Filter Results:
(6,271)
Show Results For
- All HBS Web
(6,271)
- People (3)
- News (1,338)
- Research (4,166)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,900)
Show Results For
- All HBS Web
(6,271)
- People (3)
- News (1,338)
- Research (4,166)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,900)
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
caused by information overload, and an increase in employees' ability to respond readily to customer needs. Inclusion: At its best, interpersonal conversation is an equal-opportunity proposition. It invites all participants to put their... View Details
Keywords: Re: Boris Groysberg
- 03 Dec 2012
- HBS Case
HBS Cases: Against the Grain
without an easily identifiable response. As Jim spotted an increasing number of red flags during his hectic summer in Tanzania, he had to consider not only his US employer and his HBS position, but also his local client, his client's employees and their families, View Details
- 24 Mar 2021
- News
Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education
groundbreaking accelerator promoting financial inclusion and access to capital for early-stage, technology-enabled companies led by women and multicultural entrepreneurs. Young companies accepted to the program receive mentorship, access to networks, and View Details
Keywords: Margie Kelley
- 15 Dec 2015
- First Look
December 15, 2015
his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting overlooked View Details
Keywords: Carmen Nobel
- 17 Jan 2012
- First Look
First Look: January 17
PublicationsUncommon Service: How to Win by Putting Customers at the Core of Your Business Authors:Frances Frei and Anne Morriss Publication:Harvard Business Review Press, forthcoming An abstract is not available at this time.... View Details
Keywords: Sean Silverthorne
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
heterogeneity in consumer sophistication could explain the prevalence and persistence of misconduct at such firms. Misconduct is concentrated at firms with retail customers and in counties with low education, elderly populations, and high... View Details
Keywords: by Sean Silverthorne
- 30 Oct 2006
- First Look
First Look: October 31, 2006
customer service—to build his business. Covers the first 50 years of American Airlines' history, beginning with its role as an industry consolidator in the late 1920s. Smith's strategic and operational choices in building American... View Details
Keywords: Sean Silverthorne
- 13 Sep 2004
- Research & Ideas
Cash and the Woman-Owned Business
customers and suppliers; they also provide an important buffer against revenue fluctuations in times when the business meets bumps in the road. Your entrepreneurial investment helps the business get some breathing space while it builds a... View Details
- Web
Maggie Sanchez (MBA 1990) on Purpose-Driven Board Leadership - Blog: RGE Report
Sanchez says: “‘When someone says yes to you, don’t say no!’” Navigating Leadership Challenges Sanchez reminds aspiring directors that board leadership is about curiosity and asking, “Where’s the future?” Whether it’s understanding View Details
- 01 Sep 2005
- News
WATER Ltd.
electric-power generation) require purified water that is treated to much higher standards than drinking water. He observes, “In North America and around the world, industrial customers are increasingly interested in how water quality... View Details
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
retail investors much more as being like customers or employees of the company—even using a computer system to track preferences. They have both received awards by IR magazine for good investor relations. So in some ways these cases show... View Details
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
Amgen people is helping to cure patients and improving their quality of life." « Back Information Plus Imagination In this era of connectivity and universal access, Michael R. Bloomberg (MBA '66) has found a niche based on customization... View Details
- 01 Dec 1997
- News
Growing Together
customers and the community, and differentiates us from our competitors," explains Jackson. "It's all part of our business strategy for leading BankBoston into the 21st century and is consistent with the philosophy of managing with values... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 01 Dec 2012
- News
From Where We Stand
across functions, businesses, and your industry. Engage your peers to deliver solutions to real business problems. Know the customer and the competitor. When you are at the top, be a talent magnet and then build the next generation of... View Details
- 23 Jan 2008
- First Look
First Look: January 23, 2008
his management team. Students are provided with the opportunity to evaluate this response in terms of its impact on customer relations, growth prospects, and ongoing operations for JetBlue. Purchase this case:... View Details
Keywords: Martha Lagace
- 01 Mar 2011
- News
James McNerney Jr.
systems. What does it mean to be globally competitive in today’s economy? From a business fundamentals perspective, you win through innovation, low cost, or better customer service; in my opinion, innovation is the most sustainable... View Details
- 13 Jan 2015
- First Look
First Look: January 13
brands. He describes four different ad types and explains how each can influence multitasking consumers. To create an effective media mix, he recommends that companies take advantage of lean advertising principles and adopt a sequential approach to capture View Details
Keywords: Sean Silverthorne
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
indirect actions” The flip side of Walmart's policy of providing everyday low prices to its customers is its goal of securing everyday low costs for Walmart. The guideline given to Walmart buyers is to achieve low costs, a motto that its... View Details
- 15 May 2012
- First Look
First Look: May 15
changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points continued to shift. Home Depot's... View Details
Keywords: Carmen Nobel