Publications

March 2003 (Revised November 2005)
Case

Trend Micro (A)

By: Lynn S. Paine and Kim Bettcher

The founder and CEO of Trend Micro is seeking to develop an effective decision-making process for the company's multicultural executive team as part of his effort to develop a more cohesive and focused global organization. This case describes the company's growth and... View Details

Keywords: Decision Making; Management Teams; Diversity; Information Technology Industry

November 2002 (Revised January 2004)
Case

Gary Rodkin at Pepsi-Cola North America (B)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

October 2002 (Revised July 2003)
Case

Gary Rodkin at Pepsi-Cola North America (A)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

March 2001 (Revised July 2004)
Case

Adecco SA's Acquisition of Olsten Corp

In the summer of 1999, Adecco SA, one of the world's leading staffing companies, was in the midst of attempting to acquire the staffing operations of Olsten Corp., a U.S. firm. This case analyzes the economics of the staffing industry, basic valuation, cross-border... View Details

Keywords: Financial Condition; Acquisition; Cross-Cultural and Cross-Border Issues; Service Industry; United States

April 1999
Teaching Note

Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2

By: Clayton M. Christensen

Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases... View Details

Keywords: Disruption; Disruptive Innovation; Innovation and Management; Management Analysis, Tools, and Techniques; Emerging Markets; Planning; Problems and Challenges

2006
Article

Schumpeter's Plea: Historical Methods in the Study of Entrepreneurship

By: Rohit Daniel Wadhwani and Geoffrey Jones

This paper outlines the case for why and how historical methods are important to the study of entrepreneurship. We show that research in entrepreneurship has displayed declining attention to historical context since the field first emerged in the 1940s. We discuss why... View Details

Keywords: History; Research; Entrepreneurship

Find at Harvard

June 1997 (Revised May 1998)
Case

Exploring Brand-Person Relationships: Three Life Histories (Condensed)

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details

Keywords: Consumer Behavior; Relationships; Brands and Branding

April 1996 (Revised April 2004)
Case

Virtual Vineyards

By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace

Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers... View Details

Keywords: Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet and the Web

14 Feb 2013
News

HBS Class Explores Lack of Women on Corporate Boards

16 Jun 2010
News

The Fine (And Risky) Line Of Leniency

15 Feb 2017
News

Black Business Leaders & Entrepreneurship

03 Oct 2014
Video

HBX Live Overview

09 Apr 2014
HBS Seminar

Hanna Halaburda, Bank of Canada

2020
Book

Teaching by Heart: One Professor's Journey to Inspire

By: Thomas J. DeLong

The best teachers are leaders, and the best leaders are teachers. Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes... View Details

Keywords: Teaching; Leadership; Attitudes; Management; Business Education

Web

Faculty & Researchers - Managing the Future of Work

Senior Editor in Bain & Company’s global marketing team; and, prior to that, she was the Senior Vice President of Programs at the Initiative for a Competitive Inner City, a national not-for-profit focused on revitalizing America’s inner cities. Research Hidden Workers:... View Details

24 Apr 2007
First Look

First Look: April 24, 2007

United Kingdom are used as instruments. We find evidence to support each mechanism. Our results suggest that input-output dependencies are the most important factor, followed by labor pooling. Download working paper: http://www.hbs.edu/research/pdf/07-064.pdf View Details

Keywords: Sean Silverthorne

06 Apr 2023
Blog Post

Bringing Music to the HBS Classroom: My Journey as a Nontraditional Student in the Summer Venture in Management Program

to music on a physiological and psychological level, and applying such knowledge to harness the medicinal value of music for improvement of the human condition. Despite my doubts, I found myself rather curious about the program. In the following weeks, I researched the... View Details

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

manufacturers—because all of a sudden you have a platform that collects these data on willingness to pay,” Farronato says. “That can help inform strategic decisions on how much to produce and what price to set.” Farronato and Horton also wrote an HBS View Details

Keywords: by Michael Blanding; Retail

March 2013 (Revised October 2013)
Supplement

Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)

By: Ranjay Gulati and Luciana Silvestri

This case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced between 2008 and 2012. In 2008, in order to strengthen the firm's brokerage team, JLL merged with The Staubach Company, a real estate services provider with a first-rate... View Details

Keywords: Organizational Structure; Strategy; Integration; Real Estate Industry; North America; South America; Central America