Publications

June 1991 (Revised May 2002)
Case

Barco Projection Systems (A): Worldwide Niche Marketing

Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance... View Details

Keywords: Competition; Globalized Markets and Industries; Product Marketing; Consumer Products Industry; Electronics Industry

Article

Relationships, Competition, and the Structure of Investment Banking Markets

By: Bharat Anand and Alexander Galetovic

Keywords: Relationships; Competition; Banks and Banking; Markets; Banking Industry

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16 Dec 2016
News

Make America's workforce great again by revamping education

04 Aug 2016
News

The right thing to do: Why more U.S. firms need to learn from JP Morgan Chase

08 Apr 2016
News

How to Hire a Millennial

19 Jan 2016
News

How Strong is the State of the Union?

Research Summary

Overview

Dr. Crawford conducts research on innovation in the energy industry, with a special focus on emerging business models. She is developing several cases for the EC course, "21st Century Energy," that specifically examine innovations at the interface of IT and Energy — ... View Details

July 1996 (Revised June 2001)
Case

Atlantic Corporation-Abridged

By: Thomas R. Piper

A major paper company is considering acquiring the assets of a company that is threatened by a hostile takeover. The acquisition can be evaluated in terms of industry attractiveness, comparative advantage, and cash-flow analysis. View Details

Keywords: Projects; Cash Flow; Interest Rates; Valuation; Mathematical Methods; Horizontal Integration; Acquisition; Competitive Advantage; Aerospace Industry

September 2011
Teaching Note

Salud Digna: Successfully Competing with For-Profit Organizations (TN)

By: Allen S. Grossman

Teaching Note for 311-051. View Details

Keywords: Growth and Development Strategy; Profit; Capital; Mission and Purpose; Growth Management; Nonprofit Organizations; Competitive Strategy; Mexico

September 2009 (Revised May 2011)
Case

Sniffing Out Opportunities at PetSmart

By: V.G. Narayanan and Lisa Brem

The pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop... View Details

Keywords: Balanced Scorecard; Industry Growth; Industry Structures; Competitive Strategy; Retail Industry

May 2006 (Revised October 2007)
Case

EU Verdict Against Microsoft

By: David B. Yoffie and Michael Slind

In 2004, following an investigation that began in 1998, the European Commission (EC) issued an antitrust judgment against Microsoft Corp., levying a record fine of 497 million euros ($613 million) and mandating changes of commercial behavior and bundling of Windows... View Details

Keywords: Judgments; Governance Compliance; Lawsuits and Litigation; Monopoly; Business and Government Relations; Competitive Strategy; Software; European Union; United States

February 2000 (Revised June 2003)
Case

Pepcid AC: Racing to the OTC Market

By: Charles King III, Alvin J. Silk, Ernst R. Berndt and Lisa R. Klein

Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy. View Details

Keywords: Competitive Advantage; Product Positioning; Markets; Research; Marketing Strategy; Product Development; Decision Choices and Conditions; Pharmaceutical Industry

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

Goals for influencing government should flow directly from the analytic frameworks that companies use to develop business strategies. As Michael Porter noted in Competitive Strategy, "No structural analysis is complete without a... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

Louis V. Gerstner, Jr.

Under pressure to break-up IBM, Gerstner instead went against the tide of expectation and kept IBM in one piece. He went on to make IBM more competitive by announcing downsizing and a new vision for the company called network... View Details

Keywords: Computers & Electronics

April 2010
Teaching Note

BYD Company, Ltd. (TN)

By: Robert S. Huckman

Teaching Note for [606139]. View Details

Keywords: Initial Public Offering; Competitive Advantage; Labor; Competition; Problems and Challenges; Cost vs Benefits; Auto Industry; Battery Industry; China