Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (6,166) Arrow Down
Filter Results: (6,166) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (14,248)
    • Faculty Publications  (6,166)

    Show Results For

    • All HBS Web  (14,248)
      • Faculty Publications  (6,166)

      Marketing Services IndustryRemove Marketing Services Industry →

      ← Page 294 of 6,166 Results →

      Are you looking for?

      →Search All HBS Web
      • July 1987 (Revised May 1991)
      • Case

      Merrill Lynch Capital Partners, Inc.

      By: Samuel L. Hayes III
      Keywords: Financial Services Industry
      Citation
      Find at Harvard
      Related
      Hayes, Samuel L., III. "Merrill Lynch Capital Partners, Inc." Harvard Business School Case 288-009, July 1987. (Revised May 1991.)
      • July 1987
      • Case

      Sun Refining and Marketing Co. (A)

      By: D. Quinn Mills and G Bruce Friesen
      Keywords: Energy Industry
      Citation
      Find at Harvard
      Related
      Mills, D. Quinn, and G Bruce Friesen. "Sun Refining and Marketing Co. (A)." Harvard Business School Case 488-004, July 1987.
      • July 1987 (Revised May 1993)
      • Case

      Atlas Copco (A): Gaining and Building Distribution Channels

      By: V. Kasturi Rangan
      Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it... View Details
      Keywords: Growth and Development; Marketing Channels; Market Entry and Exit; Market Participation; Distribution Channels; Failure; Industrial Products Industry; Sweden; United States
      Citation
      Educators
      Purchase
      Related
      Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels." Harvard Business School Case 588-004, July 1987. (Revised May 1993.)
      • June 1987 (Revised May 1990)
      • Case

      John Deere Component Works (B)

      By: Robert S. Kaplan
      Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details
      Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Consumer Products Industry
      Citation
      Educators
      Purchase
      Related
      Kaplan, Robert S. "John Deere Component Works (B)." Harvard Business School Case 187-108, June 1987. (Revised May 1990.)
      • June 1987 (Revised July 2004)
      • Case

      Textile Corporation Building, The

      By: William J. Poorvu
      Describes the potential acquisition of a downtown office building in Boston through a sealed bid auction. The prospective buyer analyzes in detail all elements of the income and expense statements, calculates the effect of all improvements, and imputes a purchase price... View Details
      Keywords: Mergers and Acquisitions; Property; Bids and Bidding; Auctions; Price; Asset Pricing; Real Estate Industry; Boston
      Citation
      Educators
      Purchase
      Related
      Poorvu, William J. "Textile Corporation Building, The." Harvard Business School Case 387-189, June 1987. (Revised July 2004.)
      • June 1987 (Revised September 1997)
      • Case

      Mebel, Doran & Co.

      By: Samuel L. Hayes III
      Puts the student in the position of a senior official of a major New York investment bank who discovers that information has leaked to the market on a confidential takeover plan that was being developed by a corporate client. The official has to decide how to deal with... View Details
      Keywords: Ethics; Decision Choices and Conditions; Investment Banking; Mergers and Acquisitions; Crisis Management; Banking Industry; Banking Industry
      Citation
      Find at Harvard
      Related
      Hayes, Samuel L., III. "Mebel, Doran & Co." Harvard Business School Case 287-001, June 1987. (Revised September 1997.)
      • May 1987 (Revised February 2000)
      • Case

      Codman & Shurtleff, Inc.: Planning and Control System

      By: Robert L. Simons
      Detailed description of the planning and control systems in use at Johnson & Johnson. Focuses on the actions of managers in one subsidiary in revising budget targets. Illustrates intensive strategic planning and financial planning process in a large, decentralized... View Details
      Keywords: Strategic Planning; Planning; Forecasting and Prediction; Accounting Audits; Budgets and Budgeting; Business Strategy; Financial Management; Business or Company Management; Management Systems; Public Administration Industry; Public Administration Industry
      Citation
      Educators
      Purchase
      Related
      Simons, Robert L. "Codman & Shurtleff, Inc.: Planning and Control System." Harvard Business School Case 187-081, May 1987. (Revised February 2000.)
      • April 1987 (Revised October 1989)
      • Case

      Winchell Lighting, Inc. (A)

      By: Robin Cooper and Robert S. Kaplan
      Designed to teach students how to trace marketing costs to products. View Details
      Keywords: Cost Accounting; Marketing; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Cooper, Robin, and Robert S. Kaplan. "Winchell Lighting, Inc. (A)." Harvard Business School Case 187-074, April 1987. (Revised October 1989.)
      • March 1987 (Revised May 1988)
      • Case

      Inland Steel Co. Product Policy (A): Changing Markets and Technology

      By: Benson P. Shapiro and Lawrence B. Levine
      Keywords: Product Marketing; Steel Industry
      Citation
      Find at Harvard
      Related
      Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (A): Changing Markets and Technology." Harvard Business School Case 587-134, March 1987. (Revised May 1988.)
      • March 1987 (Revised August 1988)
      • Case

