Demand And Consumers - Publications - Faculty & Research

Summer 2018
Article

Why High-Tech Commoditization Is Accelerating

Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details

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14 Oct 2014
First Look

First Look: October 14

Review Making Charity Pay By: Norton, Michael I., and Jill Avery Abstract—Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, View Details

Keywords: Sean Silverthorne

25 Jul 2006
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First Look: July 25, 2006

developed countries. Large emerging economies with little inward FDI include India and Turkey, despite the relaxation over the last two decades of the restrictions imposed on foreign firms between 1950 and... View Details

Keywords: Sean Silverthorne

October 2001 (Revised November 2002)
Case

Herman Miller(B): Creating Innovation Streams

By: Sandra J. Sucher and Stacy McManus

In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also... View Details

Keywords: Innovation and Invention; Innovation and Management; Product Design; Product Development; Product; Supply Chain Management; Business Model; Service Delivery; Customer Value and Value Chain; Consumer Products Industry; Consumer Products Industry

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22 Jan 2019
Blog Post

Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates

The recruiting process among companies and candidates can resemble a two-way talent competition in which all parties serve simultaneously as contestants and judges: just as candidates strive to present... View Details

Keywords: Consumer Products / Retail

07 Apr 2009
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First Look: April 7, 2009

additional demand for its products and services. How, then, should The Home Depot organize itself in advance of disaster events? Purchase this case:... View Details

Keywords: Martha Lagace

September 2001 (Revised May 2006)
Case

Webvan

Examines Webvan's operations and the processes by which it delivers groceries that were ordered from the Internet to customers' homes. Recounts Webvan's history from founding through early 2001 and concentrates on the unique approaches to warehousing, delivery,... View Details

Keywords: Business Model; Failure; Business Startups; Consumer Products Industry; Consumer Products Industry

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27 Jan 2015
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First Look: January 27

that agents experience reduced demand for service failures due to stockouts, but not for service failures due to network downtime, suggesting that consumers differentially ascribe responsibility for service... View Details

Keywords: Sean Silverthorne

02 Sep 2014
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First Look: September 2

https://www.hbs.edu/faculty/Pages/download.aspx?name=14-062.pdf September 2014 Managing Consumer Services: Factory or Theater Customer Experience and Service Design By: Karmarkar, Uday, View Details

Keywords: Sean Silverthorne

01 Dec 2014
News

Dressing by Number

More Retail Revolutions Manufacturing Makeup on Demand Although it isn’t available yet, Mink, a 3D home printer that produces custom makeup, has already made serial inventor Grace Choi (MBA 2013) a cosmetics celebrity. Katrina Lake knew... View Details

Keywords: Christine Lejeune; fashion; cosmetics; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores

August 1993 (Revised April 1994)
Case

Flanders of Springfield

By: Arthur Schleifer Jr.

Flanders is a catalog merchandiser. Various decisions on catalog distribution policy, ordering and inventory policy, and catalog format design are considered. This was a final examination, and serves as a review for a number of topics in the course. View Details

Keywords: Decisions; Policy; Distribution; Product Design; Supply Chain; Mathematical Methods; Consumer Products Industry

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October 2007
Teaching Note

Procter & Gamble: Organization 2005 (A) & (B) (TN)

By: Mikolaj Jan Piskorski

Teaching Note to 707519 and 707402. View Details

Keywords: Organizations; Consumer Products Industry

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August 2002
Teaching Note

MicroFridge, TN

By: John A. Deighton

Teaching Note for (9-599-049) and (9-503-017). View Details

Keywords: Consumer Products Industry

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11 Sep 2007
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First Look: September 11, 2007

from a manufacturing to an innovation-led enterprise. How would they balance short-term pragmatism versus long-term vision? Do they have the appropriate human resources to scale and innovate? Is their India-centric strategy appropriate,... View Details

Keywords: Martha Lagace

09 Mar 2009
Research & Ideas

How to Revive Health-Care Innovation

industry.The challenge that we face—making health care affordable and conveniently accessible to most people—is not unique to health care. Almost every industry began with services and products that were so... View Details

Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health

19 Nov 2012
Research & Ideas

LEED-ing by Example

In the debate over whether to increase or decrease the stringency of environmental regulations, the possibility that government agencies might use purchasing to stimulate market demand for "green" products View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

21 Feb 2017
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First Look at New Research: February 21

https://www.hbs.edu/faculty/Pages/item.aspx?num=52308 Executive Development Programs Enter the Digital Vortex: I. Disrupting the Demand Landscape By: Narayandas, Das, and Mihnea C. Moldoveanu... View Details

Keywords: Carmen Nobel

26 Jun 2007
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First Look: June 26, 2007

from investors. CircleLending is a pioneer in the informal lending market, a largely unstudied and little understood consumer finance segment. Asheesh Advani, the founder and... View Details

Keywords: Martha Lagace

26 Feb 2008
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First Look: February 26, 2008

cases of the model are a long-lived pressure group offering rewards and punishments to a series of targets (public or corporate officials) in exchange for policy favors, or that of a long-lived extorter who View Details

Keywords: Martha Lagace

March 1990 (Revised May 1993)
Case

Pennzoil Co.

Focuses on Pennzoil's motor oil business. Designed to address the business strategy issues of how a firm chooses its scope to create competitive advantage in its core business. "Scope" can be broadly defined to include vertical scope (forward and backward integration),... View Details

Keywords: Decision Choices and Conditions; Competitive Advantage; Consumer Products Industry; Consumer Products Industry

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