Managing Markets - Publications - Faculty & Research

25 Aug 2014
News

Wendell P. Weeks, MBA 1987

Corning 2007 Named Chairman, Corning 2007 Corning markets Gorilla Glass 2013 Fast Company names Corning one of World’s 50 Most Innovative Companies Chairman and CEO, Corning Incorporated As CEO of Corning Incorporated, Wendell Weeks View Details

Keywords: Susan Young

01 Apr 2002
News

Student Conferences Spark Discussion, Promote Interaction

discuss areas of interest ranging from opportunities in Asian markets, to managing work/life balance, to the impact of wireless technology on business strategy, to the achievements of African Americans in business. Highlights of some of... View Details

Keywords: H Naylor Fitzhugh; Colleges, Universities, and Professional Schools; Educational Services

June 2000
Case

Lifeline Systems, Inc. (A)

By: H. Kent Bowen and Marilyn Matis

Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly... View Details

Keywords: Health Care and Treatment; Product Marketing; Sales; Problems and Challenges; Growth and Development Strategy; Managerial Roles; Service Operations; Information Infrastructure; Age; Service Delivery; Restructuring; Crisis Management; Health Industry; Service Industry

Citation

Find at Harvard

01 Feb 2002
News

Telling the Electronic Century's Unfinished Story

managers in any industry, as the Pulitzer Prize - winning historian revealed in a recent conversation with the Bulletin. How did you approach this enormous project? For Inventing the Electronic Century, my basic purpose was to bring the... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

03 Apr 2012
News

Just Compensation

years, we developed a model—the Alignment Model—that provides a market standard against which to analyze a company’s pay relative to its performance,” Ferracone says. “So, for a given company, in terms of its current revenue size, its... View Details

Keywords: executives; executive compensation; Management, Scientific, and Technical Consulting Services; Professional Services

01 Feb 1999
News

New Releases

edition of Managing Across Borders: The Transnational Solution. This highly acclaimed, landmark work introduced a framework that would help companies achieve global-scale efficiency, respond flexibly to national View Details

Keywords: Nancy O. Perry

01 Jun 2016
Blog Post

Reflecting and Digesting

South East Asia, Australia, Russia, Middle East, and South America. GFG ticked all my boxes. I have never lived in Singapore or the region. It is one of the most emerging markets in the world, and I would be working in operations- far... View Details

Keywords: Technology; Consumer Products / Retail

Web

Launching Global Ventures - Course Catalog

of heightened geopolitical tensions, breakthrough technological innovations, and significant demographic change presents not just complexity but immense opportunity. This course provides frameworks for recognizing patterns across markets... View Details

06 Feb 2006
What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

amounts of internal energy go to 'making the quarter return' rather than serving the customer and building the future. Why did quarter returns develop in the first place?" Bill Hubbell added, "The market has many mechanisms to... View Details

Keywords: by James Heskett; Financial Services

May 2001 (Revised May 2002)
Case

Infosys Technologies

By: Ashish Nanda and Thomas J. DeLong

Creating and sustaining a third-world-based technology company to compete globally (i.e. in the first-world) poses many challenges. Such challenges are examined through the genesis and progression of Infosys Technologies Ltd. Key decisions made by Chairman N.R.... View Details

Keywords: Entrepreneurship; Business or Company Management; Management Practices and Processes; Business Strategy; Cross-Cultural and Cross-Border Issues; Global Strategy; Growth and Development Strategy; Planning; Technological Innovation; Emerging Markets; Information Technology Industry

Citation

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03 Mar 2003
Research & Ideas

The Ingredients of a Deal Disaster

was U.S.-owned, it had a history of stable lifetime employment and a union that enjoyed close relations with management. However, when the plant's first U.S. manager instigated downsizing to enhance returns—even though the plant was... View Details

Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius

30 Jun 2017
News

Rebuilding the Girl Scouts Brand

Photos by Chris Taggart Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016,... View Details

Keywords: April White

01 Oct 1998
News

Merton Named University Professor

Harvard's most distinguished professorial posts. "Bob Merton has done seminal work in enlarging our theoretical and practical understanding of financial markets and how to manage risk," said Harvard... View Details

31 May 2011
First Look

First Look: May 31

make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to higher costs for retailers to accept such payment forms. Consumers were increasingly adopting smart phones... View Details

Keywords: Sean Silverthorne

November 2009 (Revised March 2011)
Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville

By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details

Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry

Citation

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01 Dec 2006
News

Faculty Research Online From HBS Working Knowledge

Professor Mihir Desai explains what managers can learn from one unlucky investor’s experience. The Compensation Game Do CEOs deserve “star” compensation? The idea that their pay is driven by the invisible hand of View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2008
News

Alumni Books

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins (MBA ’91) (Palgrave Macmillan) Most marketing plans are a waste of time — too long, complicated, and dense — and... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Food Services and Drinking Places; Hospitality; Transportation Equipment Manufacturing; Manufacturing

01 Dec 2019
News

Case Study: Farming It Out

to tackle more complex tasks like pruning and picking. The Question: For now, AGR is focused on nailing the initial market fit, Andersen says, but at some point he’ll have to face the question of empire building. Other companies have... View Details

Keywords: Jen McFarland Flint; Agriculture

11 Apr 2017
Blog Post

Why I Love My Job: Andrew Grochal on His Path to CarGurus

side of the business, working closely with each department across the entire company including sales, customer success, engineering and marketing. I lead a team of product managers and we all collaborate with engineering to prioritize... View Details

Keywords: Technology

June 2022
Case

The SAH Group: The Time is Right

By: Juan Alcacer and Alpana Thapar

In January 2021, Jalila Mezni, cofounder and CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019,... View Details