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  • 03 Sep 2019
  • Cold Call Podcast

At Booking.com, Innovation Means Constant Failure

Keywords: Re: Stefan H. Thomke; Travel
  • January 2016
  • Teaching Note

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Teaching Note for Accor: Strengthening the Brand with Digital Marketing case View Details
Keywords: Digital; Hospitality; Marketing; Marketing Channels; Marketing Strategy; Distribution Channels; Distribution; Travel Industry; France; Europe
Related
  • May 2015 (Revised March 2016)
  • Supplement

Thomas Cook Group on the Brink (C): Transformation Year 2 Results

By: Benjamin C. Esty
Analyzes the results of the Thomas Cook turnaround plan after the second year under Harriet Green's leadership (November 2014). View Details
Keywords: Turnaround; Corporate Restructuring; Female Ceo; Transformation; Change Management; Communication Strategy; Cost Management; Financial Liquidity; Financial Management; Management Succession; Leading Change; Crisis Management; Value Creation; Leadership; Travel Industry; United Kingdom
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  • September 2002
  • Case

Abercrombie & Kent

By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy
Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details
Keywords: History; Financial Management; Activity Based Costing and Management; Service Operations; Marketing Reference Programs; Product Development; Business Growth and Maturation; Balance and Stability; Marketing Channels; Transportation; Growth and Development Strategy; Travel Industry
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  • June 2000
  • Teaching Note

Explore, Inc. TN

By: Allen S. Grossman and Sharon Peyus
Teaching Note for (9-300-011). View Details
Keywords: Travel Industry
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  • September 1999 (Revised November 1999)
  • Case

Explore, Inc.

By: Allen S. Grossman, James E. Austin, Myra M. Hart and Sharon Peyus
Documents the creation of a national before and after-school day care program aimed at bridging the gap between school and parents' work schedules. This high-growth, for-profit social enterprise organization operated in what was historically the domain of nonprofit or... View Details
Keywords: Microeconomics; Growth and Development; Order Taking and Fulfillment; Mission and Purpose; Performance Expectations; Quality; Social Enterprise; Travel Industry
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  • 23 Mar 2017
  • Cold Call Podcast

Cost-cutting Leads to Turbulence in the Airline Industry

Keywords: Re: Susanna Gallani; Travel; Travel
  • March 2000 (Revised April 2004)
  • Case

VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups

Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday, based in Brussels, both offer online listings and reservations for independent leisure lodging (i.e., villas,... View Details
Keywords: Negotiation; Valuation; Internet and the Web; Mergers and Acquisitions; Business Startups; Cross-Cultural and Cross-Border Issues; Travel Industry; United States; Brussels
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  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

This scenario may sound familiar, unfortunately: Your flight begins with poking and prodding by the TSA agent, all to wait for the inevitable delayed departure. Boarding extends the indignities: more waiting while your section is called, followed by a squeeze down the... View Details
Keywords: by Dina Gerdeman; Travel; Travel; Travel
  • December 2011
  • Supplement

TripAdvisor

By: Sunil Gupta and Kerry Herman
Keywords: Travel Industry; Travel Industry
Related
  • April 1993 (Revised December 1994)
  • Case

American Express TRS Charge-Card Receivables

By: Andre F. Perold and Kuljot Singh
American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have relied exclusively on a captive finance subsidiary, Credco, to perform this function. The proposed securitization... View Details
Keywords: Credit Cards; Restructuring; Borrowing and Debt; Financial Management; Financial Strategy; Debt Securities; Travel Industry
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  • February 2024 (Revised February 2024)
  • Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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  • May 2015 (Revised March 2016)
  • Supplement

Thomas Cook Group on the Brink (B): Transformation Year 1 Results

By: Benjamin C. Esty
Analyzes the results of the Thomas Cook turnaround plan after the first year under Harriet Green's leadership (November 2013). View Details
Keywords: Turnaround; Corporate Restructuring; Female Ceo; Transformation; Change Management; Communication Strategy; Cost Management; Financial Liquidity; Financial Management; Management Succession; Leading Change; Crisis Management; Value Creation; Leadership; Travel Industry; United Kingdom
Related
  • Web

1.18 Field Global Capstone | MBA

student’s grade. Additionally, as absences significantly impact the ability of the team to function effectively, they may also be reflected in peer feedback which is an important component of the course grade. Circumstances Limiting View Details
  • 15 Nov 2011
  • News

750 World Wonders and counting

with the eventual goal being a series of books, a worldwide travelling photo exhibition and a powerful commercial website. “It’s a very global concept, a very global brand, in the best HBS tradition,” he says by phone from his London... View Details
Keywords: photography; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment
  • 01 Sep 2006
  • News

Exploring Vietnam and Cambodia

Photos by SARAH HALL Twenty-eight alumni and guests explored natural wonders, vibrant cities, and historical sites of Vietnam and Cambodia last spring during a ten-day trip sponsored by the HBS Alumni Travel Program. Starting in Hanoi on... View Details
Keywords: Sarah Hall; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Hospitality
  • Web

1.19 Immersive Field Courses (IFC) | MBA

significantly impact a student’s grade. Additionally, as absences significantly impact the ability of the team to function effectively, they may also be reflected in peer feedback which, when applicable depending on course structure, is an important component of the... View Details
  • Portrait Project

Noah Brodsky

When I build my hotels I want them to capture the essence of each location—to extend culture and character from the community to the guests. Hotels that enhance our sense of being somewhere rather than being anywhere. And that leave View Details
  • 09 Jun 2017
  • News

Curating the Cuisine of Southwest China

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes WildChina founder Zhang Mei (MBA 1996) released her first book this year: Travels Through Dali with a Leg of Ham, a travelogue and recipe collection culled from the... View Details
  • Portrait Project

Inigo Amoribieta

I plan to travel far. Our world today is one of superstar athletes, teenage popstars, business executives, news reporters, and central bankers. One where we value people by the end points they reach in life, but not by the roads they have... View Details