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      • June 1986 (Revised July 1990)
      • Case

      OTISLINE (A)

      By: F. Warren McFarlan and Donna B. Stoddard
      Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details
      Keywords: Information Technology; Technology Adoption; Sales; Marketing; Rank and Position; Salesforce Management; Service Operations; Management Analysis, Tools, and Techniques; Global Range; Accounting; Business Ventures; Industry Growth
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      McFarlan, F. Warren, and Donna B. Stoddard. "OTISLINE (A)." Harvard Business School Case 186-304, June 1986. (Revised July 1990.)
      • 1986
      • Chapter

      Food Marketing Public Enterprises

      By: James E. Austin and Michael J. Buckley
      Keywords: Food; Marketing; Distribution; Public Sector; Government and Politics; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Austin, James E., and Michael J. Buckley. "Food Marketing Public Enterprises." In Marketing Perspectives of Public Enterprises in Developing Countries, edited by K.L.K. Rao.ICPE Monograph Series. Ljubljana, Yugoslavia: International Center for Public Enterprises in Developing Countries, 1986.
      • May 1986
      • Case

      U.S. Retail Coffee Market (A), Software Case

      By: Benson P. Shapiro
      Keywords: Food and Beverage Industry; United States
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      Shapiro, Benson P. "U.S. Retail Coffee Market (A), Software Case." Harvard Business School Case 586-134, May 1986.
      • May 1986
      • Case

      Fred Johnson's Adjustable Rate Convertible Note, Software Case

      By: William E. Fruhan Jr.
      Keywords: Financial Instruments; Financial Services Industry
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      Fruhan, William E., Jr. "Fred Johnson's Adjustable Rate Convertible Note, Software Case." Harvard Business School Case 286-085, May 1986.
      • May 1986 (Revised July 1995)
      • Case

      General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

      By: John A. Quelch
      Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
      Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
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      Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
      • May 1986
      • Supplement

      General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

      By: John A. Quelch
      Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
      Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
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      Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
      • May 1986 (Revised July 1986)
      • Case

      MBAs at Merrill Lynch

      By: George C. Lodge
      Keywords: Financial Services Industry
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      Lodge, George C. "MBAs at Merrill Lynch." Harvard Business School Case 386-194, May 1986. (Revised July 1986.)
      • April 1986 (Revised May 1988)
      • Case

      Sun Microsystems, Inc. (B)

      By: Kim B. Clark
      Dissects the manufacturing process and procedures of a high-end computer manufacturer. The main issue is how to introduce new products and ramp them up quickly in a competitive environment where time-to-market is crucial. Focuses on engineering change orders--how they... View Details
      Keywords: Factories, Labs, and Plants; Time Management; Product Launch; Production; Business Processes; Competitive Strategy; Computer Industry
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      Clark, Kim B. "Sun Microsystems, Inc. (B)." Harvard Business School Case 686-134, April 1986. (Revised May 1988.)
      • April 1986 (Revised September 1993)
      • Case

      Sun Microsystems, Inc. (A)

      By: Steven C. Wheelwright
      Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details
      Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry
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      Wheelwright, Steven C. "Sun Microsystems, Inc. (A)." Harvard Business School Case 686-133, April 1986. (Revised September 1993.)
      • April 1986 (Revised February 1988)
      • Case

      Batterymarch Financial Management (B)

      By: Andre F. Perold
      Keywords: Financial Services Industry
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      Perold, Andre F. "Batterymarch Financial Management (B)." Harvard Business School Case 286-115, April 1986. (Revised February 1988.)
      • April 1986 (Revised February 1989)
      • Case

      Tribal Assets Management: The Dragon Proposal

      By: William A. Sahlman and Norman Klein
      Keywords: Financial Services Industry
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      Sahlman, William A., and Norman Klein. "Tribal Assets Management: The Dragon Proposal." Harvard Business School Case 286-110, April 1986. (Revised February 1989.)
      • April 1986 (Revised February 1988)
      • Case

      Batterymarch Financial Management (A)

      By: Andre F. Perold
      Keywords: Financial Services Industry
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      Perold, Andre F. "Batterymarch Financial Management (A)." Harvard Business School Case 286-113, April 1986. (Revised February 1988.)
      • April 1986 (Revised July 1986)
      • Supplement

      Duncan Field (B)

      By: Howard H. Stevenson
      Following the acquisition of a new business, the manager is approached for the "continuation" of a regular payment for services to "insure labor peace" and maintain a parking lot. The case allows discussion of ethical, legal, and practical issues involved. View Details
      Keywords: Acquisition; Ethics; Law; Management; Service Industry
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      Stevenson, Howard H. "Duncan Field (B)." Harvard Business School Supplement 386-179, April 1986. (Revised July 1986.)
      • March 1986 (Revised February 1987)
      • Case

      Spear Securities, Inc.

      By: Andre F. Perold
      Keywords: Finance; Financial Services Industry
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      Perold, Andre F. "Spear Securities, Inc." Harvard Business School Case 286-049, March 1986. (Revised February 1987.)
      • March 1986
      • Article

      On the Allocation of Residents to Rural Hospitals: A General Property of Two-Sided Matching Markets

      By: A. E. Roth
      Keywords: Health; Markets; Health Industry
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      Roth, A. E. "On the Allocation of Residents to Rural Hospitals: A General Property of Two-Sided Matching Markets." Econometrica 54, no. 2 (March 1986): 425–427.
      • February 1986 (Revised November 1992)
      • Case

      Novo Industri A/S--1981

      By: W. Carl Kester and Glynn Ferguson
      This small but rapidly growing Danish biochemical company must choose among several financing opportunities that include a convertible Eurobond, a rights offering in Denmark and an issue of new common shares in the United States. The case involves a broad range of... View Details
      Keywords: Capital Markets; Cost of Capital; Bonds; Stock Shares; Financing and Loans; Globalization; Biotechnology Industry; Biotechnology Industry; Denmark; United States
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      Kester, W. Carl, and Glynn Ferguson. "Novo Industri A/S--1981." Harvard Business School Case 286-084, February 1986. (Revised November 1992.)
      • January 1986 (Revised December 1986)
      • Case

      Smartfood

      By: William A. Sahlman
      Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details
      Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry
      Citation
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      Sahlman, William A. "Smartfood." Harvard Business School Case 286-064, January 1986. (Revised December 1986.)
      • November 1985
      • Case

      Paine Webber (A): Choosing a Corporate Strategy

      By: Dwight B. Crane and Robert G. Eccles Jr.
      Keywords: Corporate Strategy; Decision Choices and Conditions; Financial Institutions; Financial Services Industry
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      Crane, Dwight B., and Robert G. Eccles Jr. "Paine Webber (A): Choosing a Corporate Strategy." Harvard Business School Case 286-033, November 1985.
      • October 1985 (Revised December 1989)
      • Case

      CompuServe (B)

      By: James L. Heskett
      Keywords: Internet and the Web; Web Services Industry
      Citation
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      Heskett, James L. "CompuServe (B)." Harvard Business School Case 386-095, October 1985. (Revised December 1989.)
      • October 1985
      • Case

      Merrill Lynch: Underwriting Beverly Enterprises (A)

      By: Dwight B. Crane
      Keywords: Financial Services Industry
      Citation
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      Crane, Dwight B. "Merrill Lynch: Underwriting Beverly Enterprises (A)." Harvard Business School Case 286-027, October 1985.
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