New Product Diffusion - Publications - Faculty & Research

01 Sep 2004
News

Steve Barger (MBA 1974)

world was so different then — no cell phones, software, biotech, or espresso. It’s sure to change as much for today’s graduates, with opportunities to create products and services not yet imagined. When I graduated I took a job consulting... View Details

Keywords: Water, Sewage and Supply Systems; Utilities

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working paper, "Restructuring in the... View Details

Keywords: by Peter K. Jacobs; Advertising

01 Jun 2017
News

Alumni and Faculty Books for June 2017

develop a high-level blueprint of the IT systems, decide where to locate and how to lay out floor plans, set up relationships with suppliers, and design a management system and scorecard with which to run the new organization. Oui, La... View Details

15 Jun 2021
News

The Value of Difficult Conversations

Desai’s new case, “The Tulsa Massacre and the Call for Reparations.” “Talking about race is hard. When you add the business implications, some people are too afraid to start the conversation. But, we did. We started a dialogue,” says... View Details

Keywords: April White; Tulsa Massacre

23 Apr 2018
News

Sowing the Seeds of Leadership

The online bio of EARTH University’s new president Arturo Condo (DBA 2000) describes him as “Ecuadorian by birth, Latin American by heart.” Condo, a distinguished scholar and author, and the former president of INCAE, followed both his... View Details

Keywords: Deborah Blagg

01 Dec 2017
News

The First Five Years: Emmanuel Straschnov (MBA 2012)

every day is the conflict between helping our existing customers and our new users. Our existing users want their apps to work well at scale, they want more speed and more features. On the other hand, new... View Details

01 Jun 2010
News

Alumni Books

how companies use innovative business models to achieve transformational growth by fulfilling customer needs in current markets; serving new customers and creating new markets; and responding to shifts in... View Details

Keywords: mathematics; statistics; Finance

01 Mar 2007
News

Letters to the Editor

very substantial product differentiation from their competition or, in the case of the “Truth” anti-tobacco campaign, no competition — just a villain that was an easy target. I don’t know if the agency pursued such clients as a conscious... View Details

03 Feb 2016
What Do You Think?

How Do You Hire an 'Impostor'?

commented that, “I would any day prefer self moderation to empty haughtiness.” Nilgun Yetis described them as “very talented and wholehearted people.” GuestReader put it this way: “Lack of certainty in one’s ability to succeed is reasonable at the outset of a View Details

Keywords: by James Heskett

07 Aug 2009
What Do You Think?

Why Can’t Americans Get Health Care Right?

above are numerous in a channel that includes, in your comments, food and tobacco producers of unhealthy products (Christy Hitchens, Tom Dolembo); lifestyle equipment and service providers; developers and manufacturers of high-cost... View Details

Keywords: by Jim Heskett; Health

21 May 2018
Blog Post

Harnessing The Power of Collaboration to Create Opportunity in Chicago

beverage business incubator when it opens later this year. Located right next to a public transportation stop, the new facility will spur economic activity in one of Chicago’s highest need neighborhoods, East Garfield Park on Chicago’s... View Details

Keywords: Nonprofit / Government

02 Sep 2015
Research & Ideas

Explaining China's Crash

part from massive outsourcing on the part of companies in developed markets. They were moving production to China in droves because labor was cheap, so the economy grew very, very fast. In the process of becoming the “factory of the... View Details

Keywords: by Christina Pazzanese; Financial Services

17 Apr 2013
Research Event

Conference Challenges Gender Conventions

complained of intense time and productivity pressures, these issues were seen as a barrier only for women, defined as "work/family conflict." Meanwhile, measures taken to combat work/family issues pushed women off the partner... View Details

Keywords: by Maggie Starvish

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

patients' compliance, and 32 percent agreeing that it made patients less confident in their doctors' judgment. Q: Marketing pharmaceutical products directly to consumers is often referred to as patient or consumer "education."... View Details

Keywords: by Manda Salls

07 Apr 2003
What Do You Think?

Should Global Business Initiatives Be Devalued?

these comments when he said, "Global initiatives should not be devalued but should be re-evaluated with some new criteria." Respondents raised an interesting concept of the importance of a "national brand." This... View Details

Keywords: by James Heskett

Profile

Ann Chao

forward to in your career? I look forward to being a bridge between people and cultures - business and creative, the US and Asia. My dream since childhood has been to write stories that inspire people, and I love to see the spark in someone's eyes when a View Details

Keywords: Entertainment / Media

04 Nov 2002
Research & Ideas

From Lone Star to Team Player

such as new product launches, across business units and functions, and the focus has been much less on KM. Whether it is sharing knowledge, coordinating activities, or doing joint work across boundaries, the... View Details

Keywords: by Mallory Stark

11 Mar 2020
News

Making It Rain

to gather weather data in an entirely new way—by extracting information from things like cell phone signals. When wireless signals hit atmospheric conditions like rain, for example, they lose strength. “We can reverse engineer the signal... View Details

Keywords: Lisa Scanlon Mogolov

26 Aug 2020
News

What the Climate Change Movement Can Learn from the Pandemic

April this year for the 50th anniversary of Earth Day. And that was very much overshadowed by the new global crisis of the pandemic. It affected us in that we did a much smaller launch of our new version of... View Details

01 Oct 2002
News

The Class of 1977

rush to “go international” was fast and furious when we came on the business scene. “Emerging markets” was the new catchphrase. The robust Japanese economy was the world's envy, and sushi bars were the place to take your date. If you... View Details

Keywords: Desmond Wong

Publications