Publications

June 1983 (Revised January 1994)
Background Note

Note on Diversification

By: David E. Bell

Keywords: Corporate Strategy

May 1983 (Revised December 1987)
Case

Technical Data Corp.

By: William A. Sahlman

Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details

Keywords: Stocks; Entrepreneurship; Business Startups; Internet and the Web; Information Infrastructure; Mobile and Wireless Technology; Valuation; Negotiation Tactics; Mergers and Acquisitions; Corporate Strategy; Horizontal Integration; Information Industry; Service Industry

December 1982 (Revised April 1986)
Case

Zenith and the Color Television Fight

By: David B. Yoffie

Keywords: Corporate Strategy; Media and Broadcasting Industry; Electronics Industry

July 1982
Supplement

General Electric: Strategic Planning, Corporate Goals, and the Job of the Chief Executive, Video

By: Richard G. Hamermesh and Francis Aguilar

Introduces Reginald Jones, former CEO of General Electric. Presents a question and answer session with Jones and Advanced Management Program participants. View Details

Keywords: Managerial Roles; Corporate Strategy; Strategic Planning; Goals and Objectives

April 1982
Background Note

Note on Corporate Strategy and Politics

By: Joseph L. Badaracco Jr.

Keywords: Corporate Strategy

April 1979 (Revised June 1988)
Case

Receiving Tube Industry in 1966

Keywords: Competitive Strategy; Corporate Strategy; Competition

March 1979 (Revised June 1985)
Case

Chain Saw Industry in 1974

Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant competitor. The discussion should center around strategies in a growing market for differently situated... View Details

Keywords: Industry Growth; Corporate Strategy; Industry Structures; Growth and Development Strategy; Manufacturing Industry

January 1977
Case

MRC, Inc. (Consolidated)

By: Thomas R. Piper

A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal... View Details

Keywords: Corporate Strategy; Business Divisions; Capital Budgeting

October 1976 (Revised February 1987)
Case

Cramer Electronics, Inc.

Designed to be the second day of a two-day series on the electronic component distribution industry, following a day spent discussing Note on the Electronic Component Distribution Industry and Raytheon Co.: Diversification. The important teaching themes which this case... View Details

Keywords: Change Management; Innovation Strategy; Management Style; Resource Allocation; Opportunities; Corporate Strategy; Diversification; Distribution Industry; Electronics Industry

October 1976
Background Note

Industry Structural Change

Presents a framework for understanding and predicting industry structural change. Examines 1) the important underlying forces causing structural change, 2) the key relationships among industry elements in the process of change, and 3) some implications of change for... View Details

Keywords: Framework; Industry Structures; Organizational Change and Adaptation; Organizational Structure; Strategy; Corporate Strategy

May 1975 (Revised October 1985)
Case

Marks and Spencer Ltd.

By: Joseph L. Bower

This business policy and retailing strategy case focuses on the unique corporate strategy and philosophy of a leading English retailer. Emphasizes expansion plans. View Details

Keywords: Learning; Policy; Management; Corporate Strategy; Expansion; Retail Industry