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Show Results For
- All HBS Web
(766)
- People (4)
- News (217)
- Research (447)
- Events (5)
- Multimedia (9)
- Faculty Publications (281)
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand and designs production to perpetuate that brand's... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
a tipping point, where we said, ‘Nobody else has really done that,’ and he said, ‘Well, why don’t we?’” Five years later, the decision has transformed the WWE. In 2008, some 20 percent of the company’s revenue came from media; in 2019, it’s 70 percent. “We were very... View Details
- 22 Feb 2016
- News
Cooking Up America’s Food Culture
think, ‘Maybe there could be a whole television channel devoted to food.’ It was a big question mark,” Duda says now with a laugh. “I’ve worked on a small part of a big canvas of cultural change,” Duda says of his consulting career in the... View Details
Keywords: April White
- 17 Apr 2007
- First Look
First Look: April 17, 2007
States to test whether the presence of local television news affects local civic behavior. Spanish-language local television news programming was available in 25 US metro areas in 2002, up from only 14 areas... View Details
Keywords: Martha Lagace
- 29 Apr 2014
- First Look
First Look: April 29
ambitions. Purchase this case: http://hbr.org/product/novartis-leading-a-global-enterprise/an/413096-PDF-ENG Harvard Business School Case 414-028 Man Jit Singh at Sony Entertainment Television (A) Explores the role of CEO Man Jit Singh... View Details
Keywords: Sean Silverthorne
- Web
Additional Archives - Creating Emerging Markets
Guftagoo Archives Bollywood and Beyond: Analyzing the Indian Film Industry through Irfan's Guftagoo Interviews is a research database hosted by the University of Pennsylvania. It focuses on evidence from the popular television series... View Details
- 26 May 2016
- News
Alan F. Horn, MBA 1971
the most popular television shows ever. He then joined Warner Bros., greenlighting film projects that included three Batman films, Happy Feet, and one of Hollywood’s biggest sensations, the Harry Potter series. “If one just puts his head... View Details
Keywords: Susan Young
- 15 Nov 2011
- News
750 World Wonders and counting
bright blue feet,” he says. “It’s the one place on earth where you feel like you’ve travelled back one million years in a time machine.” Main Wilson attributes his energy and inspiration to his father, Dennis Main Wilson, a well-known radio and View Details
- 01 Dec 2011
- News
Knowing the Score
Miller Photo courtesy James Andrew Miller Having spent much of my time since graduating from HBS working in television or writing books or movies, I’m often asked why I went to business school in the first place, and whether I regretted... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
Jetta ads use real-time crashes to emphasize the car’s safety. How would you respond to critics? The two permissible ways to demonstrate safety in commercials in the past involved crash dummies or showing a car weaving to avoid an obstacle. But in movies and View Details
- Profile
Jackie Burgos
directly in entertainment.” Ultimately, “I want to run a television network where I can shape and influence the culture, where I can change the world for the better through good programming.” View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also published romance novels, science... View Details
- Fast Answer
India - Industry specific research
- 01 Oct 2002
- News
Bozidar Djelic
can bring everything to a halt.” Djelic adds to the pressure by placing himself very much in the public eye. “Communicating is a big part of my job,” he explains. “In this small country, we have 350 television stations serving a... View Details
- 13 Mar 2019
- Blog Post
There's No Quick Shortcut to Success: Zorpads Takes Off
a social media presence. Those weren't the only connections they used in building the business. The pair tapped into their networks to try and land a spot on the hit television show, Shark Tank. They got the idea from pitching their... View Details
- 19 Mar 2013
- First Look
First Look: March 19
RobinsonHarvard Business School Case 613-069 As an original design manufacturer (ODM) of television sets and a leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha... View Details
Keywords: Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
note:http://cb.hbsp.harvard.edu/cb/product/711419-PDF-ENG Television Competes for a Digital Audience Stephen P. Bradley and Nancy BartlettHarvard Business School Note 710-476 In the face of major disruption in the industry, View Details
Keywords: Sean Silverthorne
- 01 Dec 2004
- News
Getting Personal
case? One of the cases I wrote is about BMW Films’ award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck on a corner of the Internet. Trailers for them on View Details
- Web
Values Matter—No Matter Where You Are | Social Enterprise | Harvard Business School
wasn’t confined to one thing. I had to think about marketing, PR, team-building, financial analyses, bottom-line revenues – and then apply all those to many different kinds of businesses.” Shilla next served as Chief of Staff for the Disney/ABC View Details
- 01 Dec 2019
- News
Making Eco Easy
plastics problem. It is helping to shift the consumer mindset from single-use to reuse,” says Pak. Kevin O’Leary, one of the “sharks” on Shark Tank, would agree. Paiji Yoo and Naqvi appeared on the popular television show on September 29,... View Details
Keywords: Jennifer Gillespie