Publications

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July 2008 (Revised September 2008)
Case

Work is Good: Branding the Employ+Ability Mission

By: Lynda M. Applegate, Monica Higgins and Susan Saltrick

Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Competition

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March 2005 (Revised May 2005)
Case

Noodles & Company (Abridged)

By: Linda A. Cyr

Aaron Kennedy has successfully grown Noodles & Co. from a single global noodle shop to a chain of 58 restaurants spanning six states in seven years. In the face of increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He must... View Details

Keywords: Competition; Entrepreneurship; Franchise Ownership; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States

February 1995
Case

Catalan Leather Industry, The

Antoni Subira, the Minister of Industry in Catalonia, Spain, must decide whether to impose strict European Union environmental guidelines on the local leather industry. Failure to impose new regulations would result in substantial fines. Imposition, on the other hand,... View Details

Keywords: Competition; Industry Structures; Environmental Sustainability; Spain

1997
Chapter

Toward a New Conception of the Environment-Competitiveness Relationship

By: Michael E. Porter and Claas van der Linde

Keywords: Natural Environment; Competition; Innovation and Invention

Web

Strategies for Value Creation - Abridged (SVC-S) - Course Catalog

#1416), students can only take one of these two courses. SVC-S is an abridged version of the course Strategies for Value Creation. This integrated course combining elements of strategy and finance has four modules: (1) Understanding value creation, (2) Creating View Details

Student-Profile

Professor Maria Roche

Making An Impact through Collaboration The doctoral program in Strategy allows students to conduct research on how businesses and industries around the world can develop and sustain a competitive advantage. Maria Roche, assistant... View Details

Web

Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog

longevity. Craft strategies that not only drive adoption but also sustain relevance in evolving competitive landscapes. Manage a product life cycle. Lead offerings through continuous renovation to ensure they stay fresh and profitable as... View Details

01 Apr 1997
News

Manager's Notebook

case of diabetes care, once manufacturers' insulin became consistently pure and reliable, consumers looked to a particular syringe's ease-of-use as their purchasing criterion. When products are equally convenient to use, price becomes the final View Details

Keywords: Judith Ross

Web

Archival Collections - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

01 Dec 2017
News

2017 in Manufacturing: The Supply Chain Goes High Tech

The globalization of manufacturing and the increased dependence on digital technology is transforming the sector and changing its competitive advantage profile. This is a long-term trend, but we are seeing its effects more clearly with... View Details

Keywords: Jerry Jasinowski (AMP 97, 1985), former president and CEO, National Association of Manufacturers

01 Apr 2000
News

Sign of the Times: General Management Course Evolves

announcing the change, MBA Program Chair and Senior Associate Dean W. Carl Kester emphasized the need to address new management challenges, such as increased competition from abroad and from companies that are taking advantage of... View Details

Teaching Interest

Overview

21st Century Energy — Dr Crawford teaches this EC course, which exposes students to business models and management diilemmas, all along the energy value chain — from oil sands and pipelines, to coal and natural gas, hydro and nuclear, wind and solar, to biofuels. The... View Details

October 2002 (Revised December 2003)
Case

eShip-4U

By: Roy D. Shapiro and Timothy M. Laseter

eShip is a small Israeli start-up with a potentially exciting new concept for the residential package-delivery value chain--the Automatic Delivery Machine (ADM). Much like today's ubiquitous ATMs, ADMs would allow consumers to have parcels delivered to a nearby ADM... View Details

Keywords: Business Startups; Business Model; Service Operations; Logistics; Corporate Strategy; Information Technology; Competitive Strategy; Value Creation; Saving; Innovation and Invention; Transportation Industry; Service Industry; Shipping Industry; Israel; United States

June 2000 (Revised September 2000)
Case

Amazon.com: Exploiting the Value of Digital Business Infrastructure

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry

June 2019 (Revised September 2024)
Case

Parrot: Navigating the Nascent Drone Industry

By: Rory M. McDonald, Emilie Billaud and Vincent Dessain

In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details

Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Consumer Products Industry; Electronics Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; Video Game Industry; Europe; France; Paris