Publications

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September 2018
Case

Sealed Air Corporation: Deciding the Fate of VTID (Abridged)

By: Elie Ofek

In mid-2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details

Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry

September 2013 (Revised April 2014)
Teaching Note

Transitions Asia: Managing Across Cultures

By: Roy Y.J. Chua, Sharon Mozgai and Dawn Lau

The director of an interim executive research firm, Chee Lung Tham, faced a clash of culture and management styles when his mainland China client threatened to fire the American interim manager that Tham had assigned. The client, Wong Lung, ran a family-owned garment... View Details

Keywords: China; Cross-cultural Management; Family Business; Cross-Cultural and Cross-Border Issues; Management Style; Service Industry; China

February 2011 (Revised February 2011)
Supplement

The Auction for Burger King (A) (CW)

By: Malcolm P. Baker and David Lane

The courseware contains information on comparable firms and transactions as well as a forecasting model using the case data. View Details

Keywords: Forecasting and Prediction; Auctions; Market Transactions; Valuation; Service Industry

January 2011
Supplement

Exit Strategy (C)

By: Clayton S. Rose and Justine Kelly Lelchuk

Supplements the (B) case. View Details

Keywords: Resignation and Termination; Service Industry

July 1999 (Revised October 2001)
Case

Quickturn Design Systems, Inc. (D)

By: Jay W. Lorsch and Katharina Pick

Supplements the (A) case. View Details

Keywords: Patents; Governing and Advisory Boards; Behavior; Lawsuits and Litigation; Organizations; Acquisition; Corporate Governance; Service Industry

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November 2010 (Revised July 2011)
Case

FreshTec: Revolutionizing Fresh Produce

By: Jose B. Alvarez and Ryan Johnson

Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details

Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry

November 2009
Supplement

Airborne Express Video Supplement

By: Pankaj Ghemawat and Jan W. Rivkin

Keywords: Media; Service Industry

July 1989 (Revised April 1996)
Case

AUCNET: TV Auction Network System

The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector's opinion and objective character based data are used to conduct a realtime auction over computers and... View Details

Keywords: Information Technology; Market Entry and Exit; Auctions; Service Industry; Japan; United States

February 2006 (Revised January 2007)
Case

MercadoLibre.com

By: Francisco de Asis Martinez-Jerez, Joshua Bellin and James Robert Dillon

MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue... View Details

Keywords: Internet and the Web; Auctions; Service Industry; Latin America

October 2005
Case

Kinko's

Over the decades, Kinko's had forged a deep emotional bond with consumers by easing their anxiety and helping them solve pressing document processing problems. By 2003, however, consumer research revealed that a confusing retail experience had eroded some of this good... View Details

Keywords: Marketing Strategy; Customer Satisfaction; Service Industry

July 2005
Teaching Note

Rakuten (TN)

By: F. Warren McFarlan

Teaching Note to (9-305-050). View Details

Keywords: Service Industry; Japan

April 2005 (Revised July 2005)
Case

Ilene Lang and the Catalyst Search (A)

By: Myra M. Hart and Laura L. Nash

Catalyst, the nonprofit organization dedicated to championing women in professional ranks, is searching for a new president--only the third in its 42-year history. Ilene Lang, a corporate executive and entrepreneur with over 25 years of experience in high-tech... View Details

Keywords: Strategy; Nonprofit Organizations; Work-Life Balance; Job Search; Gender; Service Industry

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March 2004 (Revised May 2005)
Case

Shurgard Self-Storage: Expansion to Europe

By: Richard G. Hamermesh and Indra Reinbergs

Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details

Keywords: Private Equity; Valuation; Business Model; Governing and Advisory Boards; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Service Industry; Belgium; France; Sweden; United States; Europe

November 2001 (Revised April 2003)
Case

Camp Dresser & McKee: Getting Incentives Right

By: Ashish Nanda

"If you try to use money to motivate behavior, you are in a powerful and dangerous place, especially with engineers and scientists," remarked Tom Furman, CEO of Camp Dresser & McKee, Inc. (CDM), a consulting environmental engineering firm. Historically, CDM had... View Details

Keywords: Motivation and Incentives; Compensation and Benefits; Service Industry

April 2001 (Revised January 2007)
Teaching Note

Rent-Way, Inc. (A) and (B) TN

By: David F. Hawkins

Teaching Note for (9-101-089) and (9-101-090). View Details

Keywords: Service Industry

March 2001 (Revised July 2004)
Case

Adecco SA's Acquisition of Olsten Corp

In the summer of 1999, Adecco SA, one of the world's leading staffing companies, was in the midst of attempting to acquire the staffing operations of Olsten Corp., a U.S. firm. This case analyzes the economics of the staffing industry, basic valuation, cross-border... View Details

Keywords: Financial Condition; Acquisition; Cross-Cultural and Cross-Border Issues; Service Industry; United States

March 2001 (Revised July 2001)
Case

Rent-Way, Inc. (B)

By: David F. Hawkins

The company acquires RentaVision, Inc. and writes inventory down as part of acquisition accounting. View Details

Keywords: Accounting; Fair Value Accounting; Acquisition; Service Industry

March 2001 (Revised April 2002)
Case

Rent-Way, Inc. (A)

By: David F. Hawkins

The company uses the units of activity method to account for its rental inventory. A prominent hedge fund advisor recommends the company's stock be sold short. View Details

Keywords: Mathematical Methods; Stock Shares; Fair Value Accounting; Quality; Investment Funds; Service Industry

August 2000
Case

Monster.com

By: Jeffrey F. Rayport

Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and... View Details

Keywords: Internet and the Web; Entrepreneurship; Brands and Branding; Service Industry