Publications

21 May 2019
Cold Call Podcast

If the Key to Business Success Is Focus, Why Does Amazon Work?

Keywords: Re: Sunil Gupta; Retail

01 Dec 2003
Research & Ideas

Sometimes Success Begins at Failure

that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details

Keywords: by Henry Chesbrough; Health; Pharmaceutical

October 1999 (Revised October 2005)
Case

Autobytel.com

By: Youngme E. Moon

Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry

Web

Law, Management and Entrepreneurship - Course Catalog

Contracts: PE – Part II Day 6: Contracts – Earnout Provisions Module 2: Additional Building Blocks Day 7: Torts and Toxic Torts Day 8: IP – Patents and Patent Licenses Day 9: IP – Copyrights Day 10: Litigation and Litigation Strategy Day... View Details

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

no longer being used as just a tactical resource, it's now fundamentally influencing business strategy and competition," says Richard L. Nolan, MBA Class of 1942 Professor of Business Administration, who teaches in the School's Management... View Details

Keywords: Elaine Gottlieb

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative strategy and felt well-prepared for the challenge. The program helped me... View Details

Keywords: All Industries

Profile

Mallika Ahluwalia

marketing – things I hadn't been exposed to before. In the Strategy class, we've had a number of cases about the importance of a unique value proposition – something any social enterprise needs to think more... View Details

21 May 2001
Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

A. Bartlett, and Peter Moran. "One of the hikers immediately reaches for his running shoes. 'You cannot outrun a tiger,' reminds his partner. "'Yes,' he responds, but all I have to do is outrun you.'" That little tale may make for a good joke among colleagues but it's... View Details

Keywords: by Martha Lagace

March 2024
Teaching Note

Sonder Holdings Inc.: Using Technology to Solve Hospitality's Frictions

By: John A. Deighton and Leora Kornfeld

Teaching Note for HBS Case No. 922-039. Digital disruption is challenging the hospitality industry. Traditional hotels face competition from platforms, most visibly Airbnb but also the homeshare divisions of online travel agencies such as Expedia and Booking.com, that... View Details

Keywords: Digital Platforms; Disruptive Innovation; Competition; Market Participation; Accommodations Industry

June 2007
Teaching Note

SAP: Industry Transformation (TN)

By: Andrei Hagiu and Pai-Ling Yin

Teaching note to 707435. View Details

Keywords: Transformation; Competitive Advantage; Problems and Challenges; Market Entry and Exit; Information Technology Industry

April 1971 (Revised February 1984)
Case

Gould, Inc.: Graphics Division

Describes the decision of a battery manufacturer to diversify into the computer field through acquisition and the development of a new product. Among the issues to be discussed are the company product fit, phases in new product introduction, product positioning, and... View Details

Keywords: Diversification; Market Entry and Exit; Acquisition; Product Development; Computer Industry; Battery Industry

01 Jun 2009
News

Too Big To Fail

Capitol Hill. The Case for More Regulation Looking at the historical record, Moss makes a strong case that targeted government regulation of financial markets has worked in the past to lower risk and instill consumer confidence. “From the... View Details

Keywords: Roger Thompson; federal bailouts; Credit Intermediation and Related Activities; Finance

July 2019 (Revised November 2019)
Case

Osaro: Picking the Best Path

By: William R. Kerr, James Palano and Bastiane Huang

The founder of Osaro saw the potential of deep reinforcement learning to allow robots to be applied to new applications. Osaro targeted warehousing, already a dynamic industry for robotics and automation, for its initial product—a system which would allow robotic arms... View Details