Publications

September 1988
Case

Honeywell, Inc.: International Organization for Commercial Avionics (B)

By: Frank V. Cespedes

Keywords: Change Management; Marketing; Global Range; Aerospace Industry

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09 Oct 2019
Research & Ideas

For Better Ideas, Bring the Right People to the Brainstorm

moment that launches a powerful idea or brilliant product. Managers can use these insights to form teams that create better ideas. “Much of innovation is premised on the idea that you should talk to other people to generate ideas,” says... View Details

Keywords: by Michael Blanding

01 Dec 2000
News

Books

have implemented balanced scorecards, the performance management system that the pair developed in 1992. In The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment, the authors delve into... View Details

Keywords: Rogelio Fussa; Publishing Industries (except Internet); Information

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

For marketers, how big is the World Cup? Its power can't be overstated. Some 3 billion people will watch the tournament, and marketers will spend hundreds of millions of dollars to engage their attention. FIFA, the governing body of... View Details

Keywords: Garry Emmons

05 Jul 2017
Research & Ideas

Are Stockbrokers Illegally Leaking Confidential Information to Favored Clients?

investors” “Our findings highlight that an important source of returns for fund managers in the stock market is not their superior skill or investment acumen,” the authors write. “Rather, some View Details

Keywords: by Carmen Nobel; Financial Services

September 1999 (Revised February 2004)
Case

Juice Guys (B)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

August 2007
Case

Satelite Distribuidora de Petroleo

By: Lynda M. Applegate and Andrea M.A.F. Minardi

Marcelo Alecrim, the owner of SAT, a gas distribution company in Brazil, envisioned many growth opportunities but lacked financial resources to pursue them. He was approaching an American private equity fund to raise money. Describes Alecrim's challenge in creating SAT... View Details

Keywords: Business Model; Entrepreneurship; Private Equity; Growth and Development Strategy; Emerging Markets; Utilities Industry; Brazil

02 Jun 2003
What Do You Think?

What Can Aspiring Leaders Be Taught?

undergraduate or graduate level of education for leadership, such efforts should strive to provide a context in which individuals can draw their own conclusions regarding such topics of vital importance for future leaders. Further, courses in functional subjects such... View Details

Keywords: by James Heskett

01 Sep 2013
News

The New Rules of E-Commerce

(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of... View Details

Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade

Web

Courses by Faculty - Course Catalog

Spring 2026 Q4 1.5 Dwight Angelini Real Estate Investing Finance Spring 2026 Q3 1.5 Eva Ascarza Managing Customers for Growth Marketing Fall 2025 Q2 1.5 ^ back to top B Course Title Area Term Quarter Credits... View Details

July 2016
Supplement

The EC Rains on Oracle/Sun (B)

By: Lena G. Goldberg

Supplements the (A) case. View Details

Keywords: Law; Antitrust; EC Regulation; Mergers and Acquisitions; Multinational Firms and Management; International Relations; Laws and Statutes; Monopoly; Business and Government Relations; Technology Industry; European Union; United States

26 Apr 2011
Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details

Keywords: by Staff; Energy; Utilities

06 Sep 2016
First Look

September 6, 2016

September 2016 Harvard Business Review How to Tackle Your Toughest Decisions By: Badaracco, Joseph L. Abstract—The toughest calls managers have to make come in situations when they have worked hard to gather the facts and have done the... View Details

Keywords: Carmen Nobel

October 2007 (Revised April 2009)
Case

TH!NK: The Norwegian Electric Car Company

By: Joseph B. Lassiter III and David Kiron

On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details

Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Auto Industry; Green Technology Industry; Europe; Norway

December 1998
Case

NHL 1998: "The Coolest Game in Nagano"

By: Stephen A. Greyser and Kirk A. Goldman

Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details

Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion