Harvard School - Publications - Faculty & Research

30 Jan 2018
First Look

January 30, 2018

continues to evolve. We believe that achieving systemic impact is a dynamic process requiring continuous adjustments in strategy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53822 Harvard Business View Details

Keywords: Sean Silverthorne

November 1988 (Revised July 1998)
Case

WaterTest Corporation

Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a... View Details

Keywords: Business Startups; Customers; Entrepreneurship; Data and Data Sets; Marketing Strategy

Citation

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One More Way the Startup World Hampers Women Entrepreneurs

Before launching new products, entrepreneurs are often filled with doubt: Will their ideas successfully take off in the marketplace—or will they fall flat? To cut down on uncertainty, creators can post their inventions on platforms such as Product Hunt, where early... View Details

Keywords: by Michael Blanding