Publications

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25 Jul 2007
Lessons from the Classroom

The Evolution of Apple

success as it continues to expand its product line into handheld devices like the iPod and, now, the iPhone? The Apple case originally appeared in 1992 and has been rewritten 5... View Details

Keywords: by Julia Hanna; Computer; Technology

October 2014
Article

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Y. Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterizing the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Architecture; Modularity; Dominant Designs; Complexity; Product Design; Software

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26 Jul 2016
First Look

July 26, 2016

behavior translates to truly macroscopic levels, and what its consequences may be, remains unknown. Here, we use call detail records (CDRs) to examine the population dynamics and manifestations of social and spatial homophily at a... View Details

Keywords: Sean Silverthorne

18 Sep 2007
Research & Ideas

How Brand China Can Succeed

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth century commentator John Ruskin... View Details

Keywords: by John Quelch

November 1999
Case

Lucent Technologies: Optical Networking Group

By: Marco Iansiti and Barbara Feinberg

Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and... View Details

Keywords: Customers; Operations; Product Development; Performance Improvement; Information Technology; Information Infrastructure

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December 2019
Supplement

The Business of Pain: Johnson & Johnson and the Promise of Opioids (B)

By: Erik Snowberg, Trevor Fetter and Amy W. Schulman

This case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders. In 2007, Johnson & Johnson’s (J&J) subsidiary Janssen has to decide whether or... View Details

Keywords: Opioids; Addiction; Business and Stakeholder Relations; Product Launch; Ethics; Society; Pharmaceutical Industry

21 May 2021
News

See Us Unite for Change

Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

August 2016 (Revised August 2017)
Case

AnswerDash (Abridged)

By: Elie Ofek and Jeffrey D. Shulman

It is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details

Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry

June 2016 (Revised August 2017)
Case

AnswerDash

By: Elie Ofek and Jeffrey D. Shulman

It is 2014, and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details

Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry

September 2002 (Revised October 2002)
Case

GolfLogix: Measuring the Game of Golf

By: John T. Gourville and Professor Jerry N. Conover

GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to... View Details

Keywords: Distribution Channels; Product Launch; Brands and Branding; Innovation and Invention; Measurement and Metrics

20 Nov 2017
Blog Post

A Summer Internship with the International Rescue Committee

better than polished ones, as subjects are far more willing to critique your work when it looks like it isn’t finalized, allowing us to get more raw feedback. Between each conversation we would tinker with... View Details

Keywords: Nonprofit / Government

15 Apr 2014
First Look

First Look: April 15

Publications August 2013 American Economic Review Private Equity, Jobs, and Productivity By: Davis, Steven J., John Haltiwanger, Kyle Handley, Ron Jarmin, Josh Lerner, and Javier Miranda Abstract—Private... View Details

Keywords: Sean Silverthorne

17 Jul 2007
First Look

First Look: July 17, 2007

to platform leadership change that does not rely on Schumpeterian creative destruction: platform envelopment. By leveraging common components and shared user relationships, one platform provider can move into another's market, combining View Details

Keywords: Martha Lagace

April 2020
Teaching Note

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett

Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing... View Details

Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Science-Based Business; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

July 2022
Case

General Mills: Responding to the Killing of George Floyd (A)

By: Debora L. Spar and Alicia Dadlani

Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details

Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Consumer Products Industry; Minneapolis; Minnesota; United States

January 2016 (Revised February 2016)
Course Overview Note

The Sustainable Core: Operations Management

By: Michael W. Toffel and L. Beril Toktay

This note is designed to help faculty embed environmental sustainability content into their core Operations Management course at the MBA or undergraduate level. It can also be used to identify cases with environmental content that can be used in operations electives... View Details

Keywords: Environmental Management; Operations Management; Sustainable Operations; Environmental Regulation; Operations; Supply Chain; Supply Chain Management; Agriculture and Agribusiness Industry; Biotechnology Industry; Food and Beverage Industry; Construction Industry; Forest Products Industry; Retail Industry