Publications

09 Mar 2010
First Look

First Look: March 9

Economy (BGIE) Catherine S.M. Duggan, Aldo Musacchio, and Matthew C. WeinzierlHarvard Business School Course Overview 710-045 An abstract is unavailable at this time. Purchase this course... View Details

Keywords: Martha Lagace

Web

Understanding Entrepreneurial Opportunity in Kazakhstan - Global Activities 2020

research in the region. “These are fascinating markets with big opportunities,” Ivashina says. “For students who come from the United States or Europe, these cases expose them to something new and test their understanding of View Details

September 2019 (Revised June 2020)
Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta

In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details

Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan

Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Business Book Award Bronze Medal in the Business Ethics category for Deep Purpose (Harper Business, 2022). 2022 Lauren H. Cohen : Winner of the 2022 First Prize in the Chicago Quantitative Alliance Academic... View Details

05 Aug 2013
Research & Ideas

To Buy Happiness, Purchase an Experience

stuff," explains Norton, an associate professor of marketing at Harvard Business School. "But we have shown in research that stuff isn't good for you. It doesn't make you unhappy, but it doesn't make you... View Details

Keywords: by Carmen Nobel

26 Jan 2024
Blog Post

Career Advice from the Guests of the HBS Climate Rising Podcast

The HBS Business and Environment Initiative launched the Climate Rising podcast in 2019 to elicit insights from leaders working at the intersection of business and climate change. The podcast is particularly... View Details

Profile

Brandon Tieu

Coming to HBS is like... Arriving at HBS feels like parachuting into leadership camp where every day is a chapter from the best business book, but in an interactive format. The case discussions and conversations with peers allow you to... View Details

19 Sep 2019
News

How TiVo is trying to make a comeback

February 2012 (Revised August 2013)
Case

What's the Deal with LivingSocial?

By: Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini

Tim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"—in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the... View Details

Keywords: Marketing; Innovation and Invention; Advertising; Brands and Branding; Management; Web Services Industry

01 Oct 2014
What Do You Think?

Is Too Much Focus a Problem?

he continued, businesses can be 'raced' by drivers whose peripheral vision has failed. "They could see the clear track ahead of them as they initially led their markets but failed to notice the... View Details

Keywords: by James Heskett

Web

News & Commentary - Advancing Racial Equity

Professor Jan Hammond, chief marketing & communications officer Brian Kenny, and chief inclusion & diversity officer Terrill Drake. Vehement Arguments’: Romney Talks Importance of Free Speech at Harvard View Details

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

research organizations that partnered with business groups and regulatory bodies. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53310 The Decline of Big-Bank Lending to Small Business: Dynamic Impacts on Local Credit... View Details

Keywords: Sean Silverthorne

11 Jul 2006
First Look

First Look: July 11, 2006

performance. Firms that perform well were more market oriented, more competitive, and less consensual in terms of corporate cultures, and more open and participative in terms of organizational climates. Better Sales Networks Authors:Tuba... View Details

Keywords: Sean Silverthorne

February 2000 (Revised August 2000)
Case

Priceline WebHouse Club

By: Thomas R. Eisenmann and Jon K Rust

Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices... View Details

Keywords: Business Model; Strategy; Disruptive Innovation; Internet and the Web; Entrepreneurship; Retail Industry

09 Dec 2014
First Look

First Look: December 9

the new payment approach and considering how to improve the model. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/714515-PDF-ENG Harvard Business School Case 515-009 Marketing Marijuana in... View Details

Keywords: Sean Silverthorne

25 Feb 2020
News

Task Force

world following China’s path. “It was an incredibly powerful wave that I wanted to ride—to build a digital business that would help people in emerging markets use their smartphones to connect to View Details

Keywords: Julia Hanna; gig economy; Retail Trade

2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

SSRN

Read Now

12 Dec 2006
First Look

First Look: December 12, 2006

Working PapersNone available this week Cases & Course MaterialsAnalyzing Work Groups Harvard Business School Note 407-032 Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407032 Ayala Corp Harvard... View Details

Keywords: Martha Lagace

April 2020
Supplement

Oaktree: Pierre Foods Investment

By: Victoria Ivashina and Terrence Shu

This case is a setting to discuss “loan to own” investment strategy that is often pursued by distressed investors. The aftermath of the 2007 financial crisis left many companies with poor liquidity and limited ability to obtain credit. One of these companies was Pierre... View Details

Keywords: Distress Investing; Investment; Debt Securities; Strategy; Restructuring