Publications

October 2006 (Revised October 2007)
Case

Google Advertising

By: Youngme E. Moon and David Chen

In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details

Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States

June 2014
Teaching Note

Intuit Inc.: Project AgriNova

By: Thomas Eisenmann

In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details

Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Bangalore

January 2017 (Revised August 2019)
Case

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)

By: Feng Zhu and Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details

Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada

April 2016
Teaching Note

Flipkart: Transitioning to a Marketplace Model

By: Sunil Gupta and Das Narayandas

In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details

Keywords: India; Marketplaces; Digital Platforms; Internet and the Web; Market Entry and Exit; E-commerce; Retail Industry; India

March 2005 (Revised July 2006)
Case

Celtel International B.V.: June 2004 (A)

By: G. Felda Hardymon and Ann Leamon

Depicts the options facing Mohammed Ibrahim, founder and chairman of Celtel International, the largest pan African wireless telecommunications provider, as he tries to position his company for further growth. Should the firm, which has reached $1 billion in revenues in... View Details

Keywords: Business Growth and Maturation; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry; Africa

26 Oct 2010
First Look

First Look: October 26, 2010

initiative with domestic, international, and U.N. fronts; and 3) launching a new venture requiring internal, capital-raising, licensing, and industrial partnering deals. The need to negotiate multiple, related deals is not new to... View Details

Keywords: Sean Silverthorne

29 Mar 2016
First Look

March 29, 2016

Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate... View Details

Keywords: Sean Silverthorne

March 2024
Article

Differences in Care Team Response to Patient Portal Messages by Patient Race and Ethnicity

By: Mitchell Tang, Rebecca Mishuris, Lily Payvandi and Ariel Dora Stern

Importance: The COVID-19 pandemic was associated with substantial growth in patient portal messaging. Higher message volumes have largely persisted, reflecting a new normal. Prior work has documented lower message use by patients who belong to minoritized racial... View Details

Keywords: Health Pandemics; Technology Adoption; Prejudice and Bias; Equality and Inequality; Communication Technology; Race; Ethnicity; Health Industry

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2013
Working Paper

Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and Stephan Aier

We test a method for visualizing and measuring enterprise application architectures. The method was designed and previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover... View Details

Keywords: Communication Technology; Complexity; Applications and Software; Product Design; Telecommunications Industry

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28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

an impact in a wide range of industries. Q: How has this area changed over the years since your first visit? A: While Taiwan, Singapore, and Hong Kong have always had a strong bias for entrepreneurship and global competitiveness (albeit evolving to match globalization... View Details

Keywords: by Sean Silverthorne; Education

06 Dec 2021
News

Monaco's Digital Transformation

size is its strength.” The substantial financial resources at Monaco’s disposal are also an advantage, enabling major investments in technology and the infrastructure to support it. In 2019, the country had the second highest GDP per... View Details

Keywords: Jennifer Gillespie

July 2001 (Revised December 2001)
Case

WeServeHomes.com

ServiceMaster, a Fortune 500 supplier of home services such as Terminex, Trugreen (lawn care), and MerryMaids, has a 50% interest in an Internet start-up designed to attract new customers to its services and help service providers improve quality and lower costs.... View Details

Keywords: Organizational Change and Adaptation; Internet and the Web; Information Technology; Service Operations; Service Delivery; Service Industry