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Show Results For
- All HBS Web
(12,818)
- People (47)
- News (3,830)
- Research (6,238)
- Events (48)
- Multimedia (202)
- Faculty Publications (4,580)
- Web
Alumnae Circles - Alumni
Community Involvement Health Professional Challenges or Opportunities Self-Care Goals and Aspirations A gentle reminder: this is not a forum for self-promotion or soliciting business. Members are welcome to... View Details
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
blocks for developing customer relationships. Third, because deep metaphors are shared by consumers who may vary considerably on the surface, they become very powerful tools for developing new product concepts, communicating about them,... View Details
- January 2007 (Revised January 2008)
- Case
Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign
By: John A. Quelch
Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,... View Details
Keywords: Advertising Campaigns; Communication Strategy; Brands and Branding; Media; Performance Evaluation; Financial Services Industry
Quelch, John A., and Laura Winig. Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign. Harvard Business School Case 507-005, January 2007. (Revised January 2008.)
- Web
Batten Hall | About
i-lab also fosters collaboration among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities through workshops, seminars, View Details
- 06 Nov 2012
- First Look
First Look: November 6
Publications The Architecture of Innovation: The Economics of Creative Organizations Author: Josh Lerner Publication: Harvard Business Press Books, 2012 Abstract Innovation is a much-used buzzword these days, but when it comes to creating View Details
Keywords: Sean Silverthorne
- 30 Jul 2012
- Research & Ideas
How Technology Adoption Affects Global Economies
borders of modern-day nations with the cultures and civilizations of the ancient time periods, the team used maps from the 2006 edition of The World Factbook, published by the Central Intelligence Agency.)... View Details
Keywords: by Carmen Nobel
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
opportunity's absolute size. An opportunity that looks interesting and large to a small firm might look uninteresting and small to a big firm. To the emerging telephony companies, the emerging local View Details
- September 2012
- Teaching Note
Stryker Corporation: Capital Budgeting (TN)
By: Timothy A. Luehrman
This case examines some parts of Stryker Corporation's systems and procedures for approving and authorizing capital spending of many different types, including buildings, machinery, and working capital for existing businesses, as well as transactions with third parties... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
it to target its efforts toward specific communities and around specific visitor interests based on their clicks. Tate has also experimented with monetizing digital content directly, by either charging for... View Details
- 2008
- Chapter
Conceptual Foundations of the Balanced Scorecard
By: Robert S. Kaplan
David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details
- 01 Sep 2023
- News
Wheel Change
A serial entrepreneur, Paris Wallace (MBA 2007/MPA 2008) is founder of Ovia Health and Good Start Genetics. But he started his first business—an online store selling bike parts and accessories—at age 16. With his launch this year of the National Cycling League (NCL),... View Details
- January 2016 (Revised May 2016)
- Case
IKEA in Saudi Arabia (A)
By: Karthik Ramanna, Jérôme Lenhardt and Marc Homsy
A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics contend that IKEA is not living up to its own commitments to... View Details
Keywords: Corporate Values; Islam; Multinationals; Globalization; Leadership; Equality and Inequality; Multinational Firms and Management; Religion; Organizational Culture; Gender; Consumer Products Industry; Saudi Arabia; Sweden
Ramanna, Karthik, Jérôme Lenhardt, and Marc Homsy. "IKEA in Saudi Arabia (A)." Harvard Business School Case 116-015, January 2016. (Revised May 2016.)
- December 2022 (Revised June 2023)
- Case
KKR at CHI Overhead Doors (A)
By: Dennis Campbell and Ethan Rouen
This case examines the decision by private equity firm KKR to grant equity to every employee at portfolio company CHI Overhead Doors upon purchasing the company in 2015. The case explores whether this initiative will create shared value, growing profits through better... View Details
Keywords: Performance Improvement; Profit Sharing; Compensation and Benefits; Organizational Culture
Campbell, Dennis, and Ethan Rouen. "KKR at CHI Overhead Doors (A)." Harvard Business School Case 123-018, December 2022. (Revised June 2023.)
- Profile
Loujaine AlMoallim
traits and how he felt blessed to have 92 role models; this moment solidified the sense of community and camaraderie we share as a section. What is your favorite childhood... View Details
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- 31 Jul 2017
- HBS Case
It’s Hard to Fix the Family Business Without Offending the Family
the case mentions the father’s long-standing relationship with the Vietnamese American franchise owners and the common sense of purpose and responsibility shared by the Vietnamese View Details
- 17 Sep 2008
- Working Paper Summaries
Secrets of the Academy: The Drivers of University Endowment Success
- August 1993 (Revised April 1997)
- Case
Southwest Airlines: 1993 (A)
By: James L. Heskett and Roger H. Hallowell
Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details
Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States
Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
- Portrait Project
Samrath Oberoi
communities – as some underserved countries and populations are desperate for innovation that is beyond their reach. I want to create sustainable medical technology that will enhance accessibility within... View Details
- 17 Apr 2022
- Book
How to Avoid the 'Ethical Slide' That Leads Companies Astray
Harvard Business School visiting professor J. S. Nelson in her new book Business Ethics: What Everyone Needs to Know, which will be released on April 21. Nelson, a Villanova University law and business faculty member, co-wrote the book... View Details
Keywords: by Lane Lambert