Publications

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Career Coach

Laurie Matthews

Whether working with clients on their own leadership development or focusing on navigating a particular career juncture, Laurie helps her clients crack their own codes to figure out how to make the most of their professional and life... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products

September 1996 (Revised March 1999)
Case

EMDICO (A)

By: John A. Quelch

The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Consumer Products Industry; Consumer Products Industry; Saudi Arabia

June 1994
Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport

Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details

Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Consumer Products Industry; Consumer Products Industry; Europe

Dawn holds over 30 years as a C-level executive, consumer operator, and board member. Most recently, she served as the CEO of Credo Beauty, named “World’s Most Innovative Beauty Company” by FastCo. Right of... View Details

Keywords: Consumer Products and Services (B2C)

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

software, consumer electronics, and pharmaceuticals. Such companies hold many important patents and boast R&D labs that rival facilities at the best universities in the... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

"While the energy industry has been in the forefront of a demand for more information from a broad group of stakeholders, this demand is becoming more and more common... View Details

Keywords: by Martha Lagace; Energy; Utilities

13 Oct 2010
Research & Ideas

How Government can Discourage Private Sector Reliance on Short-Term Debt

to be a bit cautious, however. When the level of public debt is high, investors demand for short-term safe securities is most likely satiated, meaning that there is not much the government can do to affect the relative prices of long-... View Details

Keywords: by Staff; Financial Services

October 1993 (Revised December 2003)
Case

Bausch & Lomb: Regional Organization

By: John A. Quelch

The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry

31 Mar 2011
News

Building an Online Swap Shop

on paper: ‘Yeah, sure, we’re just going to create demand here and supply here, and it’s all going to work out.’ Even now, we’re still dealing with big challenges.” Soon after... View Details

Keywords: Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores

29 Mar 2016
First Look

March 29, 2016

scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the... View Details

Keywords: Sean Silverthorne

19 Aug 2017
News

Getting Off the Well-worn Farm Track

As CEO of Landcorps, New Zealand’s largest farming company, Steven Carden (MBA 2003) is a careful observer of food trends. "My job, given that we have got a million acres of land, and that it takes a long time to shift from one land use... View Details

Keywords: Food Manufacturing; Manufacturing; Agriculture

October 1981 (Revised April 1984)
Case

H.J. Heinz Co.: The Administration of Policy (A)

Relates the April 1979 discovery of improper income transferal practices used at the H.J. Heinz Co. Background data on the company is presented, along with a detailed description of the organizational practices, the management incentive system, and the corporate... View Details

Keywords: Ethics; Business Processes; Compensation and Benefits; Consumer Products Industry; Consumer Products Industry

05 Nov 2009
Research & Ideas

A Market for Human Cadavers in All but Name?

for cadavers. Anteby's current research examines the morality of markets by focusing on the U.S. supply and demand of cadavers for medical research and education.) Anyone who... View Details

Keywords: by Michel Anteby; Health

27 Apr 2010
First Look

First Look: April 27

managers and recruiters are questioning conventional business education. Their concerns? Among other things, MBA programs aren't giving students the heightened cultural awareness and global perspectives they... View Details

Keywords: Martha Lagace

October 1989 (Revised June 1991)
Teaching Note

General Electric: Valley Forge (A)--(H), Teaching Note

By: Robert L. Simons

Teaching Note for (1-189-009--013), (1-189-015), and (1-189-016). View Details

Keywords: Consumer Products Industry; Consumer Products Industry; Pennsylvania