Publications

Article

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs

By: Dominique Lauga and Elie Ofek

We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition... View Details

Keywords: Duopoly and Oligopoly; Customers; Quality; Product Positioning; Competition; Management; Cost; Product

Find at Harvard

August 2010 (Revised November 2011)
Case

MindTree: A Community of Communities

By: David A. Garvin and Rachna Tahilyani

MindTree is a mid-sized Indian IT services company known for its knowledge management practices, its collaborative communities, and its strong culture and values. The CEO has set a goal of becoming a $1 billion company by 2014; to reach that goal, employees must create... View Details

Keywords: Learning; Corporate Entrepreneurship; Employee Relationship Management; Innovation and Invention; Knowledge Management; Leadership; Organizational Culture; Social and Collaborative Networks; Information Technology Industry; India

2012
Book

Banks as Multinationals

By: G. Jones

This is a revised edition of a comparative, international study which looks at the history of multinational banks. Researchers from the United States, Japan, Europe, and Australia survey the evolution of multinational banks over time and suggest a conceptual framework... View Details

Keywords: Business History; Multinational Firms and Management; Banks and Banking; Business Strategy; Geographic Location; Trends; Theory

February 2000 (Revised June 2003)
Case

Pepcid AC: Racing to the OTC Market

By: Charles King III, Alvin J. Silk, Ernst R. Berndt and Lisa R. Klein

Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy. View Details

Keywords: Competitive Advantage; Product Positioning; Markets; Research; Marketing Strategy; Product Development; Decision Choices and Conditions; Pharmaceutical Industry

23 Sep 2009
Working Paper Summaries

Operational Failures and Problem Solving: An Empirical Study of Incident Reporting

Keywords: by Julia Adler-Milstein, Sara J. Singer & Michael W. Toffel; Health

08 Aug 2018
Blog Post

Hands-on Experience in Hospitality

Before I came to HBS, I worked in consulting. I knew that I wanted a different experience for my summer and looked at multiple leadership development programs. One stood out: Marriott’s Management Acceleration Program. With Marriott, I’m... View Details

Keywords: Hospitality

November 1990 (Revised August 1992)
Case

American Airlines (B): Compensation and Cost Reduction

American Airlines' strategy in the 1990s calls for continued growth, improvements in customer service, and cost reduction. Central to cost reduction efforts is the need to contain labor costs. After having signed a very expensive new contract with its pilots' union in... View Details

Keywords: Cost Management; Labor Unions; Compensation and Benefits; Air Transportation Industry; United States

February 2009 (Revised August 2010)
Case

Dubai: Global Economy

By: Richard H. K. Vietor and Nicole Michele Forrest

This case, along with Saudi Arabia: “Modern Reform, Enduring Stability” (709-042), provides an opportunity to discuss Saudi Arabia's efforts to modernize, without really Westernizing, in sharp contrast to Dubai, a nearby Arab Emirate. As Saudi Arabia's development... View Details

Keywords: Development Economics; Non-Renewable Energy; Globalized Markets and Industries; Government and Politics; Growth and Development Strategy; Saudi Arabia; Dubai; Middle East

April 1995
Case

Minnetonka Corporation: From Softsoap to Eternity

Minnetonka Corp. which was founded in 1964, began as a niche player in the gift soap and novelty toiletries markets. In 1980, it entered--and managed to capture a piece of--the mass bar-soap market with pump-dispensed Softsoap liquid soap. In 1984, the company took on... View Details

Keywords: Innovation Strategy; Consumer Products Industry

April 1998 (Revised November 1999)
Case

Hambrecht & Quist

By: Thomas J. DeLong and Nicole Tempest

Hambrecht & Quist (H&Q), an investment bank headquartered in San Francisco, has a very unique culture relative to its Wall Street counterparts. Firm members and even competitors describe the culture as entrepreneurial, team-driven, non-bureaucratic, and... View Details

Keywords: Mergers and Acquisitions; Corporate Entrepreneurship; Investment Banking; Growth and Development Strategy; Emerging Markets; Organizational Culture; Competitive Advantage; Banking Industry; San Francisco

April 2015 (Revised April 2015)
Case

Yale University Investments Office: February 2015

By: Josh Lerner

David Swensen and the Investments Office staff must decide whether to continue to allocate the bulk of the university's endowment to illiquid investments—hedge funds, private equity, real estate—given the impact of the recent market turmoil. The case explores the risks... View Details

Keywords: Asset Management; Resource Allocation; Investment; Venture Capital; Investment Funds; Property; Private Equity

September 2013 (Revised November 2023)
Case

Antoine Leboyer and GSX

By: Richard S. Ruback and Royce Yudkoff

Antoine Leboyer (HBS '92) acquired the Swiss-based software company GSX in February 2008. He managed through the recession of 2008–2009, dealt with a tumultuous separation from the founder/owner, rebuilt the management team, and upgraded the company's software... View Details

Keywords: Acquisition; Small Business; Finance; Private Equity; Growth and Development Strategy; France; Switzerland

31 Oct 2023
Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

managers exposed to the business case were less inclined to promote a Black candidate than those who weren’t exposed to this messaging. Superficial efforts don’t stick, even if they generate early results Standing up an effective... View Details

Keywords: by Katherine Hutt Scott and Barbara DeLollis

Career Coach

Oscar Mak

Oscar is currently a Senior Director at NORD/LB, a leading bank in financing renewable energy and infrastructure projects. He previously led strategic investments (e.g., M&A, corporate VC, joint ventures) in North America for Toyota... View Details

Keywords: Auto/Transportation/Logistics; Consulting; Clean Technology; Energy; Energy; Startup - Joiner; Entrepreneurship

Career Coach

Mandy Xu

serving the client – and is happy to share her takeaways. She welcomes conversations with students looking for the right career fit post-MBA and enjoys dialogue around personal values and fulfillment. To book an appointment, please send Mandy an email. Work Experience:... View Details

16 Aug 2011
Working Paper Summaries

The International Politics of IFRS Harmonization

Keywords: by Karthik Ramanna; Accounting

May 1983 (Revised December 1987)
Case

Technical Data Corp.

By: William A. Sahlman

Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details

Keywords: Stocks; Entrepreneurship; Business Startups; Internet and the Web; Information Infrastructure; Mobile and Wireless Technology; Valuation; Negotiation Tactics; Mergers and Acquisitions; Corporate Strategy; Horizontal Integration; Information Industry; Service Industry