Publications

01 Sep 2017
News

Putting lifelong learning on the CEO agenda

Blog

The Chao Center: The Heart of HBS Executive Education

shipping and trading enterprise, the Foremost Group. His wife, a passionate believer in the equality of men and women and in women's education, achieved her own lifelong dream,... View Details

30 Sep 2022
News

News from the Gender Initiative: Q+A with Robin Ely and Colleen Ammerman

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

October 1999
Case

Overhead Reduction Task Force, The

By: J. Richard Hackman, Ruth Wageman and John J. Gabarro

A middle manager is about to meet with his boss to discuss her request that he head up a task force to determine how overhead can be reduced by 20%. He must decide what to address in that meeting and how the task force should be launched and led. The focus is on team... View Details

Keywords: Leadership; Leadership Style; Management Teams; Management Style; Groups and Teams

Article

Potentially Long-Lasting Effects of the Pandemic on Scientists

By: Jian Gao, Yian Yin, Kyle R. Myers, Karim R. Lakhani and Dashun Wang

Two surveys of principal investigators conducted between April 2020 and January 2021 reveal that while the COVID-19 pandemic’s initial impacts on scientists’ research time seem alleviated, there has been a decline in the rate of initiating new projects. This dimension... View Details

Keywords: COVID-19; Scientists; Scientific Research; Health Pandemics; Research; Gender

Read Now

November 2007
Article

Standing Out from the Crowd: The Visibility-Enhancing Effects of IPO-related Signals on Alliance Formation by Entrepreneurial Firms

By: Tim Pollock and Ranjay Gulati

In this study, we explore how multiple signals related to entrepreneurial companies at the time of their initial public offering (IPO) influence the firms' ability to acquire non-financial resources over time. Specifically, the study looks at how signals based on... View Details

Keywords: Entrepreneurship; Venture Capital; Initial Public Offering; Investment; Alliances; Risk and Uncertainty; Power and Influence

Find at Harvard

January 2010 (Revised December 2012)
Case

Knight the King: The Founding of Nike

By: Noam Wasserman and Kyle Anderson

It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had... View Details

Keywords: Business Startups; Entrepreneurship; Initial Public Offering; Leadership; Growth and Development Strategy; Marketing Strategy; Competitive Advantage; Apparel and Accessories Industry

05 Jul 2023
Cold Call Podcast

How Unilever Is Preparing for the Future of Work

Keywords: Re: William R. Kerr; Retail; Consumer Products

September 2000
Case

Intellectual Property Exchange (A), The

By: Lynda M. Applegate and Gavin Clarkson

As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has... View Details

Keywords: Global Strategy; Intellectual Property; Knowledge Management; Brands and Branding; Problems and Challenges; Networks; Internet

Find at Harvard

November 2002 (Revised August 2004)
Case

Globalization of HBS, The

By: Tarun Khanna, Rakesh Khurana and David Lane

Sets the stage for a discussion on the globalization of the MBA degree and variations on the idea that Harvard Business School (HBS) can play a role in shaping business education around the world. Describes the forces leading to greater convergence around the MBA... View Details

Keywords: Business Education; Globalization; Education Industry; Boston

Find at Harvard

12 Sep 2013
News

Consulting on the Cusp of Disruption

April 2020 (Revised October 2020)
Case

Unilever's Response to the Future of Work

By: William R. Kerr, Emilie Billaud and Mette Fuglsang Hjortshoej

In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever’s Future of Work... View Details

Keywords: Change Management; Human Capital; Organizational Change and Adaptation; Mission and Purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe

Research Summary

The Commercialization of Internet Infrastructure

By: Shane M. Greenstein

Why did commercial Internet service initially develop in some geographical areas and not others? What determines the success of businesses? What determines the value of Internet services? The research stream developed the first analysis of the Internet access... View Details

May 2016 (Revised April 2018)
Case

Building the Digital Manufacturing Enterprise of the Future at Siemens

By: Willy Shih

This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details

August 2020 (Revised November 2022)
Case

George Soros: The Stateless Statesman

By: Geoffrey Jones and Wendy Ying

This case traces the business career and philanthropic activities of George Soros. The Hungarian-born Soros made a fortune as a hedge fund investor after establishing Quantum Fund on the tax haven island of Curaçao in the Netherlands Antilles in 1973 where he was... View Details

Keywords: Hedge Fund; Philanthropy; Populism; Finance; Philanthropy and Charitable Giving; Political Elections; Personal Development and Career; Leadership Style; Financial Services Industry; Europe; Hungary; United Kingdom; North and Central America; United States

February 2018 (Revised May 2019)
Case

CEWD: Closing the Skills Gap

By: William Kerr, Michael Norris and Manjari Raman

In 2018, Ann Randazzo, executive director of the Center for Energy Workforce Development (CEWD) is assessing the organization’s performance since its 2006 founding. Founded to address an imminent retirement bubble of middle skills workers in the utilities industry,... View Details

Keywords: Workforce Development; Industry Cooperation; Skills Gap; Middle Skills; Training; Strategic Planning; Competency and Skills; Utilities Industry; United States

January 1994 (Revised May 1995)
Case

Xerox: Design for the Environment

By: Richard H.K. Vietor

In 1990, Xerox undertook an "Environmental Leadership Program" designed to make Xerox an industry leader in non-polluting operations, recycling, and products actually designed for the environment. This effort flowed naturally out of the system of total quality... View Details

Keywords: Product Design; Production; Service Delivery; Service Operations; Organizational Design; Environmental Sustainability