. As a member of the senior leadership team, Terrill oversees the... View Details
  • Person Page

Videos

By: Tarun Khanna
Business Today, 'Genome Sequencing' & How Biology Is Connected To AI; Explains Tarun Khanna, March 29, 2023  

NASSCOM Product, NPC2022 Tête à... View Details
  • Web

Accounting & Management Awards & Honors - Faculty & Research

American Accounting Association for “Inclusive Managers” with Wei Cai and Ethan Rouen. Yuan Zou : Winner of the Best Paper Award at the 2022 MIT Asia Conference in Accounting for "Communicating Corporate View Details
  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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  • 2022
  • Article

The Turn Toward Creative Work

By: Spencer Harrison, Elizabeth D. Rouse, Colin M. Fisher and Teresa M. Amabile
In this Academy of Management Collections essay, we curate a set of articles from the Academy of Management family of journals that showcase the evolution of creativity research within organizational scholarship. The articles reveal a shift from the study of... View Details
Keywords: Creative Work; Creative Process; Creativity; Organizational Culture
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  • 28 Feb 2022
  • Blog Post

Making an Impact on the Media Industry with my MBA

Before school, I was involved with other young contemporary art lovers through the Los Angeles County Museum of Art (LACMA) and hoped to find the same connection here at HBS. I was thrilled to find such a View Details
  • January 2024
  • Case

Sprouts Farmers Market

By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
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  • April 2023
  • Article

Learning Down to Train Up: Mentors Are More Effective When They Value Insights from Below

By: Ting Zhang, Dan Wang and Adam D. Galinsky
Although mentorship is vital for individual success, potential mentors often view it as a costly burden. To understand what motivates mentors to overcome this barrier and more fully engage with their mentees, we introduce a new construct, learning direction, which... View Details
Keywords: Mentoring; Learning Direction; Interpersonal Communication; Learning; Leadership Development
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  • 05 Jul 2023
  • News

GCC Alumni Celebrate Grand Opening of New Club Center

Sinemale, Director of Corporate Relations, Middle East and Africa at HBS; Sarah Shaw, Lead of Athar Program, HBS Club of GCC; and moderator Keshia Pieters, Senior Policy and... View Details
Keywords: Margie Kelley
  • 08 Mar 2018
  • Video

11-Day 1-Green Taylor Berthoud-1080p-1.5GB

  • Profile

Adrian Obleton

network and access that I didn't have before. Being part of the HBS community is like Being pushed to be thoughtful every day. As a kid, what did you want to be when you grew up? A lawyer. Honestly, just... View Details