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Show Results For
- All HBS Web
(10,207)
- People (28)
- News (2,535)
- Research (5,798)
- Events (71)
- Multimedia (100)
- Faculty Publications (3,949)
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
Business Administration at Harvard Business School. “The psychology is powerful. That feeling of being in first or last place affects our thoughts, emotions, and behavior.” Although the research focuses on... View Details
- Profile
Fola Folowosele
developing a business skill set. Given my interest in utilizing business to drive social impact, HBS stood out to me because it is an institution that focuses on multiple bottom lines. I was also drawn to... View Details
- 03 Jun 2022
- Research & Ideas
In a Work-from-Anywhere World, How Remote Will Workers Go?
These “frictions of geographic mobility,” as he calls them, could be solved by a work-from-anywhere approach. To be clear, this isn’t necessarily about working from home in your loungewear 20 minutes from the office just to avoid the 5 p.m. commute. Work-from-anywhere... View Details
Keywords: by Kara Baskin
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 01 Sep 2023
- News
End Game
Illustration by James Steinberg In the 1960s and 1970s, as the environmental movement dawned in the United States, a new generation of activist-minded entrepreneurs appeared. Among them were companies like Body Shop, Aveda, Tom’s of Maine, and Whole Foods—all founded... View Details
- February 2011 (Revised November 2013)
- Case
The Cheezburger Network
By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details
Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry
Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
- 03 Apr 2007
- First Look
First Look: April 3, 2007
case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607083 Punjab and Kerala: Regional Development in India Harvard Business School Case 707-008 Between 2000 and 2004, India's economy grew by 6.35 percent. Focuses View Details
Keywords: Martha Lagace
- 05 Nov 2019
- News
Alumnus Named McDonald’s CEO
included a rekindling customer interest by refocusing on convenience. “There was a latent love for the brand,” Kempczinski told the Bulletin. “We had just been underdelivering View Details
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
encourage customers to place orders by year-end so they could hit their annual sales goals. But the price increase was out of line with the competition and undoubtedly ended up costing the company sales and market share. Even more... View Details
Keywords: by Michael C. Jensen
- 01 Mar 2008
- News
A History of Women at HBS
Edith G. Stedman, director of Radcliffe’s career services department, was unswerving in her dedication to the need for women’s professional training and education. She developed and served as director of the Training Course in Personnel Administration, a program View Details
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
capital and risk. But the trade-off is that the manufacturer frequently runs short on its medium and especially its high-variability items. That means lost sales and maybe a canceled contract with a prized customer. In the third test, the... View Details
- Profile
Raymond Hwang
group dynamic that enabled us to get more out of ourselves and each session. Also, TOM was interesting.” What advice would you give doctors considering attending HBS? “The learning environment at HBS rewards engagement. The case method will feel unfamiliar, but embrace... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs,... View Details
- 09 Nov 2022
- Blog Post
Building Community: Meet the HBS Latino Student Organization Leadership
legacy this upcoming year. LASO Priorities for 2022-2023 Our priorities this year are focused on community building, sustaining and celebrating LASO history and tradition, fostering a strong pipeline of... View Details
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
product (MVP) one could imagine, and I’m very grateful for the advice. Our extensive MVP testing at corporate offices allowed us to validate key assumptions of our business model and value proposition, e.g. more than 70% of our users... View Details
Keywords: Entrepreneurship
- 24 Jul 2017
- Blog Post
Transitioning to Product Management at HBS
extent possible, the ‘full PM experience,’ and that meant finding a fast-moving startup that would let me run with a meaty product feature from just a scribbled idea on a whiteboard, to requirement-gathering phase with View Details
- 22 Feb 2022
- News
New Urban Order
and natural gas to more than 20 million customers in Massachusetts, New York, and Rhode Island—and has pledged to be net-zero by 2050. That promise keeps Judson focused on the... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- 28 Nov 2006
- Other Presentation
Value-Based Competition in Health Care: Issues for Singapore
This presentation draws Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006. Earlier publications about health care include the Harvard Business Review... View Details
Keywords: Integration; Competition; Customer Value and Value Chain; Insurance; Health Care and Treatment; Health Industry; Singapore
Porter, Michael E. "Value-Based Competition in Health Care: Issues for Singapore." Lee Kuan Yew School of Public Policy, Singapore, November 28, 2006.
- 20 Sep 2006
- Research & Ideas
The Power of Ordinary Practices
Teresa M. Amabile's research centers on how the work environment can influence the motivation, creativity, and performance of individuals and teams. A recent study focused on... View Details
Keywords: Re: Teresa M. Amabile
- 04 Dec 2023
- Blog Post
My Summer of Joy with the National Parks Service
focusing a lot on financial analysis for the team and putting together various communications documents for them to help demonstrate their value across the park service. We presented to senior leadership and... View Details