Business Marketing - Publications - Faculty & Research

January 2018 (Revised August 2020)
Background Note

Continuous Software Development: Agile's Successor

By: Jeffrey J. Bussgang, Samuel Clemens and Olivia Hull

In recent years, the twin software development methodologies of continuous delivery and continuous deployment have risen to prominence in the start-up world and beyond. These methods have enabled technology companies large and small to accelerate their product... View Details

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29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

November 2019
Case

DeepMap: Charting the Road Ahead for Autonomous Vehicles

By: Shane Greenstein and Nicole Tempest Keller

Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that... View Details

Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Applications and Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry

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23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

that I've done over the course of the last 10 years has been field-based, working in conjunction with HBS student teams, partners in business and the nonprofit sector, and especially through the nonprofit that I founded, Doorways to... View Details

Keywords: by Martha Lagace; Financial Services

March 2008 (Revised April 2010)
Case

Ashdown Contracting

By: Joseph B. Lassiter III and Firas Alkhatib

Ashdown's "growth" plan called for Mustafa Khalaf to leave his job as Chief Operating Officer (COO) of Ashdown Contracting and to focus his attention on the growth of a separate business entity, Ashdown Pipeline, where Ashdown believed the greatest potential for the... View Details

Keywords: Entrepreneurship; Leadership; Growth and Development Strategy; Management Succession; Market Entry and Exit; Business Strategy

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31 Oct 2011
Research & Ideas

The Most Powerful Workplace Motivator

says Ian Larkin, an assistant professor in the Negotiation, Organizations & Markets Unit at Harvard Business School. "You should see the angry e-mails I get from students when they find out that a job... View Details

Keywords: by Carmen Nobel

22 May 2012
First Look

First Look: May 22

products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets require a process optimized for... View Details

Keywords: Sean Silverthorne

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

gatherings for social purposes, and the eventual opening up and recovery of the world economy. About the Authors Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business School. Ofer... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

07 Feb 2017
First Look

First Look at New Research: February 7

projects, and the implications of global markets and extreme valuations for what a company must achieve. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/817052-PDF-ENG Harvard Business School... View Details

Keywords: Sean Silverthorne

January 2006 (Revised April 2007)
Case

General Electric Healthcare, 2006

By: Tarun Khanna and Elizabeth Raabe

In January 2006, Joe Hogan, head of General Electric (GE) Healthcare Technologies, prepared to step into William Castell's shoes as CEO of GE Healthcare, the world's leading manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt acquired Amersham... View Details

Keywords: Corporate Entrepreneurship; Cost vs Benefits; Growth and Development Strategy; Mergers and Acquisitions; Machinery and Machining; Global Range; Multinational Firms and Management; Product Design; Technological Innovation; Expansion; Value Creation; Business Subsidiaries; Health Industry; Medical Devices and Supplies Industry

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April 2002 (Revised September 2002)
Case

Transformation of Seattle Public Schools, 1995-2002

Investigates the reform of the Seattle Public Schools from 1995 to 2002. To initiate reform in 1995, the district hired John Stanford, an Army general, and Joseph Olchefske, an investment banker, as the district's superintendent and chief financial officer,... View Details

Keywords: Management; Organizational Change and Adaptation; Leading Change; Organizational Structure; Education; Business Strategy; Public Administration Industry; Education Industry; Seattle

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21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

Many people equate luxury with excess and folly. Stella McCartney is not one of those people. A lifelong vegetarian and prominent player in the green fashion movement, the designer has shown that luxury and sustainability need not be mutually exclusive. Harvard View Details

Keywords: by Brian Kenny; Fashion

December 2012 (Revised April 2013)
Case

Olam: On a New Course

By: David E. Bell, Forest Reinhardt and Mary Shelman

From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production... View Details

Keywords: Risk Management; Leadership; Customer Value and Value Chain; Corporate Strategy; Organizational Culture; Environmental Sustainability; Expansion; Competitive Advantage; Agribusiness; Agriculture and Agribusiness Industry; Nigeria

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10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

research organizations that partnered with business groups and regulatory bodies. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53310 The Decline of Big-Bank Lending to Small Business: Dynamic Impacts on Local Credit... View Details

Keywords: Sean Silverthorne

01 Mar 2011
First Look

First Look: March 1

mind-set and will be expected to offer your CEO deep insights on key business decisions. This article explores those developments in more detail and explains other findings about the latest requirements in each of seven C-level jobs: CIO,... View Details

Keywords: Sean Silverthorne

March 2019 (Revised March 2023)
Case

Accion's Fintech Strategy

By: V. Kasturi Rangan, Michael Chu and Tricia Gregg

Accion, an NGO, had been a pioneer in microfinance since its entry into that sector in the early 1970s. Its investments in Banco Compartamos paid off, when the microfinance bank went IPO in 2007, leaving an influx of $138 million for Accion. Under a new CEO, Michael... View Details

Keywords: Fintech; Impact Investing; Financial Inclusion; Technological Innovation; Strategy; Strategic Planning; Performance Effectiveness; Non-Governmental Organizations; Microfinance; Financial Institutions; Business Growth and Maturation; Customer Focus and Relationships; Industry Growth

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11 Jul 2006
First Look

First Look: July 11, 2006

performance. Firms that perform well were more market oriented, more competitive, and less consensual in terms of corporate cultures, and more open and participative in terms of organizational climates. Better Sales Networks Authors:Tuba... View Details

Keywords: Sean Silverthorne

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

Regulators often punish companies for bad behavior—for instance, by fining them if they pollute the environment. But instead of focusing on what business leaders are doing wrong and constantly slapping their hands, government officials... View Details

Keywords: by Lane Lambert

13 Jul 2010
First Look

First Look: July 13

between the FASB and the IASB would allow GAAP to better respond to market forces. Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1413775 The Effect of Market Leadership in View Details

Keywords: Martha Lagace

2008
Casebook

The Rules of Globalization: Case Book

By: Rawi Abdelal

This is a book about the politics of the global economy — about how firms prosper by understanding those politics, or fail by misunderstanding them. Understanding the politics of globalization may once have been a luxury; it is now, for most high-level managers, simply... View Details

Keywords: Trade; International Finance; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Business and Government Relations

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