The PC Market - Publications - Faculty & Research

18 Nov 2013
Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

focusing on disruptive technologies, offers his analysis of the Twitter IPO phenomenon. In our second-year MBA elective Building and Sustaining a Successful Enterprise (a course developed by my colleague Clay Christensen), one of View Details

Keywords: by Chet Huber; Technology

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John... View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

06 Sep 2017
What Do You Think?

Summing Up: What Are the Limits of CEO Activism?

boardrooms to be corporate statespeople,” he commented. Investors may or may not be enthusiastic about CEO activism. (In Merck’s case, it doesn’t seem to have affected its stock value much. However, the View Details

Keywords: by James Heskett

June 2010
Teaching Note

Australia: The Riches and Challenges of Commodities (TN)

By: Laura Alfaro and Renee Kim

Teaching Note for 709007. View Details

Keywords: Futures and Commodity Futures; Financial Crisis; Demand and Consumers; Trade; Natural Environment; Business and Government Relations; Policy; Growth and Development Strategy; Australia

Citation

Purchase

2002
Other Unpublished Work

The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com

By: Benjamin Edelman

A new dataset collected by the author allows estimation of the effect on book sales of promotional listing on Amazon's editorial discretion pages. Following Goolsbee and Chevalier (2001), sales quantities are inferred from sales rank data freely available on Amazon's... View Details

Keywords: Online Advertising; Sales; Marketing Strategy; Web Sites; Competition; Books

Citation

Read Now

January 2014
Supplement

J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future

By: Elie Ofek, Jill Avery and Jose B. Alvarez

Rehired in April 2013, Myron E. "Mike" Ullman III was brought back to stabilize the retailer's business. Under Ron Johnson's "Fair and Square" program, sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash... View Details

Keywords: Decisions; Marketing Strategy; Retail Industry

Citation

Purchase

07 Sep 2016
What Do You Think?

How Can the Threat of Networks Be Reduced?

created by errors in the original coding or "windows" for hackers intentionally left in the network code by agents hoping to use them later to access and sell information. Ramo describes View Details

Keywords: by James Heskett

Das Narayandas

Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

01 Feb 2000
News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

Yoffie added that in the near future, "we won't be talking about Internet companies as something distinct because the Net will be so integrated into everything we do." That integration, panelist Walter... View Details

01 Apr 1997
News

The Businesslike Gourmet: Karen Page on America's Foodservice Industry

Karen Page (MBA '89) is a consultant to Fortune 500 food companies in marketing strategy, culinary trends, and new product development. With her husband, Andrew Dornenburg, a professional chef, she has written View Details

November 1989
Case

CPC International: The Shift from Corn Refining to Consumer Goods

By: Ray A. Goldberg

Keywords: Marketing

Citation

Find at Harvard

December 2005
Article

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply... View Details

Keywords: Opportunities; Consumer Behavior; Research; Pharmaceutical Industry

Citation

Find at Harvard

Read Now

2021
Working Paper

Assessing the Strength of Network Effects in Social Network Platforms

By: Marco Iansiti

Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details

Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms

Citation

Read Now

11 Oct 2022
Research & Ideas

Shrinking the Racial Wealth Gap, One Mortgage at a Time

Taints Customer Service: Evidence from 6,000 Hotels A World of Difference: What Keeps Companies from Becoming More Inclusive Measuring the Perceived Liquidity of the Corporate Bond View Details

Keywords: by Rachel Layne; Financial Services

03 Oct 2023
Blog Post

Hire an MBA: The Benefits and Misconceptions for Startups

they can add. Sample projects might include: Competitive/Pricing Analysis Market Analysis & Segmentation Business Partner Evaluations Due diligence & ROI analysis New Business Development It is not uncommon for second years who... View Details

Keywords: All Industries; Entrepreneurship

October 2001 (Revised November 2001)
Case

Provident Life and Accident Insurance: The Acquisition of Paul Revere

By: Mihir A. Desai, Frank Williamson, Mark Veblen and Yuming Zou

Provident Life & Accident Insurance Co. has made an initial bid to acquire a primary competitor, Paul Revere, from conglomerate, Textron. The due diligence process uncovers a significant block of problematic disability insurance policies. Provident is forced to assess... View Details

Keywords: Insurance; Financial Management; Mergers and Acquisitions; Policy; Investment; Business Strategy; Cash Flow; Price; Bids and Bidding; Financial Reporting; Business Conglomerates; Insurance Industry; Service Industry

Citation

Educators

Purchase

December 1998 (Revised April 1999)
Case

Mind of the Market: Top Down Cognitive Processes, Primer Six

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

Citation

Find at Harvard

18 Oct 2006
Research & Ideas

New at the Helm: A Talk with HBS Dean Light

with markets and investment. In addition, he worked half-time with a Boston-based management consulting firm on the strategy problems of several important corporate clients. He soon decided to focus his full... View Details

Keywords: by Roger Thompson; Education