Publications

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30 Apr 2001
Research & Ideas

New Paths to Success in Asia

what doesn't. China knows it has a huge price advantage in terms of production capability if it can make the Internet work to its advantage to market goods to the West. American managers are still reeling... View Details

Keywords: by Alejandro Reyes & Deborah Blagg

Web

Creating Brand Value - Course Catalog

in value created through brands in the consumer and retail space. It is appropriate for: Marketing professionals charged with creating, nurturing, and managing brand value; Entrepreneurs looking to create... View Details

15 Oct 2008
First Look

First Look: October 15, 2008

of Maine by Colgate—to ascertain what is distinctive about the merger process and to analyze the elements critical to success. We develop suggestions about how other companies considering similar arrangements might best manage the process... View Details

Keywords: Martha Lagace

November 2009 (Revised March 2011)
Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville

By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details

Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry

2023
Working Paper

Financial and Informational Integration Through Oracle Networks

By: Lin William Cong, Eswar Prasad and Daniel Rabetti

Oracles are software components that enable data exchange between siloed blockchains and external environments, enhancing smart contract capabilities and platform interoperability. We find that oracle integration is positively associated with total value locked and... View Details

Keywords: Decentralized Finance; Blockchain; Smart Contract; International Economy; Interoperability; Risk Sharing; Applications and Software; Financial Markets; Economics; Risk Management

SSRN

September 2009
Article

Deterring Online Advertising Fraud Through Optimal Payment in Arrears

By: Benjamin Edelman

Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can... View Details

Keywords: Cost Management; Misleading and Fraudulent Advertising; Profit; Online Advertising; Advertising Industry

Read Now

summer 2001
Article

Branding Means Connecting

By: Nancy F. Koehn

Keywords: Brands and Branding; Customer Relationship Management

March 2020 (Revised April 2021)
Case

Odebrecht's 'Transformation Journey' (A)

By: Suraj Srinivasan, Lynn S. Paine, Ruth Costas and Mariana Cal

At the center of one of the largest corruption scandals in Latin America, Brazilian conglomerate Odebrecht signed a leniency agreement with American, Swiss and Brazilian prosecutors in 2016 admitting to paying bribes in 12 countries. In an effort to regain financial... View Details

August 2008
Supplement

Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips

By: John A. Quelch

A series of advertising clips that were prepared for television advertising to accompany the "Talk to Chuck" advertising campaign of Charles Schwab and Co. View Details

Keywords: Decisions; Business or Company Management; Advertising Campaigns; Financial Services Industry

30 Jun 2017
News

Rebuilding the Girl Scouts Brand

Photos by Chris Taggart Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016,... View Details

Keywords: April White

01 Oct 1998
News

Merton Named University Professor

Harvard's most distinguished professorial posts. "Bob Merton has done seminal work in enlarging our theoretical and practical understanding of financial markets and how to manage risk," said Harvard... View Details

01 Sep 2003
News

CGLV Plenary Session

academia and focused on executive compensation, limits to board effectiveness, capital market intermediaries, and management education. A principal goal of CGLV is to encourage specific actions that will... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

05 Oct 2009
Research & Ideas

The Vanguard Corporation

were going to succeed and prosper needed to manage risks better, have a stronger sense of purpose to motivate their employees, and satisfy a public already agitated about scandals such as Enron in the corporate world. What I didn't see... View Details

Keywords: by Sean Silverthorne

01 Jun 2018
News

June 2018 Alumni and Faculty Books

fair trade collaborated with regulators to create codes of fair competition and influenced the administrative state’s public-private approach to market regulation. New Deal partnerships in planning borrowed from those efforts to View Details

01 Dec 2008
News

Letters to the Editor

any marketing cases on the Hispanic market in the last 100 years. Too bad Ted is not around. Jorge E. Reynardus (MBA ’73) New York, NY Professional Managers and HBS The history... View Details

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

found the whole thing perplexing. “We show that people are prone to sharing more information in the very context in which it's more dangerous to share.” "I didn't understand why people were putting all this information out there," says John, now an assistant professor... View Details

Keywords: by Carmen Nobel

January 2005 (Revised November 2005)
Case

Gobi Partners: October 2004

By: G. Felda Hardymon and Ann Leamon

The general partners of Gobi Partners, a venture fund located in Shanghai, are trying to decide the best way to raise money for their first fund. Their strategy of investing in early-stage digital media companies in China was well-received by strategic investors--IBM... View Details

Keywords: Decision Choices and Conditions; Venture Capital; Private Equity; Investment; Goals and Objectives; Emerging Markets; Problems and Challenges; Conflict Management; Shanghai

September 2005 (Revised January 2006)
Case

Yum! Brands, Inc: A Corporate Do-Over

By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman

Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details

Keywords: Product; Brands and Branding; Service Operations; Expansion; Trade; Leadership Development; Business or Company Management; Food and Beverage Industry; Retail Industry