      Public Service Co. of Oklahoma (A)

      By: Michael Beer
      Keywords: Utilities Industry
      Citation
      Find at Harvard
      Related
      Beer, Michael. "Public Service Co. of Oklahoma (A)." Harvard Business School Case 487-008, March 1987. (Revised August 1988.)
      • March 1987 (Revised October 1993)
      • Case

      Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program

      By: W. Earl Sasser
      In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew... View Details
      Keywords: Motivation and Incentives; Managerial Roles; Retention; Employees; Performance Improvement; Recruitment; Problems and Challenges; Compensation and Benefits; Food and Beverage Industry; Food and Beverage Industry; Boston
      Citation
      Educators
      Purchase
      Related
      Sasser, W. Earl. "Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program." Harvard Business School Case 687-063, March 1987. (Revised October 1993.)
      • February 1987 (Revised October 1989)
      • Teaching Note

      Rohm and Haas (A): New Product Marketing Strategy, Teaching Note

      By: V. Kasturi Rangan
      Teaching Note for (9-587-055). View Details
      Keywords: Chemical Industry
      Citation
      Purchase
      Related
      Rangan, V. Kasturi. "Rohm and Haas (A): New Product Marketing Strategy, Teaching Note." Harvard Business School Teaching Note 587-129, February 1987. (Revised October 1989.)
      • February 1987 (Revised March 2006)
      • Case

      Arley Merchandise Corporation

      By: William E. Fruhan Jr.
      Involves the initial public offering of a firm's stock. The offering includes a money-back guarantee to investors from the issuing firm which comes in the form of a "put" option. Option valuation is thus an important issue in this case. View Details
      Keywords: Initial Public Offering; Stocks; Cases; Valuation; Stock Options; Apparel and Accessories Industry; Apparel and Accessories Industry
      Citation
      Educators
      Purchase
      Related
      Fruhan, William E., Jr. "Arley Merchandise Corporation." Harvard Business School Case 287-063, February 1987. (Revised March 2006.)
      • February 1987 (Revised February 2000)
      • Case

      Polysar Limited

      By: Robert L. Simons
      Canada's largest chemical company produces and markets butyl rubber in two divisions, each treated as a profit center. The new plant in the North American Division operates below capacity resulting in a significant volume variance and an operating loss. The European... View Details
      Keywords: Loss; Profit; Financial Management; Volume; Performance Capacity; Financial Statements; For-Profit Firms; Market Participation; Chemical Industry; Chemical Industry; Canada
      Citation
      Educators
      Purchase
      Related
      Simons, Robert L. "Polysar Limited." Harvard Business School Case 187-098, February 1987. (Revised February 2000.)
      • February 1987
      • Case

      PBS National Advertising Plan

      By: Stephen A. Greyser
      Keywords: Advertising; Media; Media and Broadcasting Industry
      Citation
      Find at Harvard
      Related
      Greyser, Stephen A. "PBS National Advertising Plan." Harvard Business School Case 587-152, February 1987.
      • Article

      A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms

      By: Rohit Deshpandé and Gerald Zaltman
      Citation
      Related
      Deshpandé, Rohit, and Gerald Zaltman. "A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms." Journal of Marketing Research (JMR) 24, no. 1 (February 1987): 114–118.
      • December 1986 (Revised August 1987)
      • Case

      Merrill Lynch & Co., Inc.--1986

      By: Andre F. Perold
      Keywords: Financial Services Industry
      Citation
      Find at Harvard
      Related
      Perold, Andre F. "Merrill Lynch & Co., Inc.--1986." Harvard Business School Case 287-047, December 1986. (Revised August 1987.)
      • December 1986 (Revised January 1998)
      • Case

      Chaparral Steel (Abridged)

      By: Kim B. Clark
      Examines a major capacity expansion proposal of Chaparral Steel, a steel minimill. Gives students the opportunity to evaluate the proposed expansion in the context of the competitive environment, market demand, technological choice, and the demands of a global... View Details
      Keywords: Expansion; Performance Capacity; Steel Industry
      Citation
      Find at Harvard
      Related
      Clark, Kim B. "Chaparral Steel (Abridged)." Harvard Business School Case 687-045, December 1986. (Revised January 1998.)
      • December 1986 (Revised November 1989)
      • Case

      Hewlett-Packard: Manufacturing Productivity Division (A)

      By: Benson P. Shapiro and Lawrence B. Levine
      In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details
      Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry
      Citation
      Find at Harvard
      Related
      Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A)." Harvard Business School Case 587-101, December 1986. (Revised November 1989.)
      • December 1986 (Revised December 1987)
      • Case

      Hewlett-Packard: Manufacturing Productivity Division (B)

      By: Benson P. Shapiro and Lawrence B. Levine
      Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the... View Details
      Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry
      Citation
      Educators
      Purchase
      Related
      Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B)." Harvard Business School Case 587-102, December 1986. (Revised December 1987.)
      • ←
      • 294
      • 295
      • …
      • 308
      • 309
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.